https://www.exchange4media.com/advertising-news/hit-or-miss-the-week-in-ads-156883.html 2026-08-01T09:21:44+05:30 Exchange4Media en <![CDATA[Hit or Miss: The week in ads]]> Hit or Miss The week in ads,Hit or Miss,Hit or Miss Week in Ads,Week in Ads,weekly ads,Celebrity endorsements,emotional marketing,Advertising Campaigns,Bhavya Ramesh Jewellery,Impact Mints Ranveer Singh,Skinvest Orry Campaign,Go Colors Shraddha Kapoor,Nes https://www.exchange4media.com/news-photo/156883-Weekly-Ads.jpg https://www.exchange4media.com/marketing-news/from-kumkum-bhagya-to-brand-favourite-how-mrunal-thakur-won-over-marketers-156885.html 2026-08-01T08:56:02+05:30 Exchange4Media en <![CDATA[From ‘Kumkum Bhagya’ to brand favourite: How Mrunal Thakur won over marketers]]> Mrunal Thakur,actress,Actress Mrunal Thakur,Mrunal Thakur Ads,Mrunal Thakur Birthday,Mrunal Thakur brand endorsements,Mrunal Thakur advertising success,Mrunal Thakur marketing appeal,Kumkum Bhagya actress,Indian celebrity endorsements,Mrunal Thakur birthd https://www.exchange4media.com/news-photo/156885-Mrunal-Thakur.jpg https://www.exchange4media.com/marketing-news/how-last-weeks-protests-hit-campaign-economics-156886.html 2026-08-01T08:45:53+05:30 Exchange4Media en <![CDATA[How last week’s protests hit campaign economics]]> Consumer Behavior Insights,Campaign Economics Impact,Consumer Intent Shift,Protests and Advertising,Digital Marketing Challenges,Return on Ad Spend Decline,Organic Traffic Drop,Marketing Strategy Adjustments,Advertising Performance Metrics https://www.exchange4media.com/news-photo/156886-Protest.jpg https://www.exchange4media.com/digital-news/ai-artificial-intelligence-or-artificial-irrelevance-156881.html 2026-08-01T08:34:57+05:30 Exchange4Media en <![CDATA[AI: Artificial Intelligence or Artificial Irrelevance?]]> Shantomoy Ray,Digital Communication Trends,Authenticity in Marketing,AI generated content challenges,AI content creation,impact of artificial intelligence,AI vs human creativity,content oversaturation,AI writing tools,future of digital content,creative pr https://www.exchange4media.com/news-photo/156881-ShantomoyRay.jpg https://www.exchange4media.com/media-others-news/taapsee-pannu-at-39-the-relatable-star-brands-keep-betting-on-156884.html 2026-08-01T08:15:10+05:30 Exchange4Media en <![CDATA[Taapsee Pannu at 39: The relatable star brands keep betting on]]> Marketing,Brands,Campaigns,Taapsee pannu,Advertising,actress,Actress Taapsee Pannu,Taapsee Pannu Birthday,Taapsee Pannu Ads,Taapsee Pannu brand ambassador,Taapsee Pannu advertising success,Taapsee Pannu endorsements,Indian celebrity marketing,Nivea India https://www.exchange4media.com/news-photo/156884-Taapsee-Pannu.jpg https://www.exchange4media.com/people-movement-news/warner-music-group-cfo-coo-armin-zerza-steps-down-156882.html 2026-08-01T07:52:33+05:30 Exchange4Media en <![CDATA[Warner Music Group CFO & COO Armin Zerza steps down]]> People movement news,warner music group,Latest News,WMG,Armin Zerza https://www.exchange4media.com/news-photo/156882-Armin-Zerza.jpg https://www.exchange4media.com/people-movement-news/nbcuniversal-names-christopher-halpin-as-chief-financial-officer-156880.html 2026-08-01T07:36:41+05:30 Exchange4Media en <![CDATA[NBCUniversal names Christopher Halpin as Chief Financial Officer]]> Cfo,Comcast,Nbcuniversal,People movement news,Chief Financial Officer,Comcast Corporation,Latest News,Christopher Halpin,Christopher Halpin NBCUniversal,NBCUniversal Chief Financial Officer,NBCUniversal leadership change https://www.exchange4media.com/news-photo/156880-Christopher-Halpin.jpg https://www.exchange4media.com/people-movement-news/network18-names-kshipra-jatana-as-nbda-representative-replacing-rahul-joshi-156879.html 2026-07-31T21:59:04+05:30 Exchange4Media en <![CDATA[Network18 names Kshipra Jatana as NBDA representative, replacing Rahul Joshi]]> Kshipra jatana,Network18,NBDA representative,replacing Rahul Joshi https://www.exchange4media.com/news-photo/156879-KshipraJatana.jpg