Top Story

e4m_logo.png

Home >> Media - Others >> Article

After GroupM, BroadMind effects top level changes; rebranding expected in 2007

07-August-2006
Font Size   16
After GroupM, BroadMind effects top level changes; rebranding expected in 2007

Subsequent to the top management changes at GroupM, which saw Vikram Sakhuja taking on the reins of the media conglomerates operations as CEO, GroupM, Asia Pacific, it is now BroadMind’s turn to undergo changes. Hiren Pandit has assumed the role of National Director, BroadMind, and M Suku will be with the Indian office till the transition takes place. He will be moving to Singapore in September 2006 to GroupM ESP, Asia Pacific region.

As was reported by exchange4media on June 22, 2006, GroupM had announced these changes at the time of the structural changes in the organisation. Pandit would be reporting to Sakhuja. Throwing further light on the changes, Suku informed that GroupM ESP (Entertainment, Sports and Partnerships) was the brand name for the same operations that in India were under the brand name BroadMind.

The brand BroadMind has been expected to cease for some time now and be converted to MindShare Entertainment. Suku, however, was quick to point out that no re-branding would happen this year. He further said, “The problem with using MindShare Entertainment in India is that it wouldn’t do justice to all the GroupM operations in India, whether it is MEC or Maxus. Hence, we are still deciding on what name should be used.”

Drawing attention to international examples here, Suku said that while some international markets in the US and the UK worked under the brand name GroupM Entertainment, some like the South East Asian markets followed GroupM ESP. A decision has to be taken on which of these would be accepted and following this, the branding change would be done worldwide. However, Suku believes that there is still time for that.

Meanwhile, he is content with the transition of the India operations. He pointed out that the Indian team had old hands like Rajeev Berry, and now with Pandit on board, an accelerated growth rate could be expected from the unit.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

right
left
Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)