https://www.exchange4media.com/digital-news/digital-waste-the-next-big-mktg-challenge-how-brands-are-safeguarding-their-investments-156525.html 2026-07-22T07:58:52+05:30 Exchange4Media en <![CDATA[Digital Waste: The next big mktg challenge & how brands are safeguarding their investments]]> marketing ROI,Ganapathy Viswanathan,Marketing leadership insights,digital marketing strategies,advertising accountability,digital waste management,media optimization,brand investment strategies,first party data utilization,effective digital campaigns,redu https://www.exchange4media.com/news-photo/156525-156498-GanapathyViswanathan.jpg https://www.exchange4media.com/industry-briefing-news/house-of-cheer-certifies-cereone-media-as-a-happiest-places-to-work-156529.html 2026-07-21T19:43:10+05:30 Exchange4Media en <![CDATA[House of Cheer certifies CereOne Media as a Happiest Places to Work®]]> CereOne Media Happiest Places to Work,House of Cheer certification,CereOne Media workplace culture,employee engagement CereOne Media,CereOne Media leadership,Happiest Places to Work recognition,CereOne Media employee well being,CereOne Media growth opport https://www.exchange4media.com/news-photo/156529-CereOne.jpg https://www.exchange4media.com/people-movement-news/jaspreet-singh-baluja-moves-on-from-tv9-network-156528.html 2026-07-21T19:32:42+05:30 Exchange4Media en <![CDATA[Jaspreet Singh Baluja moves on from TV9 Network]]> TV9 Network,TV9 Network leadership change,Jaspreet Singh Baluja,Jaspreet Singh Baluja TV9 Network,TV9 Network news,Jaspreet Singh Baluja departure,ABP News former employee,TV9 Bharatvarsh updates,Digital Sales leadership,TV9 Network HR experience,Jaspreet https://www.exchange4media.com/news-photo/156528-JaspreetSinghBaluja.jpg https://www.exchange4media.com/people-movement-news/sundaram-alternates-coo-ajit-narasimhan-steps-down-joins-assetplus-156526.html 2026-07-21T18:08:06+05:30 Exchange4Media en <![CDATA[Sundaram Alternates COO Ajit Narasimhan steps down, joins AssetPlus]]> Ajit Narasimhan,Ajit Narasimhan AssetPlus,Sundaram Alternates COO transition,AssetPlus leadership team,Sundaram Finance Group news,Ajit Narasimhan career move,Sundaram Alternates leadership change,AssetPlus new executive,Ajit Narasimhan fintech experience https://www.exchange4media.com/news-photo/156526-AjitNarasimhan.jpg https://www.exchange4media.com/people-movement-news/romal-shetty-reappointed-as-deloitte-south-asia-ceo-156523.html 2026-07-21T17:10:35+05:30 Exchange4Media en <![CDATA[Deloitte South Asia reappoints Romal Shetty as CEO for second term]]> Ceo,Deloitte,People movement news,Latest News,Deloitte South Asia,Romal Shetty,Romal Shetty Deloitte South Asia,Deloitte South Asia CEO,Deloitte leadership reappointment,Deloitte news,Romal Shetty leadership,Deloitte India news,Deloitte executive committe https://www.exchange4media.com/news-photo/156523-RomalShetty.jpg https://www.exchange4media.com/people-movement-news/z-appoints-krishnendu-chakraborty-as-business-head-apac-zee-5-156522.html 2026-07-21T16:51:06+05:30 Exchange4Media en <![CDATA[Z appoints Krishnendu Chakraborty as Business Head – APAC, Zee 5]]> Zee news,Zee 5,Z,Zee 5 digital strategy,Zee Entertainment leadership change,Krishnendu Chakraborty,Business Head APAC,Krishnendu Chakraborty Zee 5,Zee 5 APAC Business Head,Zee 5 international growth,Siju Prabhakaran Zee 5,Zee 5 market expansion,Zee 5 cons https://www.exchange4media.com/news-photo/156522-main11.jpg https://www.exchange4media.com/people-movement-news/rajeev-mantri-appointed-cfo-at-axis-bank-156521.html 2026-07-21T16:39:17+05:30 Exchange4Media en <![CDATA[Rajeev Mantri appointed CFO at Axis Bank]]> Cfo,Axis bank,People movement news,Latest News,CFO appointment news,banking industry leadership,financial services leadership,Rajeev Mantri,Axis Bank leadership change,Rajeev Mantri Axis Bank,Axis Bank CFO appointment,Bandhan Bank executive transition,Raj https://www.exchange4media.com/news-photo/156521-155883-RajeevMantri.jpg https://www.exchange4media.com/media-tv-news/tv-ratings-policy-row-kerala-hc-reserves-verdict-on-landing-page-trp-exclusion-156520.html 2026-07-21T16:31:56+05:30 Exchange4Media en <![CDATA[TV Ratings Policy row: Kerala HC reserves verdict on landing page TRP exclusion]]> Landing page,TV Ratings Policy row Kerala HC https://www.exchange4media.com/news-photo/155346-gavelmm.jpg https://www.exchange4media.com/media-tv-news/ten-eyes-outsourcing-deal-as-audience-shifts-to-digital-platforms-reports-156519.html 2026-07-21T15:33:52+05:30 Exchange4Media en <![CDATA[Ten eyes outsourcing deal as audience shifts to digital platforms: Reports]]> Network Ten outsourcing news,Australia media industry,digital platform shift,news production outsourcing,advertising sales changes,Network Ten employee concerns,current affairs production,rival television network talks,younger viewers news habits https://www.exchange4media.com/news-photo/156519-TV.jpg https://www.exchange4media.com/marketing-news/wipro-consumer-care-to-acquire-philippines-s-brands-consumer-care-156518.html 2026-07-21T14:58:50+05:30 Exchange4Media en <![CDATA[Wipro Consumer Care to acquire Philippines' S Brands Consumer Care]]> Acquisition,Wipro consumer care,S Brands Consumer Care,Philippines personal care market,Wipro Consumer Care International,Southeast Asia growth strategy,Kumar Chander Wipro,personal care brand expansion,S Brands product portfolio,Wipro strategic acquisiti https://www.exchange4media.com/news-photo/156518-SBrands.jpg https://www.exchange4media.com/people-movement-news/shaivya-gupta-takes-over-as-cmo-of-procol-156517.html 2026-07-21T14:47:10+05:30 Exchange4Media en <![CDATA[Shaivya Gupta takes over as CMO of Procol]]> Marketing,Ai,Cmo,Shaivya Gupta,Procol,Procol leadership change,Shaivya Gupta Procol CMO,AI powered procurement Procol,Procol marketing strategy,Procol global expansion,Chief Marketing Officer Procol,Procol brand engagement,Shaivya Gupta marketing leadersh https://www.exchange4media.com/news-photo/156517-big27.jpg https://www.exchange4media.com/marketing-news/striking-the-right-creative-balance-algorithm-vs-intuition-in-focus-at-e4m-techmanch-2026-156516.html 2026-07-21T13:52:12+05:30 Exchange4Media en <![CDATA[Striking the right creative balance: Algorithm vs Intuition in focus at e4m TechManch 2026]]> e4m TechManch,e4m TechManch 2026 https://www.exchange4media.com/news-photo/156516-big2.jpg https://www.exchange4media.com/people-movement-news/vikas-khanchandanis-dangal-tv-consulting-stint-to-end-what-is-next-156515.html 2026-07-21T12:50:17+05:30 Exchange4Media en <![CDATA[Vikas Khanchandani’s Dangal TV consulting stint to end; what is next?]]> Raj Nayak YAAP Digital,Vikas Khanchandani Dangal TV,Dangal TV consulting role,media industry veteran,YAAP Digital speculation,Vikas Khanchandani career,Deepak Dhar Banijay Asia,consulting in media and entertainment,Dangal TV leadership changes,Vikas Khanc https://www.exchange4media.com/news-photo/156515-vikasmm.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/nabeel-a-khan-to-quit-renault-india-156514.html 2026-07-21T12:39:45+05:30 Exchange4Media en <![CDATA[Nabeel A. Khan to quit Renault India]]> Nabeel A Khan Renault India,Renault India communications leader,Renault India PR head departure,automotive industry leadership change,Nabeel Khan new media role,Renault India corporate communications,Motherson Group leadership experience,public affairs in https://www.exchange4media.com/news-photo/156514-WhatsAppImage2026-07-21at12.37.23PM.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/au-small-finance-bank-appoints-adfactors-pr-as-strategic-communications-partner-156512.html 2026-07-21T12:09:11+05:30 Exchange4Media en <![CDATA[AU Small Finance Bank appoints Adfactors PR as Strategic Communications Partner]]> Pr industry,Pr mandate,Strategic Communications,AU Small Finance Bank,Adfactors PR partnership,banking industry news,AU SFB brand strategy,customer centric banking,digital first banking,AU Small Finance Bank growth story,Adfactors PR communications strate https://www.exchange4media.com/news-photo/156512-editorial-creative-831.jpg https://www.exchange4media.com/digital-news/ai-is-transforming-indian-advertising-fir-bhi-can-it-say-daag-achhe-hain-156513.html 2026-07-21T11:59:49+05:30 Exchange4Media en <![CDATA[AI is transforming Indian advertising. Fir Bhi, can it say ‘Daag Achhe Hain?’]]