https://www.exchange4media.com/media-tv-news/z-shareholders-approve-fund-raising-and-esop-allotment-156878.html 2026-07-31T20:55:56+05:30 Exchange4Media en <![CDATA[Z shareholders approve fund-raising and ESOP allotment]]> Zee Entertainment Enterprises Ltd,shareholder approval,Employee Stock Option Plan Zee,promoter group investment Zee,R Gopalan Zee Entertainment,Zee Entertainment growth strategy,Zee shareholder meeting outcomes https://www.exchange4media.com/news-photo/156878-zee.jpg https://www.exchange4media.com/announcements-news/itc-posts-24-revenue-growth-in-q1-profit-declines-175-156877.html 2026-07-31T19:16:01+05:30 Exchange4Media en <![CDATA[ITC posts 24% revenue growth in Q1, profit declines 17.5%]]> Marketing,Itc,Q1FY27 https://www.exchange4media.com/news-photo/156877-ITC.jpg https://www.exchange4media.com/people-movement-news/rahul-joshi-bows-out-of-nbda-network18-to-send-new-top-executive-156876.html 2026-07-31T18:58:18+05:30 Exchange4Media en <![CDATA[Rahul Joshi bows out of NBDA; Network18 to send new top executive]]> Rahul joshi,NBDA,NBDA Network18 https://www.exchange4media.com/news-photo/156876-rahul.jpg https://www.exchange4media.com/people-movement-news/curefoods-appoints-tarishi-mishra-as-head-of-brand-marketing-156875.html 2026-07-31T18:55:49+05:30 Exchange4Media en <![CDATA[Curefoods appoints Tarishi Mishra as Head of Brand Marketing]]> Brand marketing,Curefoods,Tarishi Mishra https://www.exchange4media.com/news-photo/156875-NewProject-2026-07-31T184947.361.jpg https://www.exchange4media.com/people-movement-news/kiran-desai-moves-on-from-netflix-after-7-years-156874.html 2026-07-31T18:21:16+05:30 Exchange4Media en <![CDATA[Kiran Desai moves on from Netflix after 7 years]]> Kiran Desai https://www.exchange4media.com/news-photo/156874-main.jpg https://www.exchange4media.com/advertising-news/ambi-parameswaran-santosh-desai-more-than-worthy-of-aaai-lifetime-achievement-honour-156873.html 2026-07-31T17:52:20+05:30 Exchange4Media en <![CDATA[Ambi Parameswaran & Santosh Desai: More than worthy of AAAI Lifetime Achievement honour]]> Ambi parameswaran,Creativity,Santosh desai,Advertising,AAAI Lifetime Achievement honour https://www.exchange4media.com/news-photo/156873-NewProject-2026-07-31T174304.996.jpg https://www.exchange4media.com/people-movement-news/kelly-beaver-appointed-chief-executive-officer-of-ipsos-156872.html 2026-07-31T17:44:25+05:30 Exchange4Media en <![CDATA[Kelly Beaver appointed Chief Executive Officer of Ipsos]]> Ipsos,Chief Executive Officer,media news,Kelly Beaver https://www.exchange4media.com/news-photo/156872-NewProject-2026-07-31T174125.072.jpg https://www.exchange4media.com/digital-news/complaint-against-meta-india-chief-over-content-targeting-pm-modi-156871.html 2026-07-31T16:54:49+05:30 Exchange4Media en <![CDATA[Complaint against Meta India chief over content targeting PM Modi]]> Arun srinivas,Pm modi, ,Meta India chief,Hyderabad Cybercrime Police https://www.exchange4media.com/news-photo/156800-meta26.jpg https://www.exchange4media.com/digital-news/parliamentary-panel-to-discuss-social-media-regulation-on-august-3-156870.html 2026-07-31T16:49:31+05:30 Exchange4Media en <![CDATA[Parliamentary panel to discuss social media regulation on August 3]]> Social media,Meta,Parliamentary Committee Social Media,Social Media Regulation Meeting,MeitY Communications Panel,Digital Platform Oversight,Meta Content Moderation Incident,Google and Meta Briefing,Social Media Policy Discussion,NEET 2026 Examination Pro https://www.exchange4media.com/news-photo/156870-big.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/the-quiet-power-of-the-comms-architect-156869.html 2026-07-31T16:14:37+05:30 Exchange4Media en <![CDATA[The Quiet Power of the Comms Architect]]> Communications strategy,Reputation management,Business Impact of Communications,Digital Transformation Insights,Chief Communications Officer Trends,Organizational Clarity,Influence in Communications,Marketing vs Communications,Korn Ferry Research on Commu https://www.exchange4media.com/news-photo/156869-The-Experts-Perspective-Neha1.jpg https://www.exchange4media.com/marketing-news/incrementality-is-a-mindset-156864.html 2026-07-31T16:14:25+05:30 Exchange4Media en <![CDATA[Incrementality is a mindset.]]