Top Story


Home >> omnibus >> Article

IPL ratings Karmayudh: Crystal gazing in greenland

Font Size   16
IPL ratings Karmayudh: Crystal gazing in greenland

By the time this article appears, most of you would have got a feel of the new phenomenon called IPL. But perhaps the question on the lips of media planners and advertisers would be, “How much viewership did/will it take away from other channels?” Stratagem Media brings an in-depth analysis based on TAM data to crystal-gaze at what is likely to happen on the cricket field and bring in the greens for broadcasters.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular