Top Story

e4m_logo.png

Home >> Media - Others >> Article

CNNIC appoints Kristin Burgham as Director, CNN Content Sales & Partnerships

06-October-2015
Font Size   16
CNNIC appoints Kristin Burgham as Director, CNN Content Sales & Partnerships

CNN International Commercial has made two new appointments in the Asia Pacific region, in order to boost its Content Sales and Partnerships team.


Kristin Burgham is the new Director of CNN Content Sales and Partnerships based in Hong Kong, while Natsumi Sasaki is Associate Director of Networks and Content Distribution based in Japan.  

Burgham is responsible for the growth and development of the network’s content sales business throughout the Asia Pacific region, with a focus on leveraging its broadcast and digital assets. Her role encompasses content sales and partnerships, and licensing deals. Sasaki is responsible for managing affiliate relationships and developing new content sales and licensing business partnerships in Japan.

Vice President, CNN Content Sales and Partnerships, Greg Beitchman said, “CNNIC is actively investing in diversifying revenue streams and Content Sales and Partnerships is a critical component of this strategy. We are focused on obtaining greater value from existing intellectual property through syndication, expanding CNN’s footprint on digital, mobile and social platforms, and licensing the brand in exclusive partnerships. Kristin and Natsumi’s appointments come on the back of several significant wins in the region including the launch of CNN Philippines and CNN Indonesia. With Kristin and Natsumi on board in Asia we will be better placed to service our existing partners and develop new opportunities during what is a truly exciting, innovative time for CNN.”

Prior to CNN, Burgham was Head of Global Sales for CJZ, Australia’s independently owned production company where she grew the sales and distribution business from the ground up. Before that, she led the global content sales team of SBS Australia, and was a senior sales manager for ABC Australia.


Before joining CNN, Sasaki was an Account Manager at Reuters News Agency, where she developed new revenue streams with major broadcasters and online publishers. Prior to Reuters, she spent three years at Nippon Television as an accountant working with multiple media outlets and broadcast service companies.

Tags CNN International Commercial Kristin Burgham Natsumi Sasaki Greg Beitchman

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular