Home >> Media-Others >> Article

Ethics and CSR: The ‘Strategy’ Debate

06-May-2011
Font Size   16
Ethics and CSR: The ‘Strategy’ Debate

Founded in 2002 by well-known business historian Dr Gita Piramal, ‘The Smart Manager’ is counting down to its 10th anniversary as India’s first world-class management magazine. Prof Nitin Nohria, Dean, Harvard Business School, is the Chairman of the magazine’s Advisory Board, and Maneck Davar is its Editor & Publisher.

The magazine is a pioneer in the pure-play management space and has, over the years, won acclaim for its uncluttered approach to practicable management knowledge, straight from industry captains and thought leaders from around the world. It is popular for establishing the Tata Consultancy Services Case Contest as the most rewarding and competitive competition for aspiring and practicing managers in the print media.

‘The Smart Manager’ will appear in a new look and with new features in the May-June 2011 issue on ethics and CSR. The issue will be formally launched at a special event starting on June 3, 2011 in Mumbai.

The ‘Strategy’ Debate
In the context of the recent upheavals in India Inc – many of them intertwined with issues related to public governance – the fundamentals of ethical business in general and ‘corporate social responsibility’ in particular seem poised to acquire a new spin and renewed currency. A socially responsible image has the potential to be part of a company’s conscious risk management strategy. However, many Indian companies do not place explicit emphasis on CSR as a strategic tool, nor is there any overt delinking of it from philanthropy. Part of the reason is that traditionally, Indian businesses have been averse to advertising their good deeds.

Now however, with the latest legislative mood hinting at a mandatory requirement for CSR, we are staring at the extreme opposite scenario. The time is thus right for an all-party dialog on CSR, through the filters of good governance, strategic communication and public-private partnerships. The May-June 2011 issue of The Smart Manager will cover all this through contributions from Rahul Bajaj, Ajay Piramal, Keki Mistry, Harsh Mariwala, Kishor Chaukar, Arun Maira, Rakesh Bharti Mittal, Rajashree and Kumar Mangalam Birla, among others.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.