Top Story

Home >> Media-Others >> Article

Credit Suisse Global Media takes a closer look at ‘Opportunities for Hollywood in Bollywood’

07-December-2006
Font Size   16
Credit Suisse Global Media takes a closer look at ‘Opportunities for Hollywood in Bollywood’

Credit Suisse Global Media analysts William Drewary, Jolanta Masojada and Ashish Gupta have written a detailed report on the Indian media industry, titled ‘Opportunities for Hollywood in Bollywood’, based on their recent meetings with the Indian media companies. The report not only contains a comprehensive profile of the Indian industry with discussions on opportunities, regulations and prospects but also includes helpful comparisons with similar industries in other countries, particularly China.

The report indicates that India is one of the four BRIC (Brazil, Russia, India and China) countries where the researchers believe there are significant revenue and profit opportunities for global media companies over the near to intermediate term. Each of the four ‘emerging growth’ markets might hold significant long term opportunity for global media, but the opportunities to distribute content and leverage a traditional advertising and subscription revenue model are now in place in India.

The report also stated, “India is poised to continue rapid growth for several years as the multi channel TV business is evolving toward a digital platform that will expand the market as well as the ability for content providers to actually get paid.”

”News Corp, Disney and Sony are best positioned among the biggest global media companies to capitalise on opportunities in India. This is due in part to their existing operations and in the case of Disney also due to recent acquisitions. This list could expand significantly, and Viacom, Time Warner and Discovery are already on the ground. We expect most, if not all, of the major media companies to establish ‘a play on India’ at some point,” the report further said.

According to the report, “Cable networks, syndicated TV shows and film production as well as Internet and mobile content will be the main products sold into India – many of these businesses are already established, as this report details. There is a large local media infrastructure in the country as well, with many publicly traded companies – though market cap size is a fraction of the US based companies.”

The report also noted that the lack of physical infrastructure in India was striking – a fact noted by many that the researchers met as an impediment of sorts to building businesses in the country. Rather than a conclusion this is an issue that will evolve over time, and the entrepreneurial spirit and democratic/capitalist society should eventually override the physical infrastructure limitations.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'