https://www.exchange4media.com/industry-briefing-news/the-hindu-launches-season-4-of-made-of-chennai-chennai-is-chennaiing-157276.html 2026-08-13T11:49:48+05:30 Exchange4Media en <![CDATA[The Hindu launches Season 4 of Made of Chennai: Chennai is Chennaiing]]> Made of Chennai 2023,The Hindu Chennai campaign,Chennai cultural celebration,Chennai community events,Sundar Kondur The Hindu,Chennai heritage festival,Chennai food and music festival,Chennai photo exhibition,Chennai trivia quiz,Chennai running events https://www.exchange4media.com/news-photo/157276-ashamm.jpg https://www.exchange4media.com/marketing-news/jaikishin-chhaproo-ideas-that-endure-impact-that-multiplies-157275.html 2026-08-13T11:39:35+05:30 Exchange4Media en <![CDATA[Jaikishin Chhaproo: Ideas that endure, impact that multiplies]]> Itc,Jaikishin chhaproo https://www.exchange4media.com/news-photo/157275-main1.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/burson-acquires-cognitive-ai-company-limbik-157274.html 2026-08-13T11:00:15+05:30 Exchange4Media en <![CDATA[Burson acquires cognitive AI company Limbik]]> Burson,Limbik https://www.exchange4media.com/news-photo/157274-big.jpg https://www.exchange4media.com/marketing-news/how-a-brands-intention-can-decide-its-relevance-among-youth-157273.html 2026-08-13T10:11:21+05:30 Exchange4Media en <![CDATA[How a brand’s intention can decide its relevance among youth]]> Authenticity in Advertising,Youth Marketing Trends,Cultural Relevance in Branding,Community Engagement Strategies,Brand Youth Connection,Diverse Indian Youth Culture,Participatory Branding,Emerging Artists and Brands,Youth Audience Insights https://www.exchange4media.com/news-photo/157273-priymm.jpg https://www.exchange4media.com/marketing-news/from-online-sports-communities-to-shaping-indias-future-the-power-of-its-youth-157272.html 2026-08-13T09:48:41+05:30 Exchange4Media en <![CDATA[From online sports communities to shaping India’s future: The power of its youth]]> India youth sports transformation,social media sports influence,niche sports in India,calisthenics growth India,youth engagement in sports,sports economy India,content creators in sports,Prableen Kaur Gill calisthenics,digital sports communities India,fut https://www.exchange4media.com/news-photo/157272-prab.jpg https://www.exchange4media.com/digital-news/whats-an-ad-impression-worth-in-an-ai-conversation-157270.html 2026-08-13T08:59:51+05:30 Exchange4Media en <![CDATA[What’s an ad impression worth in an AI conversation?]]> AI advertising value,ad impressions in AI,conversational AI marketing,advertising intent analysis,decision making in advertising,Nikhil Kumar Affle insights,Subhash Pais SutrAi,Taranjeet Singh advertising,DriveX marketing strategies,AI conversation advert https://www.exchange4media.com/news-photo/157270-AImm.jpg https://www.exchange4media.com/digital-news/mib-mulls-fresh-accessibility-norms-for-tv-channels-may-ease-compliance-timelines-157269.html 2026-08-13T08:59:24+05:30 Exchange4Media en <![CDATA[MIB mulls fresh accessibility norms for TV channels, may ease compliance timelines]]> Ott,television industry regulations,Ministry of Information and Broadcasting news,MIB accessibility guidelines,TV channels compliance norms,broadcast accessibility standards,accessibility for persons with disabilities,television broadcasters compliance,DP https://www.exchange4media.com/news-photo/157269-MIBmullsfreshaccessibilitynormsOTT.jpg https://www.exchange4media.com/marketing-news/camera-first-product-design-how-social-shareability-is-shaping-innovation-157268.html 2026-08-13T08:55:08+05:30 Exchange4Media en <![CDATA[Camera-first product design: How social shareability is shaping packaging innovation]]> Marketing,product designing,innovative packaging https://www.exchange4media.com/news-photo/157268-big17.jpg https://www.exchange4media.com/advertising-news/when-piyush-pandey-became-the-story-of-an-annual-report-157267.html 2026-08-13T08:41:10+05:30 Exchange4Media en <![CDATA[When Piyush Pandey became the story of an annual report]]> Fevikwik,Piyush pandey,Corporate storytelling,Piyush Pandey tribute,Indian advertising history,Pidilite Industries Annual Report,Fevicol brand legacy,Pidilite creative campaigns,Piyush Pandey advertising impact,annual report innovation,Pidilite brand heri https://www.exchange4media.com/news-photo/157267-PidilitexPiyushPandey.jpg https://www.exchange4media.com/media-print-news/print-publishers-hesitate-to-implement-ins-recommended-15-ad-surcharge-157266.html 2026-08-13T08:33:53+05:30 Exchange4Media en <![CDATA[Print publishers hesitant to implement INS-recommended 15% ad surcharge]]> English dailies,Hindi dailies,Indian newspaper society,Ins,Magazines,Newspapers,Print media,Regional dailies,Advertising https://www.exchange4media.com/news-photo/157266-print.jpg https://www.exchange4media.com/marketing-news/brands-go-analog-as-ai-flattens-creativity-into-sameness-157265.html 2026-08-13T08:29:11+05:30 Exchange4Media en <![CDATA[Brands go analog as AI flattens creativity into sameness]]> Marketing,Agencies,Ai,Branding,Brands,Consumer behaviour,Consumer experience,Consumers,Digital,Advertising,Consumer Engagement Techniques,Emotional Branding,Sensory Branding,AI Impact on Branding,Rare Beauty Marketing Strategy,The Body Shop Sensory Experi https://www.exchange4media.com/news-photo/157265-AIvsHuman.jpg https://www.exchange4media.com/media-others-news/ex-disney-ceo-bob-iger-set-to-buy-la-lakers-for-125-billion-157264.html 2026-08-13T08:24:42+05:30 Exchange4Media en <![CDATA[Ex-Disney CEO Bob Iger set to buy LA Lakers for $12.5 billion]]> Bob Iger LA Lakers acquisition,Joshua Kushner NBA franchise purchase,LA Lakers 12 5 billion deal,NBA ownership changes,Disney CEO sports investment,Iger Kushner Lakers deal,Los Angeles Lakers news,NBA franchise valuation,Iger s sports business ventures https://www.exchange4media.com/news-photo/157264-igermm.jpg https://www.exchange4media.com/people-movement-news/chandrahas-shetty-moves-on-from-magnite-157263.html 2026-08-13T08:06:40+05:30 Exchange4Media en <![CDATA[Chandrahas Shetty moves on from Magnite]]> Digital Advertising Expert,Chandrahas Shetty Magnite,Magnite India leadership change,Head of Demand Magnite,Magnite India news,Chandrahas Shetty departure,advertising platform leadership,Magnite team updates,digital marketing professionals,MediaMath exper https://www.exchange4media.com/news-photo/157263-shettymain.jpg https://www.exchange4media.com/announcements-news/r-k-swamys-consolidated-revenue-up-by-7-in-q1-fy27-157262.html 2026-08-12T18:51:22+05:30 Exchange4Media en <![CDATA[R K Swamy’s consolidated revenue up by 7% in Q1 FY27]]> Consolidated revenue,R k swamy,Q1 FY27 https://www.exchange4media.com/news-photo/157262-154776-rkswamy.jpg https://www.exchange4media.com/people-movement-news/vinay-pillai-named-ceo-of-pocket-aces-157261.html 2026-08-12T18:49:03+05:30 Exchange4Media en <![CDATA[Vinay Pillai named CEO of Pocket Aces]]> Ceo,Vinay pillai,Pocket aces,Saregama India Limited,Vinay news,Saregama India leadership change,Pocket Aces CEO appointment,Vinay Pillai Pocket Aces,Aditi Shrivastava Pocket Aces,digital entertainment industry,Pocket Aces news,Vinay Pillai leadership,Sare https://www.exchange4media.com/news-photo/157261-NewProject-2026-08-12T184805.170.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/prasidha-menon-joins-apple-to-lead-product-communications-for-india-157260.html 2026-08-12T18:46:29+05:30 Exchange4Media en <![CDATA[Prasidha Menon joins Apple to lead Product Communications for India]]> Prasidha Menon Apple India,Apple India Product Communications,Apple leadership announcement,Airbnb communications expert,Apple India news,Product communications leadership,Prasidha Menon joins Apple,Apple India market strategy,Apple brand engagement in In https://www.exchange4media.com/news-photo/157260-153266514805611.jpg https://www.exchange4media.com/announcements-news/tata-motors-cv-q1fy27-revenue-up-19-157259.html 2026-08-12T18:10:18+05:30 Exchange4Media en <![CDATA[Tata Motors CV Q1FY27 revenue up 19%]]> Tata