> Premjeet sodhi,Data Driven Marketing Mindset,Advertising Effectiveness,Incrementality in Marketing,Marketing Measurement Techniques,Causal Marketing Strategies,Marketing ROI Improvement,Controlled Experiments in Advertising,Market Mix Modelling,Psychology https://www.exchange4media.com/news-photo/156864-PremjitSodhi.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/mitul-thakkar-elevated-as-head-of-corporate-communications-at-adani-airport-holdings-156868.html 2026-07-31T16:08:50+05:30 Exchange4Media en <![CDATA[Mitul Thakkar elevated as Head of Corporate Communications at Adani Airport Holdings]]> Mitul Thakkar Adani Airport Holdings,Adani Airport Holdings news,Adani Airport Holdings Corporate Communications,Adani Group leadership change,Corporate Communications Head Adani,Mitul Thakkar promotion news,Corporate Brand Custodian Adani Group,Adani Air https://www.exchange4media.com/news-photo/156868-WhatsAppImage2026-07-31at4.04.04PM1.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/celebrating-anoop-joshi-three-decades-of-driving-strategic-communication-156866.html 2026-07-31T16:05:20+05:30 Exchange4Media en <![CDATA[Celebrating Anoop Joshi: Three decades of driving strategic communication]]> Corporate Affairs Leadership,Corporate Communication Evolution,Anoop Joshi SAIL,Steel Authority of India communication,strategic communication expert,SAIL branding initiatives,Anoop Joshi birthday celebration,storytelling in corporate strategy,SAIL corpor https://www.exchange4media.com/news-photo/156866-WhatsAppImage2026-07-31at4.04.04PM.jpg https://www.exchange4media.com/advertising-news/why-dr-sandeep-goyal-merits-aaai-lifetime-achievement-award-and-many-more-accolades-156865.html 2026-07-31T15:45:06+05:30 Exchange4Media en <![CDATA[Why Dr. Sandeep Goyal merits AAAI Lifetime Achievement Award, & many more bigger accolades]]> Aaai lifetime achievement award,Creativity,Advertising,Media industry,Dr Sandeep Goyal https://www.exchange4media.com/news-photo/156865-goyal.jpg https://www.exchange4media.com/advertising-news/sunil-gupta-the-man-who-remembered-the-stories-behind-the-ads-156863.html 2026-07-31T15:14:07+05:30 Exchange4Media en <![CDATA[Sunil Gupta: The man who remembered the stories behind the ads]]> Sunil gupta,Sunil Gupta Birthday,Sunil Gupta Indian advertising,Indian advertising storyteller,advertising industry legacy,JWT India history,Sunil Gupta birthday tribute,advertising memoirs,theatre and advertising,Sunil Gupta author,advertising and human https://www.exchange4media.com/news-photo/156863-SunilGupta.jpg https://www.exchange4media.com/advertising-news/industry-bodies-need-fresh-air-not-closed-doors-156862.html 2026-07-31T14:55:05+05:30 Exchange4Media en <![CDATA[Industry bodies need fresh air, not closed doors]]> India advertising industry,Digital Transformation in Advertising,AAAI leadership renewal,media associations reform,public relations industry changes,AI impact on communications,inclusive leadership in advertising,advertising industry representation,new le https://www.exchange4media.com/news-photo/156862-AAAI.jpg https://www.exchange4media.com/media-others-news/jamia-mcrc-the-opportunity-of-a-lifetime-156861.html 2026-07-31T14:50:54+05:30 Exchange4Media en <![CDATA[Jamia MCRC – the opportunity of a lifetime]]> Jamia mcrc,Bhuvan Lall,film making,journalism college https://www.exchange4media.com/news-photo/156861-big18.jpg https://www.exchange4media.com/media-tv-news/board-strength-dish-tv-says-mib-rules-hampered-compliance-with-sebi-mandate-156860.html 2026-07-31T14:38:36+05:30 Exchange4Media en <![CDATA[Board strength: Dish TV says MIB rules hampered compliance with SEBI mandate]]> Broadcast,Dish tv,media news,Board,MIB rules,SEBI mandate,tv industy https://www.exchange4media.com/news-photo/156860-dish.jpg https://www.exchange4media.com/media-others-news/why-brands-need-a-bigger-playing-field-than-cricket-156859.html 2026-07-31T14:34:21+05:30 Exchange4Media en <![CDATA[Why brands need a bigger playing field than cricket]]> Ganapathy Viswanathan,FIFA World Cup India,sports marketing strategy,Indian sports marketing,cricket brand dependence,Formula One audience growth,Pro Kabaddi League success,sports sponsorship opportunities,diverse sports engagement,Indian sports ecosystem https://www.exchange4media.com/news-photo/156859-big.jpg https://www.exchange4media.com/people-movement-news/idiotic-media-appoints-rajiv-singh-as-creative-head-156858.html 2026-07-31T14:12:37+05:30 Exchange4Media en <![CDATA[Rajiv Singh appointed Creative Head at Idiotic Media]]> Rajiv singh,Idiotic Media,creative leadership appointment,Rajiv news,Rajiv Singh Idiotic Media,Idiotic Media Creative Head,Creative leadership Idiotic Media,Digital storytelling Idiotic Media,Rajiv Singh new role,Gen Z marketing strategies,Idiotic Media c https://www.exchange4media.com/news-photo/156858-RajivSingh.jpg https://www.exchange4media.com/industry-briefing-news/imarticus-learning-acquires-singapores-bells-institute-of-higher-learning-156857.html 2026-07-31T14:06:31+05:30 Exchange4Media en <![CDATA[Imarticus Learning acquires Singapore's BELLS Institute of Higher Learning]]> Imarticus Learning BELLS acquisition,Southeast Asia education expansion,Imarticus Learning Singapore hub,BELLS Institute of Higher Learning,workforce development Singapore,professional education Asia,Nikhil Barshikar Imarticus Learning,AI education Singap https://www.exchange4media.com/news-photo/156857-big.jpg https://www.exchange4media.com/media-tv-news/after-industry-push-mib-moves-to-restore-barc-ratings-with-conditional-approval-156856.html 2026-07-31T13:53:22+05:30 Exchange4Media en <![CDATA[After industry push, MIB moves to restore BARC ratings with conditional approval]]> TV audience measurement,broadcast industry news,Television Rating Policy 2026,Broadcast Audience Research Council news,MIB BARC approval,BARC ratings resumption,advertising revenue impact,BARC compliance progress,Connected TV measurement India,television https://www.exchange4media.com/news-photo/156856-BARC.jpg https://www.exchange4media.com/people-movement-news/former-randstad-india-ceo-viswanath-ps-joins-headfirst-global-as-india-md-156855.html 2026-07-31T13:39:55+05:30 Exchange4Media en <![CDATA[Former Randstad India CEO Viswanath PS joins HeadFirst Global as India MD]]> Randstad India leadership change,Viswanath PS HeadFirst Global,HeadFirst Global India MD,workforce solutions India,GCC business expansion,Viswanath PS appointment,HeadFirst Global growth strategy,India talent strategy development,Viswanath PS corporate go https://www.exchange4media.com/news-photo/156855-radnmm.jpg https://www.exchange4media.com/advertising-news/tanya-goyal-sends-defamation-notice-to-aaai-over-lifetime-achievement-award-row-156854.html 2026-07-31T13:30:21+05:30 Exchange4Media en <![CDATA[Tanya Goyal sends defamation notice to AAAI over Lifetime Achievement Award row]]> Advertising agencies association of india,Tanya goyal,AAAI award selection process,Tanya Goyal defamation notice,AAAI Lifetime Achievement Award controversy,advertising industry governance issues,Sandeep Goyal lobbying allegations,Tanya Goyal legal action https://www.exchange4media.com/news-photo/156854-AAAI.jpg https://www.exchange4media.com/advertising-news/aaai-lifetime-achievement-award-row-why-governance-matters-more-than-the-winner-156853.html 2026-07-31T13:27:08+05:30 Exchange4Media en <![CDATA[AAAI Lifetime Achievement Award Row: Why governance matters more than the winner]]> Aaai lifetime achievement award,Advertising agencies association of india,Advertising Industry Standards,transparency in awards,AAAI governance issues,Tanya Goyal legal notice,AAAI award controversy,governance in