Top Story

e4m_logo.png

Home >> Media - Others >> Article

Avian Media rejigs leadership team, appoints Girish Balachandran as chief strategy officer

17-July-2015
Font Size   16
Avian Media rejigs leadership team, appoints Girish Balachandran as chief strategy officer

Avian Media has announced new roles for its leadership team as it prepares to take on new growth from existing and new clients.

Girish Balachandran has been promoted as Chief Strategy Officer. In the last eight months at Avian Media he has held responsibility for marquee client relationships, winning new business and championing LEAP, an agency-wide, employee-led movement to build a culture of achieving unreasonable results. In his new role, Balachandran will continue building a growth roadmap for the agency including incubating newer business units – Digital & Content Marketing and CSR, Advocacy and Development sector work. Prior to joining Avian Media, Balachandran served as Europe, Middle East and Africa Client Development Director at Waggener Edstrom and worked with Ketchum as a Board Director in London.

Neha Mehrotra, an Avian Media veteran has been appointed as Regional Head for North. She is one of the first employees of Avian Media and recently completed 11 years with the company. Neha has helped build a robust team in Delhi looking after key clients across aviation and defense, consumer electronics, automotive and e-commerce among others. In her new role, Neha will be responsible for leading strategy and creating standards and processes to ensure a consistency in service for large Indian and multinational clients as well as manage operations for Avian Media in north India.

Shalmana Tendulkar, has taken the reins of Avian West as Regional Head. With over eighteen years’ experience, she joined Avian Media in Jan 2014 to lead its consumer practice out of Mumbai. In her new role, Shalmana will also oversee operations for Pune and Mumbai offices and ensure seamless quality in client servicing across its corporate, consumer, and technology and healthcare practices. Prior to Avian Media, Shalmana has worked at Genesis Burson Marsteller and as an independent communications consultant in India.

Subramaniam M continues leading operations for Avian Media in the South as Regional Head of its business across offices in Bengaluru, Hyderabad and Chennai.

Commenting on the new structure, Avian Media CEO, Nitin Mantri said, “Brands in India are increasingly looking for agencies that can understand the role of communications within a broad stakeholder environment. By uniting our functions under single regional heads we’re bringing together the best mix of expertise and experience to bear on client challenges in an integrated way, beyond the silos of practices and functions. This new realignment will help us not only focus better to run the business and also integrate teams better within and across offices.”

The firm continues to have Nikhil Khanna, MD and Nitin Mantri as CEO at its helm. In the last year, Avian Media won 48 new clients including BMW, Sony, BlaBlaCar and Sesame Workshop.

Tags Avian Media Girish Balachandran Neha Mehrotra Shalmana Tendulkar

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube