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Aaren Initiative launches integrated outdoor media planning software

29-September-2004
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Aaren Initiative launches integrated outdoor media planning software

Aaren Initiative, the out-of-home advertising wing of Lintas India’s Integrated Marketing Action Group (IMAG), has launched India’s first indigenously devised integrated outdoor planning software, called AIPT (Aaren Initiative Planning Tool) and an operations management software, named AIMS (Aaren Initiative Media System).

AIPT will not only rate and rank outdoor sites in eight cities, but will also have latest pictures of the site from different angles, to facilitate a virtual site-selection process, based on ratings, rankings, visual inspection of photographs as well as the site’s fit with the media planning process. With this the site selection process can be scientifically concluded without the need of physically visiting the site.

AIMS, on the other hand, is attempting to come up as an end-to-end software-based management system for client’s outdoor media investments. It is designed to track operational issues like rates, sizes, estimates, invoices, monitoring, etc.

Says Ashish Bhasin, Director–Integrated Marketing Action Group, Lintas India, “AIPT is probably the first step that Indian outdoor advertising industry has taken to professionalise the outdoor planning process. I’m proud that Aaren Initiative has led this revolution. Since Aaren Initiative is expanding so rapidly and getting new offers and providing services across 108 cities and towns, a software like AIMS was necessary to provide streamlined, real time services to clients.”

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