motors, ,Q1FY27,commercial vehicle https://www.exchange4media.com/news-photo/157259-tata.jpg https://www.exchange4media.com/marketing-news/the-popcorn-war-when-caramel-salted-packaging-became-the-brand-157258.html 2026-08-12T17:31:13+05:30 Exchange4Media en <![CDATA[The Popcorn War: When caramel, salted & packaging became the brand]]> Marketing,Branding,Popcorn,Advertising,caramel,salted https://www.exchange4media.com/news-photo/157258-gargi.jpg https://www.exchange4media.com/people-movement-news/vikas-gupta-to-join-himalaya-as-india-ceo-moves-from-vlcc-157257.html 2026-08-12T17:16:49+05:30 Exchange4Media en <![CDATA[Vikas Gupta to join Himalaya as India CEO]]> Himalaya,Himalaya herbal healthcare,Vikas gupta,Vlcc,India CEO,Vikas news,Vikas Gupta Himalaya CEO,Himalaya Wellness Company leadership,VLCC to Himalaya transition,FMCG industry executive,Vikas Gupta appointment news,Himalaya India operations,Himalaya per https://www.exchange4media.com/news-photo/157257-NewProject-2026-08-12T170644.023.jpg https://www.exchange4media.com/media-print-news/newslaundry-controversy-can-the-media-watchdog-meet-its-own-standards-157256.html 2026-08-12T16:38:09+05:30 Exchange4Media en <![CDATA[Newslaundry controversy: Can the media watchdog meet its own standards?]]> Journalism,Media watchdog,media news,Newslaundry controversy https://www.exchange4media.com/news-photo/157256-newslaundry.jpg https://www.exchange4media.com/advertising-news/wpp-shares-rally-on-turnaround-optimism-despite-weak-h1-numbers-157255.html 2026-08-12T16:36:44+05:30 Exchange4Media en <![CDATA[WPP shares rally on turnaround optimism despite weak H1 numbers]]> Wpp,Advertising,Cindy Rose,Cindy Rose WPP,WPP leadership changes,Advertising industry news,WPP Shares,WPP Cindy Rose,WPP stock surge,WPP turnaround strategy,WPP financial performance,WPP Q2 results,WPP Creative integration,WPP new business wins,WPP share https://www.exchange4media.com/news-photo/157255-157048-WPP.jpg https://www.exchange4media.com/people-movement-news/ravi-mayank-quits-zee-entertainment-after-over-two-decades-157254.html 2026-08-12T16:29:20+05:30 Exchange4Media en <![CDATA[Ravi Mayank quits Zee Entertainment after over two decades]]> Zee,Zee entertainment enterprises limited,Zeel,People movement news,Latest News,Zee Entertainment news,Ravi news,Zee Entertainment leadership change,Zee Entertainment executive departure,Ravi Mayank,Ravi Mayank Zee Entertainment,Karnataka Tamil Cluster he https://www.exchange4media.com/news-photo/157254-RaviMayank.jpg https://www.exchange4media.com/media-tv-news/sat-questions-sebi-over-two-month-market-ban-on-zee-entertainment-reserves-order-157253.html 2026-08-12T16:27:44+05:30 Exchange4Media en <![CDATA[SAT questions SEBI over two-month market ban on Zee Entertainment, reserves order]]> Punit goenka,Sebi,Subhash chandra,SAT,market ban on Zee Entertainment https://www.exchange4media.com/news-photo/156878-zee.jpg https://www.exchange4media.com/people-movement-news/aditya-chitta-joins-phonepe-ads-as-head-of-large-strategic-accounts-157252.html 2026-08-12T16:24:50+05:30 Exchange4Media en <![CDATA[Aditya Chitta joins PhonePe Ads as Head of Large & Strategic Accounts]]> Flipkart,PhonePe Ads,Aditya news,Aditya Chitta,Aditya Chitta PhonePe Ads,PhonePe Ads leadership,Flipkart to PhonePe Ads,PhonePe Ads Head of Large Accounts,e commerce advertising leadership,Aditya Chitta new role,PhonePe Ads strategic accounts,Flipkart Ads https://www.exchange4media.com/news-photo/157252-AdityaChitta.jpg https://www.exchange4media.com/digital-news/how-ai-is-reshaping-the-career-of-young-marketers-157251.html 2026-08-12T16:16:50+05:30 Exchange4Media en <![CDATA[How AI is reshaping the career of young marketers]]> Marketing,Ai,Digital, ,International Youth Day,Yasin Hamidani,Media Care Brand Solutions,young workers https://www.exchange4media.com/news-photo/156761-AImm.jpg https://www.exchange4media.com/people-movement-news/neha-sharma-katyal-named-head-of-growth-india-at-glu-157250.html 2026-08-12T15:34:47+05:30 Exchange4Media en <![CDATA[Neha Sharma