https://www.exchange4media.com/advertising-news/we-believe-the-future-lies-in-measuring-attentive-reach-rather-than-simple-reach-155923.html 2026-07-01T09:31:21+05:30 Exchange4Media en <![CDATA[‘We believe the future lies in measuring attentive reach rather than simple reach’]]> Omnicom IPG merger,attentive reach marketing,AI in media planning,marketing strategies APAC,Omnicom media agency,IPG marketing integration,client relationship management,data driven marketing insights,India marketing growth,media agency evolution https://www.exchange4media.com/news-photo/bt7AHU_AhvY.png https://www.exchange4media.com/media-print-news/indias-ad-market-is-growing-why-are-publisher-economics-still-broken-155922.html 2026-07-01T09:24:41+05:30 Exchange4Media en <![CDATA[India’s ad market is growing. Why are publisher economics still broken?]]> Newspapers,Print media,Advertising,Ad Market https://www.exchange4media.com/news-photo/155922-news.jpg https://www.exchange4media.com/marketing-news/how-brands-are-rethinking-mktg-as-metro-income-professionals-move-to-tier-ii-iii-cities-155921.html 2026-07-01T09:11:33+05:30 Exchange4Media en <![CDATA[How brands are rethinking mktg as metro-income professionals move to Tier II & III cities]]> Marketing,Metro,Tier II and III cities marketing,metro income professionals migration,premium consumer brands strategy,regional marketing adaptation,affluent consumers in India,consumer electronics demand growth,localisation in marketing,housing and banki https://www.exchange4media.com/news-photo/155921-WorkingProfessionals.jpg https://www.exchange4media.com/people-movement-news/pankaj-srivastava-steps-down-from-senior-role-at-zee-media-155918.html 2026-07-01T09:02:33+05:30 Exchange4Media en <![CDATA[Pankaj Srivastava moves on from Zee Media, likely to take up senior leadership role soon]]> Zee media,Broadcast news,quits,Pankaj Srivastava https://www.exchange4media.com/news-photo/155918-big.jpg https://www.exchange4media.com/cannes-lions-news/the-content-trap-are-brands-creating-too-much-and-saying-too-little-155920.html 2026-07-01T08:57:13+05:30 Exchange4Media en <![CDATA[The content trap: Are brands creating too much and saying too little?]]> Cannes Lions 2026 India,India advertising industry,Cannes Lions awards analysis,Content Trap in Advertising,Creative Strategy Cannes Lions,Advertising Effectiveness India,Digital Advertising Trends 2026,Brand Campaigns Impact,Fragmented Media Consumption, https://www.exchange4media.com/news-photo/155920-contentmm.jpg https://www.exchange4media.com/digital-news/the-advent-of-commerce-media-is-the-line-between-ads-and-commerce-disappearing-155919.html 2026-07-01T08:41:54+05:30 Exchange4Media en <![CDATA[The Advent of Commerce Media: Is the line between ads and commerce disappearing?]]> Media planning evolution,Commerce Media India,Digital Advertising Transformation,OTT Platforms Commerce,Quick Commerce Growth,Advertising and Transactions,Retail Media in India,Consumer Behavior Shift,Nikhil Khatri LS Digital,Bharath Ram JioHotstar https://www.exchange4media.com/news-photo/155919-commercemm.jpg https://www.exchange4media.com/people-movement-news/omd-apac-names-rochelle-chhaya-as-coo-and-pankaj-nayak-as-cmo-155917.html 2026-07-01T08:38:55+05:30 Exchange4Media en <![CDATA[OMD APAC names Rochelle Chhaya as COO and Pankaj Nayak as CMO]]> Omd,Omnicom media,Omnicom media group,People movement news,Rochelle Chhaya,Pankaj Nayak,OMD APAC,Latest News https://www.exchange4media.com/news-photo/155917-OMOmnicomMedia.jpg https://www.exchange4media.com/digital-news/is-ai-creating-more-content-but-less-connection-155916.html 2026-07-01T08:17:49+05:30 Exchange4Media en <![CDATA[Is AI creating more content but less connection?]]> Creativity,Digital landscape,media news,Shantomoy Ray,K Factor Communications,AI content,artificial intellligence,travel sites https://www.exchange4media.com/news-photo/154899-ShantomoyRay.jpg https://www.exchange4media.com/people-movement-news/shreya-dutta-joins-the-trade-desk-as-senior-director-inventory-partnerships-india-155915.html 2026-07-01T08:15:35+05:30 Exchange4Media en <![CDATA[Shreya Dutta joins The Trade Desk as Senior Director – Inventory Partnerships (India)]]> The Trade Desk leadership,Strategic Partnerships in Advertising,Shreya Dutta The Trade Desk,Inventory Partnerships India,The Trade Desk appointment,Amazon Ads leadership change,Google partnerships expert,Shreya Dutta career move,The Trade Desk new directo https://www.exchange4media.com/news-photo/155915-shreyamm.jpg https://www.exchange4media.com/people-movement-news/edwin-charles-albert-exits-airtel-digital-after-65-years-155914.html 2026-06-30T19:49:46+05:30 Exchange4Media en <![CDATA[Edwin Charles Albert exits Airtel Digital after 6.5 years]]> Airtel,Airtel digital,People movement news,Latest News,Edwin Charles Albert,Edwin Charles Albert Airtel Digital,Airtel Digital News https://www.exchange4media.com/news-photo/155914-EdwinCharlesAlbert.jpg https://www.exchange4media.com/people-movement-news/shabnam-majumdar-joins-gaana-as-director-partnerships-and-alliances-155913.html 2026-06-30T18:07:27+05:30 Exchange4Media en <![CDATA[Shabnam Majumdar joins Gaana as Director – Partnerships and Alliances]]> Gaana,Zee5,Shabnam Majumdar,Shabnam Majumdar Gaana,Gaana Partnerships Director,Gaana leadership change,Shabnam Majumdar career,revenue growth Gaana,strategic alliances Gaana,Gaana new leadership,Shabnam Majumdar joins Gaana https://www.exchange4media.com/news-photo/155913-ShabnamMajumdar.jpg https://www.exchange4media.com/people-movement-news/noel-tata-to-step-down-as-voltas-chairman-155912.html 2026-06-30T17:19:53+05:30 Exchange4Media en <![CDATA[Voltas Chairman Noel Tata announces exit at AGM]]> Tata group,Voltas,People movement news,Noel Tata,Latest News,Noel Tata retirement news,Noel news,Voltas Chairman,Voltas Board,Trent Chairman,Noel Tata Voltas Chairman,Voltas leadership change,Tata Group governance rules,Voltas AGM announcement,Tata Group https://www.exchange4media.com/news-photo/155912-NoelTata.jpg https://www.exchange4media.com/announcements-news/komerz-acquires-uk-based-haircare-brand-noughty-155911.html 2026-06-30T16:21:02+05:30 Exchange4Media en <![CDATA[Komerz acquires UK-based haircare brand NOUGHTY]]> Acquisition,Komerz,UK based haircare brand,NOUGHTY https://www.exchange4media.com/news-photo/155911-big2.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/vashi-integrated-solutions-appoints-pitchfork-partners-as-communications-partner-155910.html 2026-06-30T15:23:56+05:30 Exchange4Media en <![CDATA[Vashi Integrated Solutions appoints Pitchfork Partners as communications partner]]> Pitchfork partners,communications partner,Vashi Integrated Solutions https://www.exchange4media.com/news-photo/155910-big1.jpg https://www.exchange4media.com/people-movement-news/neuralgarage-appoints-ashutosh-srivastava-to-advisory-board-155909.html 2026-06-30T15:18:49+05:30 Exchange4Media en <![CDATA[NeuralGarage appoints Ashutosh Srivastava to Advisory Board]]> Advisory board,Ashutosh srivastava,Mandar natekar,People movement news,NeuralGarage,Latest News,Veros Ventures,NeuralGarage Advisory Board,Ashutosh Srivastava appointment,AI product development,NeuralGarage leadership,Mandar Natekar announcement,technolog https://www.exchange4media.com/news-photo/155909-AshutoshSrivastava.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/corporate-communications-has-a-new-job-making-trust-visible-danielle-gracias-155823.html 2026-06-30T15:05:30+05:30 Exchange4Media en <![CDATA[Corporate communications has a new job, making trust visible: Danielle Gracias]]> Corporate communication,Corporate reputation management,Ageas Federal Life Insurance leadership,Danielle Gracias Ageas Federal Life Insurance,Corporate Communications Trust,Insurance Industry Transparency,Building Customer Confidence Insurance,Trust in Li https://www.exchange4media.com/news-photo/BrhGgrs-26k.png https://www.exchange4media.com/people-movement-news/hul-names-koteshwar-ln-as-oziva-ceo-155908.html 2026-06-30T14:42:01+05:30 Exchange4Media en <![CDATA[HUL names Koteshwar LN as Oziva CEO]]> Hul,FMCG industry leadership,Koteshwar LN,Oziva CEO,Koteshwar LN Oziva CEO,Hindustan Unilever leadership change,Oziva new CEO appointment,HUL wellness portfolio,Koteshwar LN HUL,Oziva brand growth strategy,HUL hydration brand Liquid I V,Koteshwar LN exper https://www.exchange4media.com/news-photo/155908-main6.jpg https://www.exchange4media.com/people-movement-news/cheq-elevates-bipin-toro-and-vished-banger-as-co-founders-155907.html 2026-06-30T14:37:41+05:30 Exchange4Media en <![CDATA[CheQ elevates Bipin Toro and Vished Banger as Co-Founders]]> CheQ,Bipin Toro,Vished Banger,CheQ Co Founders,Bipin Toro CheQ,Vished Banger CheQ,CheQ leadership change,CheQ credit management,Bipin Toro CTO CheQ,Vished Banger CBO CheQ,CheQ technology innovation,CheQ business strategy,CheQ growth and expansion,CheQ new https://www.exchange4media.com/news-photo/155907-main5.jpg https://www.exchange4media.com/people-movement-news/axis-bank-cfo-puneet-sharma-to-exit-in-august-155906.html 2026-06-30T14:35:48+05:30 Exchange4Media en <![CDATA[Axis Bank CFO Puneet Sharma to exit in August]]> Cfo,Axis bank,People movement news,resignation,Chief Financial Officer,Latest News,Banking Industry,Axis Bank Board,Puneet Sharma Axis Bank,Axis Bank CFO resignation,Axis Bank leadership change,Axis Bank financial news,Puneet Sharma career move,Axis Bank https://www.exchange4media.com/news-photo/155906-PuneetSharmaAxisBank.jpg https://www.exchange4media.com/people-movement-news/fortune-brands-innovations-appoints-jesse-singh-as-chief-executive-officer-155905.html 2026-06-30T14:00:26+05:30 Exchange4Media en <![CDATA[Fortune Brands Innovations appoints Jesse Singh as Chief Executive Officer]]> Jesse Singh Fortune Brands,Fortune Brands Innovations CEO,Fortune Brands leadership change,Jesse Singh appointment,Fortune Brands news,David Barry COO Fortune Brands,Ashley George CFO Fortune Brands,Fortune Brands executive leadership,building products in https://www.exchange4media.com/news-photo/155905-futuremm.jpg https://www.exchange4media.com/announcements-news/nisaba-godrej-anand-piramal-back-the-func-lab-in-15m-seed-round-155904.html 2026-06-30T13:44:56+05:30 Exchange4Media en <![CDATA[Nisaba Godrej, Anand Piramal back The Func. Lab in $1.5M Seed Round]]> Anand piramal,Nisaba Godrej,nutrition brand,The Func Lab,1 5M Seed Round https://www.exchange4media.com/news-photo/155904-main3.jpg https://www.exchange4media.com/people-movement-news/harsh-deep-chhabra-concludes-term-at-godrej-consumer-products-155903.html 2026-06-30T13:44:10+05:30 Exchange4Media en <![CDATA[Harsh Deep Chhabra concludes term at Godrej Consumer Products]]> Godrej Consumer Products news,Harsh Deep Chhabra Godrej Consumer Products,Godrej Consumer Products leadership change,Sony Pictures new Head of Strategy,FMCG media leadership,Godrej Consumer Products media function,Harsh Deep Chhabra media achievements,Glo https://www.exchange4media.com/news-photo/155903-harsh.jpg https://www.exchange4media.com/media-tv-news/invesco-returns-to-zee-as-government-clears-rs-418-crore-fdi-155902.html 2026-06-30T13:32:50+05:30 Exchange4Media en <![CDATA[Invesco returns to Zee as government clears Rs 418 crore FDI]]> Government,Zee,Broadcast news,media news,Invesco,Rs 418 crore FDI https://www.exchange4media.com/news-photo/154991-zee.jpg https://www.exchange4media.com/media-print-news/bw-businessworlds-latest-issue-examines-the-trust-test-facing-hdfc-bank-155901.html 2026-06-30T13:04:10+05:30 Exchange4Media en <![CDATA[BW Businessworld's latest issue examines the trust test facing HDFC Bank]]> Bw businessworld,Hdfc bank,Magazine,Print media,latest issue https://www.exchange4media.com/news-photo/155901-main1.jpg https://www.exchange4media.com/media-others-news/liqvd-digital-india-files-drhp-for-rs-37-crore-ipo-155900.html 2026-06-30T13:03:22+05:30 Exchange4Media en <![CDATA[Liqvd Digital India files DRHP for Rs 37 crore IPO]]> Liqvd Digital India IPO,Liqvd Digital India DRHP,SME IPO India,Arnab Mitra Liqvd Digital,Creative Agency IPO,Liqvd Digital equity shares,VCP Hub establishment,Liqvd Digital growth strategy,Initial Public Offering India,Digital marketing innovation https://www.exchange4media.com/news-photo/155900-la.jpg https://www.exchange4media.com/people-movement-news/redcliffe-labs-names-kshitiz-singh-as-chief-business-officer-155899.html 2026-06-30T12:54:22+05:30 Exchange4Media en <![CDATA[Redcliffe Labs names Kshitiz Singh as Chief Business Officer]]> Kshitiz Singh Redcliffe Labs,Redcliffe Labs Chief Business Officer,Redcliffe Labs leadership change,diagnostics industry news,healthcare leadership appointment,Kshitiz Singh healthcare experience,Redcliffe Labs growth strategy,diagnostics sector partnersh https://www.exchange4media.com/news-photo/155899-redmmm.jpg https://www.exchange4media.com/people-movement-news/baldev-prakash-assumes-charge-as-managing-director-ceo-of-sbicap-securities-155898.html 2026-06-30T12:25:17+05:30 Exchange4Media en <![CDATA[Baldev Prakash assumes charge as Managing Director & CEO of SBICAP Securities]]> SBICAP Securities,Managing Director CEO,financial services leadership,Baldev Prakash,SBICAP Securities leadership change,SBICAP Securities Managing Director,Baldev Prakash SBICAP Securities,State Bank of India executive appointment,SBICAP Securities growt https://www.exchange4media.com/news-photo/155898-main.jpg https://www.exchange4media.com/marketing-news/the-metric-that-arrived-too-late-155897.html 2026-06-30T12:17:20+05:30 Exchange4Media en <![CDATA[The metric that arrived too late]]> Digital advertising trends,advertising industry insights,Advertising Effectiveness,Attention Metrics Advertising,Media Accountability,Incrementality Testing,Premjeet Sodhi WPP Media,Media to Sales Response Modelling,Attention Measurement Challenges,Client https://www.exchange4media.com/news-photo/155897-prem.jpg https://www.exchange4media.com/people-movement-news/e4m-news-confirmed-gaurav-dewani-to-move-on-from-times-network-to-turn-entrepreneur-155896.html 2026-06-30T12:08:57+05:30 Exchange4Media en <![CDATA[e4m News Confirmed: Gaurav Dewani to move on from Times Network, to turn entrepreneur]]> Times network, ,Gaurav Dewani,NDTV Revenue Head,Gaurav Dewani Times Network,Gaurav news,Times Network news,Times Network executive resignation,Gaurav Dewani entrepreneurship,media industry leadership change,Gaurav Dewani career move,entrepreneurship in me https://www.exchange4media.com/news-photo/155896-dewanimm.jpg https://www.exchange4media.com/media-tv-news/comcast-to-be-split-nbcuniversal-and-sky-to-be-separate-public-companies-155895.html 2026-06-30T11:56:01+05:30 Exchange4Media en <![CDATA[Comcast to be split; NBCUniversal and Sky to be separate public companies]]> Comcast NBCUniversal separation,NBCUniversal Sky spin off,Comcast leadership changes,Michael Angelakis Comcast CEO,Brian L Roberts Comcast,Mike Cavanagh NBCUniversal CEO,Comcast public companies news,NBCUniversal Sky independent companies,Comcast strategi https://www.exchange4media.com/news-photo/155895-comcast.jpg https://www.exchange4media.com/advertising-news/ibm-picks-omnicom-media-as-global-media-agency-of-record-155894.html 2026-06-30T11:32:52+05:30 Exchange4Media en <![CDATA[IBM picks Omnicom Media as global media agency of record]]> Omnicom Media leadership,IBM global media agency,Omnicom Media appointment,IBM media planning,Omnicom Media global record,IBM marketing strategy,IBM media buying responsibilities,Omnicom Media client success,IBM and Omnicom Media partnership,IBM innovativ https://www.exchange4media.com/news-photo/155792-big6.jpg https://www.exchange4media.com/industry-briefing-news/manish-dhanwani-moves-on-from-aha-155893.html 2026-06-30T11:08:22+05:30 Exchange4Media en <![CDATA[Manish Dhanwani moves on from Aha]]> digital media leadership,Manish Dhanwani Aha,Aha Senior Advisor,OTT Growth Expert,Aha leadership change,Manish Dhanwani departure,Aha monetization