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exchange4media Conclave 2008: The big question is will channels go the consolidation & specialisation way, asks Dr Prannoy Roy

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exchange4media Conclave 2008: The big question is will channels go the consolidation & specialisation way, asks Dr Prannoy Roy

After an overwhelming response to the exchange4media Conclave 2008 in Delhi, the Conclave moved to Mumbai on March 13 and the media honchos in the metro responded equally enthusiastically. Delivering the keynote address, special guest of honour, Dr Prannoy Roy, Chairman, NDTV, raised some very pertinent points.

exchange4media Conclave 2008 is a four-city initiative that seeks to create a platform to discuss and debate the burning issues that impact various domains, including television, radio, print and digital. NDTV Media is the Presenting Sponsor for this mega industry event.

The Conclave in Delhi, which was held on March 11, had the theme of ‘Print 3.0’. The Conclave in Mumbai turned the spotlight on ‘Television 3.0’. The next two Conclaves would be held in Bangalore on March 14, which would have the theme of ‘Digital 2.0’, and Kolkata on March 15 with the theme of ‘Radio 2.0’.

Dr Roy addressed the session on ‘Are 400-plus channels less or too many?’ Before commencing his keynote address, Dr Roy commended the exchange4media Group for creating a platform like the e4m Conclave. He said that he had watched exchange4media grow over the years with admiration. “The portal is an important source of information and has proved to be an important platform for news on the media industry covering issues like the Broadcast Bill and Content Code. I would like to congratulate everyone involved for making exchange4media what it is today,” said Dr Roy.

Continuing with his keynote address, Dr Roy mulled over the future of television media in India. He said that it was important for the media industry to know what its strengths and weaknesses were in order to know where it was headed.

He further said, “Today there is low capita cost of entry cost as values had fallen to about 90 per cent in the last five years. As far brand and credibility were concerned, these were the two most significant barriers to entry today.”

“Looking back, 10 years ago, there were only a few channels, but over 500 production houses. Over time there was consolidation and specialisation, and today we have fewer, but superb quality production houses. So, the big question is will the channels go the same way with consolidation and specialisation. That is what we hope, and that’s where the creativity lies,” Dr Roy observed.

He added, “On a platform like the exchange4media Conclave we hope to address the key points on distribution and the bottlenecks caused predominantly by the cable networks. I also hope that in the various panel discussions we would discuss ways to improve our audience measurement and viewership system. I look forward to reading about the discussions and the decisions taken at this common platform.”

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