Top Story

e4m_logo.png

Home >> Media - Others >> Article

FMCC conducts Prabhat Khabar Annual Media Marketing Conference for second consecutive year

04-April-2007
Font Size   16
FMCC conducts Prabhat Khabar Annual Media Marketing Conference for second consecutive year

Advertising, media and communication institute, FMCC, recently conducted Prabhat Khabar Annual Media Marketing Workshop in Ranchi. This was the second consecutive year that FMCC conducted the workshop. Prabhat Khabar is one of the leading Hindi dailies of Jharkhand.

The programme was conceptualised and designed by Sajal Mukherjee, Director, FMCC, keeping in mind the changing brand consciousness in media and the current marketing skill requirements in the industry. FMCC has been conducting similar customised workshops for media organisations, whereby a group of practitioners and academicians are brought together to design a workshop that is tailor-made to the specific needs of that particular organisation.

The objective of the two-day workshop was to familiarise the participants with the changing media marketing trends and training them with the skills required to be an effective and efficient media planner and seller. The topics covered were ‘Understanding your own brand to sell better’; ‘How to become a brand in yourself’; ‘How to bring out the entrepreneur in you’; ‘How to sell your market and market potential to clients’; and ‘The art of negotiations’.

The workshop was conducted with the help of professional trainers and industry experts. Shamshir Rai Luthra, personality guru and Talking Rich expert; Anurag Batra, Editor-in-Chief, exchange4media; Deepak Pramanik, Director, Adidas; and Pallav Moitra, Director and COO, Image Multimedia, were some of the speakers at the workshop.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular