Top Story


Home >> Media - Others >> Article

Coca-Cola launches 19th edition of Limca Book of Records

Font Size   16
Coca-Cola launches 19th edition of Limca Book of Records

Coca-Cola India has launched the 2008 edition of Limca Book of Records. The 19th edition showcases over 10,000 feats and has, for the first time, been released in Hindi as well. More language editions are on the cards. The book has 17 easy-to-understand chapters, all describing the highest levels of human endurance and seemingly impossible achievements of Indians.

This apart, 2008 being an Olympic year, Coca-Cola has joined hands with FICCI to felicitate four Indian Olympians – tennis ace Leander Paes, athlete GS Randhawa, Winter Olympian Shiva Keshavan, and special Olympics Gold medal winning cyclist Rushi Gulati.

Atul Singh, President & CEO, Coca-Cola India, and Chairman, FICCI Sports Committee, said, “The all-new and invigorated Limca Book of Records 2008 provides a platform to Indians – unknown, unheard and unsung – to showcase their special talents. With 2008 being the year of the Olympics, the book also catalogues ‘India at Her Best’ by recognising Indian Olympians who have made their country proud.”

Singh further said, “To popularise the Limca Book of Records, we have plans to bring out translations in other regional languages, starting with Malayalam.”

Dr Amit Mitra, Secretary-General, FICCI, said, “It is a great honour for us to join hands with Coca-Cola to promote sports in India. Limca Book of Records is not just a book about records, the wealth of information is a treat to readers of all age groups.”

Arthy Muthanna Singh, Senior Editor, Limca Book of Records, said, “The book, now in its 19th year, is a tribute to Indian achievers from across the globe. The book truly catalogues India at her best and provides us with the opportunity to acknowledge and applaud these inspiring efforts. It features over 10,000 achievements, out of which 6,000 are new records from all corners of the country, with claims that never cease to amaze us.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by