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      <news:title>&lt;![CDATA[Acharya Somavati appointed as Global Head of Communication at Akshar Yoga Kendraa]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Shouvik Roy appointed CEO of Grey 82.5]]&gt;</news:title>
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      <news:title>&lt;![CDATA[ED searches Mudrex, Saber.money over alleged unauthorised cross-border crypto transfers]]&gt;</news:title>
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      <news:title>&lt;![CDATA[WPP India bounces back to 2.9% growth in Q3 as creative stays the group's soft spot]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Inkle acquires Finally’s bookkeeping division]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Ace Blend raises $9.91 million in funding led by 3one4 Capital]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Dentsu India and IWMBuzz Media launch third edition of India Gaming Report]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Vikram Sheth joins Mobavenue AI Tech as Chief of Corporate Development, Investor Relations]]&gt;</news:title>
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    <loc>https://www.exchange4media.com/marketing-news/why-the-real-battle-for-customer-loyalty-begins-after-the-festive-shopping-ends-159629.html</loc>
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      <news:title>&lt;![CDATA[Why the Real Battle for Customer Loyalty Begins After the Festive Shopping Ends]]&gt;</news:title>
      <news:keywords>Brand marketing,Consumer behaviour,Voltas,Polycab,Customer experience,Festive shopping,festive marketing,Brand trust,Brand loyalty,Consumer Behavior Trends,Customer Loyalty Strategies,Liebherr India,FIKN,Festive Shopping Insights</news:keywords>
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      <news:title>&lt;![CDATA[Sudhir Sitapati joins Meesho Board as Independent Director]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Renaissa Ghosh Papnai takes charge as India Marketing &amp; Communications Head at Hitachi Digital]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Rahmi Kasri joins Nutrition International as Manager, Advocacy &amp; Communications]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Logitech appoints Manikandan Unnikrishnan as India Head, Logitech for Business]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Trehan Group joins Vikas Verma as CBO]]&gt;</news:title>
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      <news:title>&lt;![CDATA[AAAI launches INDIE Council for independent agencies, Tanya Goyal to head]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Pranav Kapur elevated to Senior Vice President at McCann India]]&gt;</news:title>
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      <news:title>&lt;![CDATA[IndiaWatchesTV: Performance media harvests demand. Linear Television creates it]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Paper Boat maker Hector Beverages appoints Sharath Kumar as AVP Marketing – Platform Head]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Vinita Sobarad elevated to Retail Channel Head - Rare Rabbit EBO at The House of Rare]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Navendu Srivastava joins JSW Paints as Marketing Manager]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Abhishek Bhattacharya elevated to Head of Strategy at Molins]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Veteran journalist Raju Santhanam to deliver first Prof. Vepa Rao Memorial Lecture]]&gt;</news:title>
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      <news:title>&lt;![CDATA[Google made $82 billion from ads. Why wasn't that enough?]]&gt;</news:title>
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