Top Story

e4m_logo.png

Home >> Media - Others >> Article

Filmfare Awards South ropes in Radio Mirchi, Sun TV as media partners; Tiger Balm is title partner

08-July-2008
Font Size   16
Filmfare Awards South ropes in Radio Mirchi, Sun TV as media partners; Tiger Balm is title partner

The 55th Filmfare South Awards, which will be held in Chennai on July 12, has brought on board Sun TV as its official television partner, while Radio Mirchi Chennai will be the official radio partner. Tiger Balm is the title partner for this event.

As a run-up to the event, Radio Mirchi has lined up a host of activities and contests that would run on all its Southern stations – Chennai, Coimbatore, Madurai, Hyderabad, Thiruvananthapuram, Vishakapatnam, Vijaywada, Bangalore and Mangalore.

The FM player is also organising a ‘Fly to Filmfare’ contest, wherein three couples from Chennai and one couple each from the rest of the Southern stations would win an all expense paid trip to the 55th Tiger Balm Filmfare South Awards. Apart from this, Radio Mirchi has lined up a five-day nomination special programme in order to promote the event among its listeners.

Sandeep Sud, VP & Cluster Head, Radio Mirchi Chennai, said, “We are delighted to be the official radio partners for the prestigious 55th Tiger Balm Filmfare South Awards, which are considered the Oscars of South India. With this association, Radio Mirchi once again has re-established their strong affiliation with the film industry of the South.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.