advertising,lobbying allegations in awards https://www.exchange4media.com/news-photo/156853-awasrds.jpg https://www.exchange4media.com/advertising-news/cci-agrees-to-add-tlg-india-to-media-cartel-investigation-delhi-hc-disposes-petition-156852.html 2026-07-31T12:49:19+05:30 Exchange4Media en <![CDATA[CCI agrees to add TLG India to media cartel investigation; Delhi HC disposes petition]]> Competition commission of india,Delhi High Court ruling,CCI advertising cartel investigation,TLG India legal proceedings,Publicis Groupe investigation,antitrust probe India,advertising industry cartel,TLG India added to investigation,legal dispute TLG Ind https://www.exchange4media.com/news-photo/156852-gavelmm.jpg https://www.exchange4media.com/people-movement-news/bbdo-group-india-appoints-ankit-singh-as-national-strategy-director-156851.html 2026-07-31T12:39:13+05:30 Exchange4Media en <![CDATA[Ankit Singh appointed National Strategy Director at BBDO Group India]]> Bbdo,People movement news,Ankit Singh,Latest News,BBDO Group,advertising industry leadership,Ankit news,BBDO Group India,Ankit Singh BBDO Group India,BBDO Group National Strategy Director,BBDO India leadership change,BBDO Group strategy team,Jitender Daba https://www.exchange4media.com/news-photo/156851-AnkitSinghBBDOGroupIndia.jpg https://www.exchange4media.com/marketing-news/lt-foods-q1-revenue-up-by-26-yoy-156850.html 2026-07-31T12:30:20+05:30 Exchange4Media en <![CDATA[LT Foods Q1 revenue up by 26% YoY]]> LT Foods marketing strategy,LT Foods Q1 revenue growth,LT Foods financial results,LT Foods FY 27 performance,Ashwani Arora LT Foods,DAAWAT brand performance,Royal brand growth,LT Foods EBITDA increase,LT Foods PAT growth,LT Foods distribution expansion https://www.exchange4media.com/news-photo/156850-LTmm.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/pr-in-the-age-of-insight-building-stories-that-earn-trust-156849.html 2026-07-31T12:20:13+05:30 Exchange4Media en <![CDATA[PR in the age of insight: Building stories that earn trust]]> Ganapathy Viswanathan,AI in Public Relations,PR insights,storytelling in PR,data driven communication,public relations strategies,human behavior in PR,insight led campaigns,consumer behavior analysis,first party data in PR,strategic communication trends https://www.exchange4media.com/news-photo/156849-GanapathyViswanathan.jpg https://www.exchange4media.com/people-movement-news/mahindra-and-mahindra-limited-elevates-parikshit-ghosh-156848.html 2026-07-31T12:00:31+05:30 Exchange4Media en <![CDATA[Mahindra and Mahindra Limited elevates Parikshit Ghosh]]> Mahindra and Mahindra Limited,Parikshit Ghosh,Parikshit Ghosh Mahindra,Mahindra and Mahindra leadership,Senior Vice President Mahindra,Mahindra marketing operations,Mahindra and Mahindra news,Parikshit Ghosh promotion,Mahindra business operations leadersh https://www.exchange4media.com/news-photo/156848-main2.jpg https://www.exchange4media.com/people-movement-news/rahul-nag-joins-eloelo-group-as-head-of-brand-communications-156847.html 2026-07-31T11:44:32+05:30 Exchange4Media en <![CDATA[Rahul Nag joins Eloelo Group as Head of Brand Communications]]> Rahul Nag,Eloelo,Head of Brand Communications,Rahul news,Eloelo Group leadership change,Rahul Nag Eloelo Group,Eloelo Group Brand Communications,Rahul Nag appointment,Pocket FM communications director,Elotainment era at Eloelo,AI in entertainment industry https://www.exchange4media.com/news-photo/156847-big3.jpg https://www.exchange4media.com/people-movement-news/david-divehall-appointed-head-of-operations-at-marquee-tv-156846.html 2026-07-31T11:40:13+05:30 Exchange4Media en <![CDATA[David Divehall appointed Head of Operations at Marquee TV]]> David news,David Divehall,Marquee TV,David Divehall Marquee TV,Marquee TV Head of Operations,Marquee TV leadership change,arts and culture streaming,media operations expert,David Divehall career move,Marquee TV new leadership,Head of Operations Marquee TV https://www.exchange4media.com/news-photo/156846-big2.jpg