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      <news:title>&lt;![CDATA[Anuj Mittal joins InterGlobe Enterprises as Group CFO]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Jayavani Sarkar takes on Head of Digital Marketing - GCC role at Aon]]&gt;</news:title>
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      <news:title>&lt;![CDATA[ITW Universe elevates Aniket Biju Kattikulam to GM - Sports Sponsorship &amp; Sales]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Vikram Dhaliwal named Global Head of Strategy &amp; Commercial Excellence–Consumer at Signify]]&gt;</news:title>
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      <news:title>&lt;![CDATA[General Motors’ Patrick Finnegan named Chevrolet’s Global Marketing Director]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Rachana Khanzode promoted to Director – Marketing &amp; Communications at Maximus India]]&gt;</news:title>
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      <news:title>&lt;![CDATA[AI can make 100 versions of an ad. Who checks version 63?]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Elon Musk vows affordable Starlink India pricing as Reliance Jio readies record IPO]]&gt;</news:title>
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      <news:title>&lt;![CDATA[The Great Puja Shopping Rush: Eastern India's markets get ready for the festive season]]&gt;</news:title>
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      <news:title>&lt;![CDATA[A creator’s fee vs a brand’s reach: The gap in influencer economics]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Market turbulence puts festive ad spends to the test]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Media Planning: Is reach enough, or should brands focus on OTS?]]&gt;</news:title>
      <news:keywords>Media planners,Media planning,Ganapathy Viswanathan,Consumer Behavior Insights,Media Planning Strategies,Advertising Reach vs OTS,Brand Engagement Techniques,Digital Media Planning,Marketing Performance Measurement,Effective Advertising Campaigns,OTS Impo</news:keywords>
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      <news:title>&lt;![CDATA[MIB draws regulatory line between OTT and TV broadcasting in AIDCF-Waves dispute]]&gt;</news:title>
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      <news:publication_date>2026-10-11T18:25:53+05:30</news:publication_date>
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      <news:title>&lt;![CDATA[Amitabh Bachchan Turns 84: Still going strong]]&gt;</news:title>
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