After an enthusiastic round of quizzing in Delhi on June 20, the Amar Ujala MQ 2012 now moves to Kolkata for the second leg on June 22. Organised by exchange4media, Amar Ujala is the title sponsor of Media Quotient this year.
Testing the media mettle of Kolkata participants will be quiz masters Sumit Roy, Founder Director, Univbrands and Jayashree Mohanka, Director, Electro Zavod India.
Speaking to exchange4media, both Mohanka and Roy said that they were looking to catching up with friends from the media and brand communication fraternity in Kolkata in an informal and fun setting.
Roy added, “Media Quotient has earned a reputation of being an important event in the annual calendar of our industry, and with Amar Ujala, another respected name, backing it this year, I am sure the occasion will be very special.”
He felt that the quality of questions had always been good and the quiz is a good way of getting to know the latest happenings in the industry. “Come test your knowledge at MQ. If you know the answers, you win. If you don’t know the answers, you still win…because now you know!” he quipped.
Mohanka prefers to be relaxed and non-threatening as quiz master. “I am not here to show up participants’ ignorance, but to help them have ‘aha’ moments over bits of info,” she stressed. Her personal style is to encourage the participants and keep it light and fun.
On the other hand, Roy hopes to meet the very high standards expected since Kolkata is known as the quizzing capital of India. He wants to bring the same personal touch that he brings to all his live workshops – high energy, rapport with the audience, quick thinking repartees and not just reading the questions off the card. “A good quiz is always ‘infortaining’,” he said.
Undoubtedly, both Mohanka and Roy are passionate about quizzing. In fact, for Mohanka, quizzing has been a lifelong hobby arising out of a love for books and an “inexplicable knack for remembering useless information”. No wonder Roy calls her “Kolkata’s Queen of Quizzing”. Having been born and raised in the city of the Derek O’Brien, quizzing has always been an important part of Roy’s life.
He added, “I make a living out of interactive workshops and conducting ‘learn by doing games’ is very much my forte. Quizzes are often part of those games I design. The workshops I conduct for Univbrands (the learn-by-earning university I run) often goes into a ‘game show’ format to make things exciting for the participants. Quizzing is the original game show.”
Media Quotient brings together media professionals on a common platform to network and interact while simultaneously competing to win. It is open to anyone from advertising and media agencies, corporate houses, media houses and students.
To register for Amar Ujala MQ 2012, any number of two-member teams can participate for an entry fee.
The Delhi regionals this year was won by the duo comprising Rohan Khanna and Tanmay Prusty of the Genpact-Reckitt Benckiser team. The winning team had a total score of 65 points.
After Kolkata, the Amar Ujala Media Quiz moves on to Bangalore on June 27. The grand finale will be held in Mumbai on June 29.
My FM is the associate sponsor of the quiz. Open magazine is the sponsor of the audience round, while Emami is the merchandise sponsor.
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the companyâ€™s vision for the Indian market
It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral
The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games