> Digital Marketing Trends,Advertising industry transformation,AI driven marketing strategies,Generative AI Impact,AI in Indian advertising,advertising technology India,Google Ads AI integration,synthetic influencers India,trust in AI advertising https://www.exchange4media.com/news-photo/156513-AIbrain.jpg https://www.exchange4media.com/media-others-news/bcci-invites-bids-for-title-sponsorship-rights-for-domestic-international-events-156511.html 2026-07-21T11:17:44+05:30 Exchange4Media en <![CDATA[BCCI invites bids for title sponsorship rights for domestic, international events]]> BCCI title sponsorship,BCCI bidding process,BCCI events sponsorship,IDFC FIRST Bank sponsorship,BCCI Invitation to Tender,BCCI sponsorship rights,domestic cricket sponsorship,international cricket sponsorship,BCCI sponsorship bid deadline,BCCI events 2026 https://www.exchange4media.com/news-photo/156511-bccimm.jpg https://www.exchange4media.com/people-movement-news/robin-anand-joins-toyota-cihan-motors-as-national-marketing-manager-156510.html 2026-07-21T11:07:46+05:30 Exchange4Media en <![CDATA[Robin Anand joins Toyota - Cihan Motors as National Marketing Manager]]> Robin Anand,Toyota Cihan Motors,National Marketing Manager,Robin Anand Toyota Cihan Motors,Toyota Cihan Motors National Marketing Manager,Toyota marketing leadership change,Geely Auto Iraq marketing head,automotive industry marketing expert,Robin Anand ma https://www.exchange4media.com/news-photo/156510-main3.jpg https://www.exchange4media.com/announcements-news/essencemediacom-retains-uber-apac-media-account-156509.html 2026-07-21T10:48:18+05:30 Exchange4Media en <![CDATA[EssenceMediacom retains Uber APAC media account]]> Uber,EssenceMediacom https://www.exchange4media.com/news-photo/156509-102189-uber.jpg https://www.exchange4media.com/people-movement-news/vaishnavi-thirumalai-moves-on-from-schbang-156507.html 2026-07-21T10:37:20+05:30 Exchange4Media en <![CDATA[Vaishnavi Thirumalai moves on from Schbang]]> Schbang,Schbang leadership change,Vaishnavi Thirumalai,Vaishnavi Thirumalai Schbang,influencer marketing consultant,Schbang Fluence news,talent management expert,independent consulting influencer marketing,Vaishnavi Thirumalai departure,Schbang business d https://www.exchange4media.com/news-photo/156507-big3.jpg https://www.exchange4media.com/people-movement-news/sanaa-shaikh-appointed-chief-marketing-officer-at-signature-scents-co-156506.html 2026-07-21T10:29:21+05:30 Exchange4Media en <![CDATA[Sanaa Shaikh appointed Chief Marketing Officer at Signature Scents & Co]]> Sanaa Shaikh,Signature Scents Co,Sanaa Shaikh Signature Scents amp Co,Signature Scents amp Co CMO,Signature Scents leadership change,Bengaluru marketing news,Sanaa Shaikh marketing expertise,Rewant Veer Singh collaboration,Signature Scents brand developme https://www.exchange4media.com/news-photo/156506-big2.jpg https://www.exchange4media.com/people-movement-news/shekhar-sharma-joins-hashtag-orange-as-senior-partner-growth-156505.html 2026-07-21T10:24:57+05:30 Exchange4Media en <![CDATA[Shekhar Sharma joins Hashtag Orange as Senior Partner-Growth]]> digital transformation in marketing,digital advertising growth,media strategy expert,Shekhar Sharma Hashtag Orange,Hashtag Orange Senior Partner,Hashtag Orange leadership,programmatic advertising leadership,Hashtag Orange new appointment,Shekhar Sharma me https://www.exchange4media.com/news-photo/156505-hashtagmm.jpg https://www.exchange4media.com/media-tv-news/barc-blackout-leaves-tv-programming-heads-flying-blind-as-festive-launch-season-nears-156504.html 2026-07-21T09:33:34+05:30 Exchange4Media en <![CDATA[BARC blackout leaves TV programming heads flying blind as festive launch season nears]]> BARC Ratings Suspension,broadcast audience measurement,TV programming disruption,festive season television launches,television content strategy,programming heads challenges,advertising impact on TV,Indian television industry news,programming decision maki https://www.exchange4media.com/news-photo/156504-barcmm.jpg https://www.exchange4media.com/people-movement-news/ashwin-sheth-group-appoints-sudarshan-banerjee-as-chief-marketing-officer-156503.html 2026-07-21T09:24:56+05:30 Exchange4Media en <![CDATA[Ashwin Sheth Group elevates Sudarshan Banerjee to Chief Marketing Officer]]> Chief marketing officer,Sudarshan banerjee,Sudarshan News,Ashwin Sheth Group,Ashwin Sheth Group CMO appointment,Sudarshan Banerjee Ashwin Sheth Group,Ashwin Sheth Group marketing leadership,real estate marketing strategy,Ashwin Sheth Group brand strategy, https://www.exchange4media.com/news-photo/156503-big26.jpg https://www.exchange4media.com/marketing-news/is-the-art-of-building-iconic-brands-changing-156501.html 2026-07-21T09:13:47+05:30 Exchange4Media en <![CDATA[Is the art of building iconic brands changing?]]