Top Story


Home >> Media - Others >> Article

Dr Batra’s Rs 13-15-cr media AoR seeks professional hands

Font Size   16
Dr Batra’s Rs 13-15-cr media AoR seeks professional hands

Dr Batra's Positive Health Clinic is looking out to for professional hands for its Rs 13-15-crore media responsibilities. The group is already in the process of evaluating agencies.

On being contacted, an official informed that the decision would be taken shortly. The spokesperson didn’t reveal the names of the agencies involved. Nonetheless, industry sources informed that the agencies in the fray were GroupM's Maxus and Carat.

Looking for a media AoR is the next logical step for the organisation given the various areas of expansion in terms on new outlets that the clinic is looking at in any case. An increase in its share of voice can already be seen in the new Dr Batra's Positive Health Clinic commercials on various channels.

Positive Health Clinic was launched in 1982 in Mumbai, and was subsequently converted into a limited company as Dr Batras' Positive Health Clinic. And now consists of a chain of 12 clinics spread over 2 countries. The clinic has plans to extend the chain opening more outlets. Dr Batras' Positive Health Clinic consists of a group of 60 doctors under the guidance of Dr Mukesh Batra.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.