Top Story

e4m_logo.png

Home >> Media - Others >> Article

‘Expect IPL Season 2 to be bigger and better’

24-January-2009
Font Size   16
‘Expect IPL Season 2 to be bigger and better’

The unprecedented success of the India Premier League (IPL) Season 1 has made everyone – from industrialists to the viewers – expecting more from IPL Season 2. In an exclusive conversation with exchange4media, Sneha Rajani, EVP & Business Head, MAX, asserts that the Season 2 of IPL would be bigger and better.

The second season of IPL is set to begin from April 2009. The one-month trading window for trading of IPL players recently came to a close.

Now stage is set for the communications blitzkrieg. The first campaign of DLF IPL broke on Friday, January 23. The thought behind the campaign is to break all boundaries – be it geographical or religious – and the only thing that can make this possible is something as powerful as the Indian Premier League and MAX, which is the home for IPL.

Rajani said, “This campaign will be aired only on our network, however, our next set of campaigns will be aired across all channels. There will be a frenzy of activities that will unfold on the channel in terms of various thoughts, various built of programming, all this and more, beginning February, which will be followed by the team campaigns and even BCCI campaigns.”

She further said, “The revenues in Season 2 are also expected to increase as compared to that of Season 1, going by the kind of response we have got from the advertisers, which was encouraging and positive as everyone now wants to be on board. At the end of the day, from the viewers’ perspective, what they saw last year was just the beginning. IPL Season 2 will be more exciting and the viewers will not be disappointed at all. The entire Season 2 tournament is going to be fantastic entertainment.”

The channel is also said to have hiked their ad rates, however, Rajani refused to disclose any numbers here. Season 2 would continue with eight IPL teams and the franchisees are expected to remain unchanged as well.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...