> Consumer Behavior Changes,Digital Marketing Trends,Brand Building Evolution,Iconic Brand Definition,Trust in Branding,Marketing vs Branding,Long Term Brand Equity,Cultural Objects in Branding,Narrative Discipline in Marketing,Modern Branding Strategies https://www.exchange4media.com/news-photo/156501-brandmm.jpg https://www.exchange4media.com/influence-zone-news/one-brand-many-voices-the-shift-towards-localised-storytelling-156502.html 2026-07-21T09:13:38+05:30 Exchange4Media en <![CDATA[One brand, many voices: The shift towards localised storytelling]]> Marketing,Brand identity,Campaigns,Influencers,Advertising,creators,creator economy,Influencer Marketing Trends,Brand Engagement Strategies,Localized Storytelling India,Regional Creators Marketing,Cultural Planning in Advertising,Consumer Electronics Bran https://www.exchange4media.com/news-photo/156502-BrandsCampaigns.jpg https://www.exchange4media.com/influence-zone-news/why-creators-are-building-the-fandom-that-brands-can-only-aspire-to-156500.html 2026-07-21T09:07:57+05:30 Exchange4Media en <![CDATA[Why creators are building the fandom that brands can only aspire to]]> Marketing,Brands,Advertising,Carryminati,creators,streamers https://www.exchange4media.com/news-photo/156500-creator.jpg https://www.exchange4media.com/digital-news/retail-medias-next-challenge-isnt-scale-its-measurement-156499.html 2026-07-21T08:28:31+05:30 Exchange4Media en <![CDATA[Retail media's next challenge isn't scale. It's measurement]]> Marketing,E commerce,Flipkart,Digital,Advertising,Amazon,retail media,quick commerce https://www.exchange4media.com/news-photo/156499-big25.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/strategic-pr-it-was-never-absent-only-redefined-156498.html 2026-07-21T08:27:21+05:30 Exchange4Media en <![CDATA[Strategic PR: It was never absent—only redefined]]> Public Relations strategy,Ganapathy Viswanathan,future of public relations,AI in Public Relations,Strategic PR evolution,Communications advisory role,Digital media impact on PR,Reputation management strategy,Modern PR practices,Stakeholder engagement in P https://www.exchange4media.com/news-photo/156498-GanapathyViswanathan.jpg https://www.exchange4media.com/people-movement-news/the-new-indian-express-group-elevates-natarajan-viswanathan-as-vp-156497.html 2026-07-21T08:21:56+05:30 Exchange4Media en <![CDATA[The New Indian Express Group elevates Natarajan Viswanathan as VP]]> vice president appointment,Natarajan Viswanathan The New Indian Express,The New Indian Express Group leadership,media industry promotions,Natarajan Viswanathan career,The New Indian Express news,media sales leadership,The Hindu former employee,Natarajan V https://www.exchange4media.com/news-photo/156497-natamm.jpg https://www.exchange4media.com/people-movement-news/pinkustar-borah-named-chief-digital-technology-officer-at-unilever-international-156496.html 2026-07-21T08:20:18+05:30 Exchange4Media en <![CDATA[Pinkustar Borah named Chief Digital & Technology Officer at Unilever International]]> Chief digital officer,Hul,Unilever,Unilever International,Pinkustar Borah,Pinkustar Borah Unilever International,Chief Digital Technology Officer Unilever,Unilever leadership change,Hindustan Unilever Ltd news,Unilever International appointment,Digital tr https://www.exchange4media.com/news-photo/156496-PinkustarBorah.jpg https://www.exchange4media.com/people-movement-news/vdoais-santosh-khandekar-joins-jiohotstar-156495.html 2026-07-21T08:03:54+05:30 Exchange4Media en <![CDATA[VDO.AI’s Santosh Khandekar joins JioHotstar]]> jiostar,JioHotstar,Adtech industry leadership,digital advertising leadership,Santosh Khandekar JioHotstar,JioHotstar Director appointment,VDO AI revenue executive,JioHotstar entertainment pricing,Santosh Khandekar career move,Khandekar joins JioHotstar,Ji https://www.exchange4media.com/news-photo/156495-SantoshKhandekar.jpg