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The Puppet Kings: Testing the muscle of the successful urban patriarch

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The Puppet Kings: Testing the muscle of the successful urban patriarch

Grey Cells brings under the scanner the affluent 40-45 year-old urban men, who are at the peak of their careers and the height of their earning power. Essentially, these are the chief wage earners in the family set-up. They are effectively every marketer’s dream come true. more…


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