https://www.exchange4media.com/marketing-news/colours-and-branding-when-colour-becomes-an-identity-157722.html 2026-08-28T10:49:26+05:30 Exchange4Media en <![CDATA[Colours and Branding: When colour becomes an identity]]> Brand Identity Color Strategy,Color Psychology in Branding,Marketing and Color Choice,Consumer Perception of Colors,FMCG Branding Techniques,Brand Differentiation through Color,Color as a Creative Asset,Long Term Brand Color Strategy,Asian Paints Color Ma https://www.exchange4media.com/news-photo/157722-coloours.png https://www.exchange4media.com/pr-and-corporate-communication-news/saman-khan-joins-indusind-bank-as-svp-head-corporate-communications-157721.html 2026-08-28T10:32:15+05:30 Exchange4Media en <![CDATA[Saman Khan joins IndusInd Bank as SVP & Head Corporate Communications]]> Indusind bank,head corporate communications,Saman Khan https://www.exchange4media.com/news-photo/157721-big.jpg https://www.exchange4media.com/marketing-news/creativity-still-lies-in-the-hand-of-the-advertisers-kapil-sharma-amazon-ads-157720.html 2026-08-28T09:10:36+05:30 Exchange4Media en <![CDATA[Creativity still lies in the hand of the advertisers: Kapil Sharma, Amazon Ads]]> AI in advertising,Digital Advertising Innovation,Small Business Advertising Solutions,advertising technology trends,Kapil Sharma Amazon Ads,Amazon Ads for SMBs,AI democratization in marketing,cross border advertising with AI,AI powered ad creation tools,A https://www.exchange4media.com/news-photo/157720-kapilmm.jpg https://www.exchange4media.com/digital-news/from-reels-to-the-big-screen-why-influencers-are-eyeing-ctv-and-fast-channels-157719.html 2026-08-28T09:06:35+05:30 Exchange4Media en <![CDATA[From reels to the big screen: Why influencers are eyeing CTV and FAST channels]]> Marketing,Fast,Influencers,Advertising,connected TV,creators,CTV https://www.exchange4media.com/news-photo/157719-big9.jpg https://www.exchange4media.com/festive-season-news/hit-or-miss-raksha-bandhan-edition-157718.html 2026-08-28T09:06:26+05:30 Exchange4Media en <![CDATA[Hit or Miss: Raksha Bandhan edition]]> Brands,Raksha bandhan,Advertising,Rakhi,Raksha Bandhan ads,festive marketing,Raksha Bandhan Campaigns,Festivals And Events,Raksha Bandhan 2026 campaigns,Flipkart Rakhi Reminder,Myntra Bhai Code,Delhivery Bridge the Distance,boAt Raksha Bandhan ads,Tata Ca https://www.exchange4media.com/news-photo/157718-RakshaBandhan.jpg https://www.exchange4media.com/digital-news/search-had-keywords-social-had-audiences-can-chatgpt-sell-context-157717.html 2026-08-28T08:47:41+05:30 Exchange4Media en <![CDATA[Search had keywords. Social had audiences. Can ChatGPT sell context?]]> AI in advertising,Conversational Marketing,ChatGPT advertising,OpenAI ad revenue,Nikhil Kumar marketing insights,India digital advertising,consumer intent analysis,attribution challenges in advertising,Finolex Cables marketing strategy,high consideration https://www.exchange4media.com/news-photo/157717-chatmm.jpg https://www.exchange4media.com/people-movement-news/jiostar-names-dwijendra-parashar-as-sr-director-of-marketing-sports-157716.html 2026-08-28T08:43:01+05:30 Exchange4Media en <![CDATA[JioStar names Dwijendra Parashar as Sr. Director of Marketing - Sports]]> People movement news,Dwijendra Parashar,jiostar,Latest News,JioStar leadership change,Dwijendra Parashar JioStar,JioStar Sports Marketing Director,Tata Consumer Products executive,Rajasthan Royals marketing head,Dwijendra Parashar career,JioStar new marke https://www.exchange4media.com/news-photo/157716-DwijendraParashar.jpg https://www.exchange4media.com/advertising-news/when-every-brand-reacts-to-the-same-moment-who-is-actually-being-creative-157686.html 2026-08-28T08:29:50+05:30 Exchange4Media en <![CDATA[When every brand reacts to the same moment, who is actually being creative?]]> Advertising trends,Instagram,Digital,Advertising,Shekhar Khanna VML India,Cultural Relevance in Advertising,Dheeraj Sinha McCann India,Instagram Wordmark,Reactive Advertising Challenges,Brand Creativity vs Imitation,Digital Marketing Trends 2024,Ujjwal An https://www.exchange4media.com/news-photo/157686-AdvertisingxCreativeTeam.jpg https://www.exchange4media.com/media-tv-news/social-media-detectives-subhash-chandra-did-not-steal-rs22000-crore-157714.html 2026-08-28T08:02:52+05:30 Exchange4Media en <![CDATA[Social media detectives: Subhash Chandra did not steal ₹22000 crore]]> Television,Broadcast,Subhash chandra,Zee,media news,Social media detectives,22000 crore https://www.exchange4media.com/news-photo/157709-chandramain.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/endemic-crises-the-new-raison-detre-for-pr-157713.html 2026-08-27T18:49:11+05:30 Exchange4Media en <![CDATA[Endemic Crises: The new raison d’être for PR]]> Crisis Management Strategies,Endemic Crises PR India,Reputational Risk Communication,Stakeholder Engagement PR,Public Relations Challenges India,Crisis Preparedness in PR,Digital Ecosystem Impact on PR,Proactive Communication Strategies,Leadership Visibil https://www.exchange4media.com/news-photo/157713-sanjaymm.jpg https://www.exchange4media.com/people-movement-news/aisha-khan-joins-dentsu-as-head-of-retail-commerce-north-america-157712.html 2026-08-27T18:29:42+05:30 Exchange4Media en <![CDATA[Aisha Khan joins dentsu as Head of Retail & Commerce, North America]]> Dentsu, ,Aisha Khan,Jennifer Bryce,Jason O Toole,Aisha Khan Dentsu,Dentsu North America leadership,Retail amp Commerce Dentsu,Dentsu commerce growth,Jennifer Bryce Dentsu,Dentsu leadership appointments,Jason O Toole Dentsu,North America retail media strat https://www.exchange4media.com/news-photo/157712-big3.jpg https://www.exchange4media.com/people-movement-news/amelia-grant-elevated-to-head-of-media-apac-at-diageo-157711.html 2026-08-27T18:22:54+05:30 Exchange4Media en <![CDATA[Amelia Grant elevated to Head of Media, APAC at Diageo]]> Diageo,Diageo leadership change,Amelia Grant,Amelia Grant Diageo,Diageo Head of Media APAC,APAC media strategy,Diageo media appointment,Amelia Grant media experience,Diageo brand impact,Media amp Connections Planning Lead,Diageo APAC leadership update,Ame https://www.exchange4media.com/news-photo/157711-big2.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/founder-led-pr-is-not-the-differentiator-what-you-do-with-the-founder-is-157710.html 2026-08-27T18:20:40+05:30 Exchange4Media en <![CDATA[Founder-led PR is not the differentiator. What you do with the founder is.]]> AI in Public Relations,Founder Led PR Strategy,Effective PR for Founders,Saturated PR Tactics,Building Credibility as a Founder,Founder Visibility Challenges,Elon Musk PR Strategies,Independent Voices in PR,Innovative PR Approaches for Startups,Founder Au https://www.exchange4media.com/news-photo/157710-ckmm.jpg https://www.exchange4media.com/media-tv-news/subhash-chandra-disputes-rs22000-cr-insolvency-claims-says-lenders-claims-are-rs3992-cr-157709.html 2026-08-27T18:00:48+05:30 Exchange4Media en <![CDATA[Subhash Chandra disputes ₹22,000 cr insolvency claims, says lenders’ claims are ₹3,992 cr]]> Subhash Chandra insolvency,Essel Group financial claims,NCLT proceedings update,Essel Group personal guarantees,Challenging insolvency claims,Subhash Chandra financial status,NCLT insolvency claims clarification,Essel Group debt resolution,Subhash Chandra https://www.exchange4media.com/news-photo/157709-chandramain.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/when-youre-a-young-agency-every-single-client-is-your-reputation-157708.html 2026-08-27T17:37:48+05:30 Exchange4Media en <![CDATA['When you’re a young agency, every single client is your reputation']]> Pr industry,PR agencies,Ruhani Singh Mann Brand Talk India,Brand Talk India CEO,young agency founders,PR agency growth,communications industry insights,Brand Talk India success story,entrepreneurial journey in PR,building client trust in PR,new age PR age https://www.exchange4media.com/news-photo/157708-WhatsAppImage2026-08-27at12.47.36PM.jpg https://www.exchange4media.com/people-movement-news/dtdc-announces-senior-leadership-elevations-across-key-functions-157707.html 2026-08-27T16:35:08+05:30 Exchange4Media en <![CDATA[DTDC announces senior leadership elevations across key functions]]> Dtdc,Santanu Chakraborty,Aditya Vikram,Vinod Khatri,Nikhil Abhishek,DTDC leadership changes,DTDC senior promotions,Aditya Vikram Kapoor Vice President,Vinod Khatri Vice President Security,Santanu Chakraborty Zonal Business Head,Nikhil Abhishek HR Strategy https://www.exchange4media.com/news-photo/157707-DTDClogo.jpg https://www.exchange4media.com/media-others-news/indias-em-industry-to-touch-nearly-37-billion-by-2030-pwc-157706.html 2026-08-27T16:28:38+05:30 Exchange4Media en <![CDATA[India’s E&M industry to touch nearly $37 billion by 2030: PwC]]> India Entertainment Media Growth,PwC India E M Outlook,E M Industry 37 Billion,OTT Video Market India,Internet Advertising Growth India,Gaming and E Sports India,Regional Language Content Opportunities,AI in Entertainment Media,Digital Media Growth India, https://www.exchange4media.com/news-photo/157706-me.png https://www.exchange4media.com/industry-briefing-news/acko-ropes-in-content-creators-for-new-campaign-157705.html 2026-08-27T15:55:10+05:30 Exchange4Media en <![CDATA[ACKO ropes in content creators for new campaign]]> ACKO Health Insurance campaign,Nitin Khanna ACKO CMO,content creators marketing,digital advertising ACKO,customer first insurance,health insurance campaign,ACKO national ad launch,For People Who Don t Compromise,ACKO brand messaging,health and wellness ma https://www.exchange4media.com/news-photo/ir2ZrL68C-k.png https://www.exchange4media.com/marketing-news/celebrating-vaibhav-maloos-journey-of-enterprise-and-ideas-157702.html 2026-08-27T15:46:46+05:30 Exchange4Media en <![CDATA[Celebrating Vaibhav Maloo’s journey of enterprise and ideas]]> Vaibhav Maloo,Vaibhav Maloo Birthday,Enso Foundation,Leadership in India,Vaibhav Maloo Enso Group,Enso Group Managing Director,Indian entrepreneurship,Vaibhav Maloo author,business and social impact,future of Indian enterprise,Vaibhav Maloo business https://www.exchange4media.com/news-photo/157702-VaibhavMaloo.jpg https://www.exchange4media.com/industry-briefing-news/mmtc-pamp-appoints-sidharth-malhotra-as-brand-ambassador-157704.html 2026-08-27T15:44:28+05:30 Exchange4Media en <![CDATA[MMTC-PAMP appoints Sidharth Malhotra as brand ambassador]]> Brand ambassador,Sidharth malhotra,MMTC PAMP,Sidharth Malhotra MMTC PAMP,MMTC PAMP brand ambassador,Purest And More campaign,precious metals investment,digital gold India,MMTC PAMP marketing strategy,Sidharth Malhotra campaign,gold recycling solutions,MMT https://www.exchange4media.com/news-photo/157704-SidharthMalhotraxMMTC-PAMP.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/whats-fueling-indias-new-generation-of-pr-founders-157703.html 2026-08-27T15:37:34+05:30 Exchange4Media en <![CDATA[What's fueling India's new generation of PR founders?]]> Pr industry,PR and Corp Comm,PRCAI SPRINT 2026 report,Entrepreneurship in PR,Young PR Founders India,PR Industry Trends,India PR Agencies,Under 30 PR Entrepreneurs,Emerging PR Leaders,Digital Native PR Founders,Agility in PR Business,Future of Indian PR https://www.exchange4media.com/news-photo/157703-creative--1.jpg.jpg https://www.exchange4media.com/marketing-news/nestle-indias-manish-tiwary-meets-pm-modi-alongside-global-ceo-philipp-navratil-157701.html 2026-08-27T15:00:54+05:30 Exchange4Media en <![CDATA[Nestlé India’s Manish Tiwary meets PM Modi alongside global CEO Philipp Navratil]]> Manish Tiwary Nestl India,Nestl India leadership,Philipp Navratil Nestl,Nestl India PM Modi meeting,Nestl commitment to India,Nestl South Asia leadership,Manish Tiwary Prime Minister meeting,Nestl India growth strategy,Philipp Navratil India visit,Nestl I https://www.exchange4media.com/news-photo/157701-manishmm.jpg https://www.exchange4media.com/digital-news/metas-18-billion-settlement-157700.html 2026-08-27T14:54:11+05:30 Exchange4Media en <![CDATA[Meta’s $18 billion settlement; stricter controls for users under 18]]> Shubhranshu singh,Meta 18 billion settlement,Facebook Instagram teen safety,Meta legal settlement,social media regulations,teen user engagement policies,Meta advertising impact,parental controls on social media,industry wide social media standards,Meta st https://www.exchange4media.com/news-photo/157700-Meta.jpg https://www.exchange4media.com/media-others-news/at-54-still-looking-ahead-the-unfinished-journey-of-dr-annurag-batra-157699.html 2026-08-27T14:26:38+05:30 Exchange4Media en <![CDATA[At 54, Still Looking Ahead: The unfinished journey of Dr Annurag Batra]]> Dr Annurag Batra,Annurag Batra Birthday,future of media,media industry insights,exchange4media founder,Indian media innovator,media and marketing leader,BusinessWorld and IMPACT,entrepreneurial journey,media ecosystem development https://www.exchange4media.com/news-photo/157699-ABmm.jpg https://www.exchange4media.com/industry-briefing-news/dream11-completes-pivot-to-a-global-sports-engagement-platform-157698.html 2026-08-27T13:51:04+05:30 Exchange4Media en <![CDATA[Dream11 completes pivot to a global sports engagement platform]]> Dream11,Dream11 sports engagement,Dream11 platform transformation,AI first sports platform,global sports community,Vaibhav Kokal Dream11,sports content live streaming,multi sport engagement platform,Dream11 user experience enhancement,Dream11 community fe https://www.exchange4media.com/news-photo/157698-Dream11.jpg https://www.exchange4media.com/people-movement-news/imran-majid-elevated-to-vice-president-investment-at-alliance-advertising-and-marketing-157697.html 2026-08-27T13:00:16+05:30 Exchange4Media en <![CDATA[Imran Majid elevated to Vice President - Investment at Alliance Advertising and Marketing]]> People movement news,Latest News,Alliance Advertising and Marketing,Imran Majid,Imran Majid Alliance Advertising,Vice President Investment Alliance Advertising,Alliance Advertising leadership change,Imran Majid promotion news,Alliance Advertising Marketin https://www.exchange4media.com/news-photo/157697-ImranMajid.jpg https://www.exchange4media.com/people-movement-news/lenovo-elevates-shirley-coses-dsilva-to-lead-apac-commercial-communications-157696.html 2026-08-27T12:21:37+05:30 Exchange4Media en <![CDATA[Lenovo elevates Shirley Coses Dsilva to lead APAC Commercial Communications]]> Apac,Asia pacific,Communications,Lenovo,Lenovo india,People