Katyal named Head of Growth – India at Glu]]> Neha news,Neha Sharma Katyal Glu,Glu India Head of Growth,AI commerce leadership,Glu market expansion,Rahul Pandey Glu,Glu strategic partnerships,Neha Sharma Katyal appointment,AI driven commerce growth,Glu India leadership change,Neha Sharma Katyal digit https://www.exchange4media.com/news-photo/157250-NehaSharmaKatyal.jpg https://www.exchange4media.com/marketing-news/young-connected-and-influential-meet-indias-new-consumer-157249.html 2026-08-12T15:30:57+05:30 Exchange4Media en <![CDATA[Young, connected and influential: Meet India’s new consumer]]> Marketing,Brands,Advertising,youth day https://www.exchange4media.com/news-photo/157249-big16.jpg https://www.exchange4media.com/people-movement-news/rajiv-singh-joins-itc-hotels-as-head-food-beverages-marketing-157248.html 2026-08-12T15:27:13+05:30 Exchange4Media en <![CDATA[Rajiv Singh joins ITC Hotels as Head - Food & Beverages Marketing]]> Itc,Rajiv singh,People movement news,Haldirams,ITC Hotels,Latest News,Haldiram Snacks Food,Rajiv news,FMCG marketing expert,Rajiv Singh ITC Hotels,ITC Hotels Food Beverages Marketing,ITC Hotels leadership change,Haldiram Snacks Food marketing,Food and Bev https://www.exchange4media.com/news-photo/157248-RajivSingh.jpg https://www.exchange4media.com/marketing-news/without-a-ratings-currency-indias-tv-industry-heads-into-its-biggest-season-blind-157247.html 2026-08-12T13:50:00+05:30 Exchange4Media en <![CDATA[Without a ratings currency, India's TV industry heads into its biggest season blind]]> Television Ratings Policy 2026,broadcast audience measurement,India TV industry ratings,television advertising season 2023,BARC ratings blackout,India festive advertising impact,advertising budget shift to digital,TV industry leadership changes,festive se https://www.exchange4media.com/news-photo/157247-tv.jpg https://www.exchange4media.com/people-movement-news/aditi-nagar-joins-news24-as-executive-editor-political-to-anchor-prime-time-show-157246.html 2026-08-12T13:33:12+05:30 Exchange4Media en <![CDATA[Aditi Nagar joins News24 as Executive Editor (Political), to anchor Prime-Time Show]]> News24 leadership change,Aditi Nagar News24,News24 Executive Editor,Political Journalism News24,Sabse Bada Sawal anchor,Aditi Nagar political editor,Bharat24 political editor,First India News editor,News24 prime time debate show,Aditi Nagar joins News24 https://www.exchange4media.com/news-photo/157246-aditimain.jpg https://www.exchange4media.com/industry-briefing-news/youtube-sets-10-million-shorts-views-for-monetisation-from-2027-157245.html 2026-08-12T13:32:27+05:30 Exchange4Media en <![CDATA[YouTube tightens monetisation rules, Shorts creators now need 10 mn views every 90 days]]> Influencers,Youtube,YouTube Shorts,Shorts,creators,Shorts Creators,YouTube Shorts monetization,YouTube Partner Program changes,YouTube new monetization strategies,YouTube Premium Lite expansion,YouTube revenue sharing update,YouTube creator requirements 2 https://www.exchange4media.com/news-photo/157245-YouTubeShorts.jpg https://www.exchange4media.com/marketing-news/ai-can-scale-execution-but-human-judgment-will-remain-indispensable-say-marketers-157242.html 2026-08-12T13:05:28+05:30 Exchange4Media en <![CDATA[AI can scale execution, but human judgment will remain indispensable, say marketers]]> AI in advertising,Digital Marketing Trends,Consumer Engagement Techniques,personalization in marketing,Human Judgment in Marketing,Contextual Advertising Strategies,Skylight MediaKart Roundtable,Reckitt Digital Strategy,Bharti Airtel Marketing Innovation, https://www.exchange4media.com/news-photo/157242-mediakartmm.jpg https://www.exchange4media.com/marketing-news/ima-south-2026-celebrating-ideas-marketing-innovation-and-impact-on-september-3-157243.html 2026-08-12T12:58:13+05:30 Exchange4Media en <![CDATA[IMA South 2026: Celebrating ideas, marketing innovation and impact on September 3]]> Murugavel janakiraman,IMA South,IMA South 2026 https://www.exchange4media.com/news-photo/157243-WhatsAppImage2026-08-12at12.48.25PM.jpeg