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      <news:title>&lt;![CDATA[SBI Mutual Fund appoints Pooja Menon Vaidya as AVP – Digital Marketing]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Godrej Wealth names Neeraj Mahajan, Ankit Dhadda among key leadership appointments]]&gt;</news:title>
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      <news:title>&lt;![CDATA[WPP Media’s Ashwin Padmanabhan to share key insights at e4m Connected TV Conference]]&gt;</news:title>
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      <news:title>&lt;![CDATA[dentsu Vietnam appoints Amit Thakur as Chief Executive Officer – Media]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Aditya Mehendale joins Kulfi Collective as Executive Creative Director]]&gt;</news:title>
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      <news:publication_date>2026-06-10T11:40:15+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Dharana Capital invests Rs 225 crore in Mygate]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Zepto targets up to $837 mn via IPO]]&gt;</news:title>
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      <news:publication_date>2026-06-10T09:10:47+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[When AI does the shopping, who sees the advertising?]]&gt;</news:title>
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      <news:publication_date>2026-06-10T09:09:29+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[FMCG finds its fast lane in quick commerce]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Cannes Voices: Leo South Asia’s Amitesh Rao on what brands still get wrong about gaming]]&gt;</news:title>
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    <loc>https://www.exchange4media.com/marketing-news/why-are-brands-mining-the-past-in-the-times-of-ai-155319.html</loc>
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      <news:publication_date>2026-06-10T08:49:11+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[Why are brands mining the past in times of AI?]]&gt;</news:title>
      <news:keywords>AI impact on advertising,Emotional Connection in Marketing,Nostalgia Marketing 2026,Consumer Behavior Trends,Y2K Fashion Resurgence,Heritage Brands Revival,Brand Concepts Limited,Juicy Couture India Launch,Digital Fatigue and Nostalgia,Cultural Recall in </news:keywords>
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      <news:publication_date>2026-06-10T08:23:33+05:30</news:publication_date>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[IIT Kanpur to share D2M Broadcasting expertise with BSNL under strategic pact]]&gt;</news:title>
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      <news:publication_date>2026-06-10T08:15:38+05:30</news:publication_date>
      <news:publication>
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        <news:language>en</news:language>
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      <news:title>&lt;![CDATA[1 Day To Go: e4m Play Streaming Media Awards - Honouring the best in content &amp; creativity]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Rajiv Bajaj to step down as Non-Executive Director of Bajaj Finserv]]&gt;</news:title>
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      <news:title>&lt;![CDATA[EY submits D2M roadmap to Prasar Bharati; DPR forwarded to MIB after revisions]]&gt;</news:title>
      <news:keywords>Direct to Mobile broadcasting India,Ernst Young D2M roadmap,Prasar Bharati D2M project,MIB D2M policy review,D2M technology trials India,Public private partnership D2M,D2M broadcasting spectrum allocation,D2M project management consultant,D2M digital cont</news:keywords>
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      <news:publication_date>2026-06-09T16:05:16+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[From impressions to impact: Experts to decode the way ahead for CTV at e4m CTV Conference]]&gt;</news:title>
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      <news:title>&lt;![CDATA[SatSure appoints Bianca Ghose as Chief Marketing &amp; Communications Officer]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Sriraman Ranganathan joins Gnani.ai as CFO]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Jayshri Goswami joins Candour Communications as Chief Growth Officer]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Z enhances technological prowess to host millions of football fans]]&gt;</news:title>
      <news:keywords>Fifa world cup,Z,technological prowess,football fans</news:keywords>
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      <news:title>&lt;![CDATA[Nora Fatehi unveils FIFA World Cup 2026 song ‘Siir Siir’, to perform at opening ceremony]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Prasoon Pandey inducted into Advertising Club Calcutta Hall of Fame]]&gt;</news:title>
      <news:keywords>Indian advertising legend,Storytelling in Advertising,Prasoon Pandey Advertising Club Calcutta,Advertising Club Calcutta Hall of Fame,Prasoon Pandey award,creative influences in advertising,Kolkata advertising event,Prasoon Pandey Cannes Lions,impact of s</news:keywords>
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      <news:publication_date>2026-06-09T13:34:43+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[AI, Scale &amp; Precision: Decoding the next phase of live CTV at e4m Connected TV Conference]]&gt;</news:title>
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