Top Story

Home >> Media-Others >> Article

‘City of Joy’ Kolkata gets its share of FAME

29-October-2005
Font Size   16
‘City of Joy’ Kolkata gets its share of FAME

Shringar Cinemas Ltd, the movie exhibition and distribution company, has announced its foray in the Eastern Region with the launch of FAME Kolkata at the Metropolis Mall, Hiland Park. With state-of-the-art technology and the best of infrastructural design, the new multiplex is all set to become the happening movie destination in the ‘City of Joy’. As part of its expansion, Shringar Cinemas has also announced its plan to launch two more multiplexes in the city by 2006.

With a capacity of 897 ergonomically designed seats across four screens, specially designed lighting, world class projectors, fully digital sound with three-way surround system, and 100 per cent computerised operations with facilities for internet and tele-bookings; FAME Kolkata brings a world-class movie-viewing experience to cinema goers in Kolkata.

FAME will offer a variety of seating options namely ‘Royal Seating’ – (Sofas), ‘Silver’, ‘Premiere’, and will also introduce the special ‘Romeo & Juliet’ couple seats, that are located in special rows with just two seats per row.

Speaking of the new FAME Multiplex, Shravan Shroff, Managing Director, Shringar Cinemas Ltd, said, “We are extremely excited to offer the FAME experience to the consumers in Kolkata. With the launch of FAME Kolkata, we take another step in our journey towards becoming one of the leading chain of multiplexes in the country. We promise to give cinema lovers a whole new viewing experience with the FAME brand of multiplexes. At FAME, we go beyond ‘just movies’ by making every moment at our theatres a pleasurable experience. We take care of the finer nuances of hospitality with our specially trained staff, F & B catering to suit the local palette, a host of contests and other interactive offers.”

The FAME foyer will offer patrons a wide variety of food and snacks to choose from – continental snacks counters, Chinese food carts, ice creams, popular street foods such as Jhal Muri and Puchka, along with the movie must-have’s such as popcorn, samosas and cola.

As with Shringar Cinemas’ other properties in Mumbai and Nashik, which have become benchmarks in providing international movie viewing experience in India, FAME Kolkata is all set to become synonymous with the 'buzz chaiye aa jaayiye’ mantra.

Red carpet events, opportunities to meet with the biggest Bollywood and Tollywood stars, exclusive ticketed movie previews, innovative and exciting contest and numerous food festivals, are just some of the elements that will keep the buzz going at FAME Kolkata, giving patrons a true flavour of cinema and entertainment as we know it.

On an average, the multiplex will provide a choice of over six to eight movies per day; ranging from Bollywood blockbusters, Hollywood hits, Indian art movies, Indian regional language movies and the best of International Film Festivals.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore