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Dailies claim 53% share of spends in TV promos, 36% goes to radio: Radio AdEx study

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Dailies claim 53% share of spends in TV promos, 36% goes to radio: Radio AdEx study

The latest Radio AdEx study claims that 53 per cent of the total ad-spends in promotion of television channels and programmes during July to September 2004 goes to newspapers, while radio accounts for 36 per cent. Zee Network has been the biggest investor on magazines and radio as compared to Sony, while Time Warner Entertainment (HBO) prefers magazines to radio. NDTV network doesn’t advertise on radio at all.


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