https://www.exchange4media.com/media-others-news/no-job-security-regularisation-plan-for-prasar-bharati-casual-assignees-mib-157241.html 2026-08-12T12:47:13+05:30 Exchange4Media en <![CDATA[No job security, regularisation plan for Prasar Bharati casual assignees: MIB]]> Mib,Ministry of information and broadcasting,Prasar bharati,MIB parliamentary response,Prasar Bharati casual workers,MIB job security,casual assignees AIR,Prasar Bharati employment policy,casual employment issues,government response to casual workers,AIR https://www.exchange4media.com/news-photo/157241-MIB.jpg https://www.exchange4media.com/industry-briefing-news/mib-60253-enrol-for-national-ai-skilling-initiative-phase-i-552-complete-all-4-modules-157240.html 2026-08-12T12:44:00+05:30 Exchange4Media en <![CDATA[MIB: 60,253 enrol for National AI Skilling Initiative Phase I; 552 complete all 4 modules]]> Ministry of information and broadcasting,National AI Skilling Initiative,AI literacy program,AI training enrolments,AI skills development,Phase I completion rates,Generative AI training,AI curriculum development,AI education in India,AI skills gap https://www.exchange4media.com/news-photo/157240-mibmm.jpg https://www.exchange4media.com/people-movement-news/brad-lightcap-to-move-on-from-openai-after-eight-years-157239.html 2026-08-12T12:41:19+05:30 Exchange4Media en <![CDATA[OpenAI COO Brad Lightcap to move on after eight years]]> People movement news,OpenAI,Latest News,OpenAI leadership change,Brad Lightcap,OpenAI Brad Lightcap,Brad Lightcap OpenAI,OpenAI COO departure,OpenAI executive news,Brad Lightcap career move,OpenAI operational leadership,Sam Altman Y Combinator,OpenAI team https://www.exchange4media.com/news-photo/157239-BradLightcap.jpg https://www.exchange4media.com/industry-briefing-news/quora-appoints-the-nimble-labs-as-authorized-sales-partner-for-india-157238.html 2026-08-12T12:36:23+05:30 Exchange4Media en <![CDATA[Quora appoints The Nimble Labs as authorized sales partner for India]]> digital advertising India,performance marketing India,Quora India partnership,The Nimble Labs Authorized Sales Partner,Quora advertising support India,The Nimble Labs marketing strategy,Quora ad sales transition,Quora local operations,TNL Quora partnershi https://www.exchange4media.com/news-photo/157238-quoramm.jpg https://www.exchange4media.com/digital-news/mobavenue-q1-fy27-revenue-rises-569-to-rs-728-mn-157237.html 2026-08-12T12:31:40+05:30 Exchange4Media en <![CDATA[Mobavenue Q1 FY27 revenue rises 56.9% to Rs 728 mn]]> mobavenue,Mobavenue AI Tech,AI driven advertising solutions,Mobavenue AI,Mobavenue AI Tech Ltd,Mobavenue Q1 FY27,Mobavenue FY27,Mobavenue AI Tech Ltd revenue growth,Q1 FY27 financial results Mobavenue,Mobavenue AI Tech expansion,Ishank Joshi Mobavenue CEO https://www.exchange4media.com/news-photo/157237-Mobavenue.jpg https://www.exchange4media.com/industry-briefing-news/netcore-is-now-netcoreai-agentic-marketing-platform-to-share-accountability-157236.html 2026-08-12T12:28:43+05:30 Exchange4Media en <![CDATA[Netcore is now Netcore.ai - agentic marketing platform to share accountability]]> AI driven marketing solutions,Netcore ai marketing platform,agentic marketing technology,Netcore Cloud rebrand,Rajesh Jain Netcore,customer lifecycle marketing,personalization and engagement,MarTech growth engineers,AI agents marketing campaigns,Netcore c https://www.exchange4media.com/news-photo/157236-netmm.jpg https://www.exchange4media.com/people-movement-news/big-fm-elevates-dr-vanita-kulshrestha-as-chief-content-officer-audio-157235.html 2026-08-12T12:14:06+05:30 Exchange4Media en <![CDATA[BIG FM elevates Dr Vanita Kulshrestha as Chief Content Officer – Audio]]> Media industry leadership,Dr Vanita Kulshrestha BIG FM,BIG FM Chief Content Officer,BIG FM leadership change,audio content strategy BIG FM,BIG FM news,Dr Vanita Kulshrestha appointment,audio innovation BIG FM,BIG FM content strategy expansion,Dr Vanita Ku https://www.exchange4media.com/news-photo/157235-vanitamm.jpg