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Business research specialist Kadence officially launches in China

31-May-2008
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Business research specialist Kadence officially launches in China

Kadence, the global business research specialist with Indian headquarters in Delhi, has officially launched in China with the opening of its Hong Kong office. The operation is Kadence’s third new venture within the Asia-Pacific region in the last nine months, following the launch in August 2007 of full-service research offices in Jakarta and Kuala Lumpur.

The insight provider has also announced plans to further expand its presence within the Chinese market with the launch of a Shanghai office before the end of 2008.

The privately owned company, which also has offices in Boston, London, and Singapore, has increased its reach in the Asia-Pacific within the last year in response to the growing demand for business research into the progressive economies of this high-growth region. The Hong Kong office launch was prompted by the need to offer a permanent local site capable of efficiently coordinating and managing the growing volume of research studies into Chinese business markets being commissioned by regional and international clients.

Aman Makkar, Managing Director, Kadence Research India, said, “Kadence’s success as a global insight agency has always been based on having a strong ‘on the ground’ presence in the markets it researches. This enables our teams to appropriately advise clients on how the project should be implemented, manage their expectations, and deliver accurate insight that adds value to their operations. Besides offering benefits to clients that are exclusively researching a Chinese audience, our Hong Kong office will also offer significant advantages to international clients requesting regional insight within the context of a global campaign.”

Matthew Coulter, Research Director, Kadence China, said, “Kadence already works with many clients that operate within the Chinese market, or are looking to do so. We are delighted to align our offering with their needs by establishing a formal presence within the country. Reflecting the vibrancy of the Chinese economy, it is envisaged that the Hong Kong office will expand at a rapid pace, and its current team of five employees is set to grow in the coming months.”

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