Top Story

Home >> Media-Others >> Article

e4m Conclave 2005: Experts delve more on growing media industry

08-June-2005
Font Size   16
e4m Conclave 2005: Experts delve more on growing media industry

exchange4media Conclave 2005 in Mumbai saw participation from professionals of different walks of the industry like television, print, radio, media and creative agencies and various advertisers. While the sessions delved on the emerging trends of the industry, where speakers successfully pointed out hard realities that the industry faces and the way forward, experts delved more on this trade forum.

“It brings out some of the hard facts that the industry is faced with but is not ready to speak about yet. The subjects of Conclave 2005 in Mumbai are very relevant to the road on which the industry is headed today and it makes sense for us, from different organisations, to debate and discuss these topics together,” said Sharmista Rijhwani, MD, Taj Television,

A point that STAR India’s Yashpal Khanna agrees with. He said, “It is also necessary to note that these forums allow media professionals to arrive at collaborative solutions and not to mention it is a great opportunity to meet with professionals from other organisations.”

Experts also expressed that the manner in which the sessions flowed let the audience take something from it. “The session went as I expected it to and the speakers were clear in conveying to the audience that the marketer is resistant to change and his ability to experiment is inversely proportional to his job security or the size of his spends. The more he spends, the more he relies on the inefficiencies of mass media,” remarked, Meenakshi Madhvani, moderator of the first session on increasing media options.

Kaushik Roy, a speaker on the same session, added, “It would have helped though if there was more time, there is much that can be discussed on a platform like this.”

Taking this forward, Anupriya Acaharya, President, The Media Edge, observed, “This is an excellent initiative for the media fraternity at large, which voices various issues but more debatable topics would help this endeavour further.”

Shariq Patel, Station Head, Go 92.5, added another dimension, “The initiative is productive for the fraternity at large. Also the fact that it allows everyone to get together is something that the industry requires today.”

Whether it was about tough marketers, a debate between integration and diversification, the exchange4media Conclave 2005 touched on too many points that are at the core of the growing media industry today.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space