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IPL ratings Karmayudh: Crystal gazing in greenland

24-April-2008
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IPL ratings Karmayudh: Crystal gazing in greenland

By the time this article appears, most of you would have got a feel of the new phenomenon called IPL. But perhaps the question on the lips of media planners and advertisers would be, “How much viewership did/will it take away from other channels?” Stratagem Media brings an in-depth analysis based on TAM data to crystal-gaze at what is likely to happen on the cricket field and bring in the greens for broadcasters.

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