strategies,Senior leadership opportunities in OTT,Digital business transformation expert,Media and consumer https://www.exchange4media.com/news-photo/155893-manishblack.jpg https://www.exchange4media.com/marketing-news/bigtrunk-communications-wins-integrated-media-mandate-for-wonder-cement-155892.html 2026-06-30T10:51:51+05:30 Exchange4Media en <![CDATA[BigTrunk Communications wins integrated media mandate for Wonder Cement]]> Wonder cement,BigTrunk Communications https://www.exchange4media.com/news-photo/155892-big2.jpg https://www.exchange4media.com/people-movement-news/ndtv-appoints-shresht-kapur-as-regional-head-north-brand-studio-155891.html 2026-06-30T10:32:29+05:30 Exchange4Media en <![CDATA[NDTV appoints Shresht Kapur as Regional Head – North, Brand Studio]]> Ndtv, ,TV9 Network,Brand Studio,NDTV Brand Studio leadership,Shresht Kapur,Shresht Kapur NDTV,Regional Head North NDTV,NDTV marketing solutions,TV9 Network content revenue,Branded content partnerships,Integrated marketing NDTV,Shresht Kapur appointment,ND https://www.exchange4media.com/news-photo/155891-big1.jpg https://www.exchange4media.com/digital-news/whatsapp-rolls-out-usernames-letting-users-connect-without-sharing-phone-numbers-155890.html 2026-06-30T09:26:48+05:30 Exchange4Media en <![CDATA[WhatsApp rolls out usernames, letting users connect without sharing phone numbers]]> Kunal Shah WhatsApp leadership,WhatsApp usernames feature,WhatsApp privacy update,Meta messaging platform news,connect without phone numbers,WhatsApp user privacy,WhatsApp account security,Meta owned messaging updates,WhatsApp username rollout 2023,WhatsA https://www.exchange4media.com/news-photo/155890-logomm.jpg https://www.exchange4media.com/announcements-news/mib-sets-up-prasoon-joshi-led-panel-to-chart-roadmap-for-film-industrys-growth-155889.html 2026-06-30T09:23:43+05:30 Exchange4Media en <![CDATA[MIB sets up Prasoon Joshi-led panel to chart roadmap for film industry’s growth]]> Mib,Cinema,Prasoon joshi,Film industry,media news https://www.exchange4media.com/news-photo/155889-prasoon.jpg https://www.exchange4media.com/advertising-news/language-models-place-little-weight-on-brand-owned-content-stuart-bowden-wpp-155886.html 2026-06-30T09:21:47+05:30 Exchange4Media en <![CDATA[Language models place little weight on brand-owned content: Stuart Bowden, WPP]]> WPP influencer marketing strategy,Stuart Bowden WPP insights,influencer marketing trends 2023,paid media vs influencer marketing,community engagement in marketing,AI driven brand discovery,WPP marketing effectiveness,influencer investment growth,future of https://www.exchange4media.com/news-photo/155886-bowdenamm.jpg https://www.exchange4media.com/influence-zone-news/how-brands-are-rethinking-creator-discovery-155887.html 2026-06-30T09:17:48+05:30 Exchange4Media en <![CDATA[How brands are rethinking creator discovery]]> Marketing,Social media marketing,Brands,Influencer marketing,Influencers,Brand Partnerships,Gen Z,creators,creator economy,brand collaborations,Collabs,Influencer Trends,Flipkart Glam Up Fest,Creators Collaboration https://www.exchange4media.com/news-photo/155887-InfluencersxCreators.jpg https://www.exchange4media.com/digital-news/when-did-crm-quietly-become-marketing-155888.html 2026-06-30T09:17:44+05:30 Exchange4Media en <![CDATA[When did CRM quietly become marketing?]]> Marketing,Digital,Advertising,customer retention,retail media https://www.exchange4media.com/news-photo/155888-big6.jpg https://www.exchange4media.com/media-tv-news/inside-waves-digital-pivot-towards-a-creator-platform-155885.html 2026-06-30T08:39:54+05:30 Exchange4Media en <![CDATA[Inside WAVES' digital pivot towards a creator platform]]> India s creator economy,WAVES digital platform,Prasar Bharati creator economy,WAVES monetization model,digital content marketplace,creator led programming,OTT service WAVES,rights governance in media,WAVES content sourcing framework,Prasar Bharati digital https://www.exchange4media.com/news-photo/155885-wavesmm.jpg