movement news,Shirley Coses Dsilva,Latest News,Lenovo APAC leadership,Shirley Coses Dsilva Lenovo,Lenovo Commercial Communications,Lenovo India communications,Shirley Coses Dsilva promotion,Lenov https://www.exchange4media.com/news-photo/157696-ShirleyCosesDsilva.jpg https://www.exchange4media.com/digital-news/happy-birthday-zee-zaidi-and-an-innings-built-beyond-the-boundary-157695.html 2026-08-27T11:56:51+05:30 Exchange4Media en <![CDATA[Happy Birthday Zee Zaidi: An innings built beyond the boundary]]> happy birthday,Zee Zaidi,cricexec https://www.exchange4media.com/news-photo/157695-big8.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/bloomingdale-public-relations-appoints-parikshit-sharma-as-regional-director-sea-157694.html 2026-08-27T11:52:09+05:30 Exchange4Media en <![CDATA[Bloomingdale Public Relations appoints Parikshit Sharma as Regional Director - SEA]]> Bloomingdale Public Relations,Parikshit Sharma,Regional Director SEA https://www.exchange4media.com/news-photo/157694-big7.jpg https://www.exchange4media.com/marketing-news/9-great-khali-ad-campaigns-worth-revisiting-on-his-birthday-157692.html 2026-08-27T11:31:02+05:30 Exchange4Media en <![CDATA[9 Great Khali ad campaigns worth revisiting on his birthday]]> Marketing,Birthday,Advertising,Ad campaigns,Great Khali https://www.exchange4media.com/news-photo/157692-big6.jpg https://www.exchange4media.com/digital-news/sharechat-mojs-microdrama-report-signals-a-new-storytelling-opportunity-for-brands-157691.html 2026-08-27T10:49:30+05:30 Exchange4Media en <![CDATA[ShareChat & Moj’s Microdrama Report by Kantar Signals New Opportunity for Brands]]> Marketing,Branding,ShareChat,Moj,microdrama https://www.exchange4media.com/news-photo/157691-big3.jpg https://www.exchange4media.com/marketing-news/happy-birthday-jim-sarbh-journey-of-an-actor-to-a-brand-asset-157690.html 2026-08-27T10:07:16+05:30 Exchange4Media en <![CDATA[Happy Birthday, Jim Sarbh: Journey of an actor to a brand asset]]> Jim Sarbh actor journey,Jim Sarbh advertising campaigns,Jim Sarbh brand ambassador,theatre to cinema transition,CRED advertising success,premium brand endorsements,Jim Sarbh fashion campaigns,unique celebrity advertising,Jim Sarbh 39th birthday,advertisin https://www.exchange4media.com/news-photo/157690-jimmain.jpg https://www.exchange4media.com/media-tv-news/disney-trims-india-jv-loss-to-44-million-as-jiostar-posts-rs-3145-crore-profit-157689.html 2026-08-27T09:58:53+05:30 Exchange4Media en <![CDATA[Disney trims India JV loss to $44 million as JioStar posts Rs 3,145 crore profit]]> Disney,Reliance industries,The walt disney company,Walt disney,jiostar,Latest News https://www.exchange4media.com/news-photo/157689-Disney.jpg https://www.exchange4media.com/media-tv-news/nclt-approves-subhash-chandras-rs65-crore-repayment-plan-against-rs22006-crore-claims-157688.html 2026-08-27T09:45:40+05:30 Exchange4Media en <![CDATA[NCLT approves Subhash Chandra’s ₹6.5 crore repayment plan against Rs 3992 crore claims]]> Subhash Chandra repayment plan,NCLT decision on Chandra,Zee Group insolvency case,Insolvency and Bankruptcy Code,creditor recovery issues,LIC Housing Finance objections,Chandra s personal estate valuation,NCLT ruling impact on creditors,Indian insolvency https://www.exchange4media.com/news-photo/157688-chandramain.jpg https://www.exchange4media.com/digital-news/as-microdramas-take-off-brands-move-from-placement-to-participation-157687.html 2026-08-27T09:30:08+05:30 Exchange4Media en <![CDATA[As microdramas take off, brands move from placement to participation]]> Digital,JK Super Cement,Microdramas,Tera Ghar Mera Ghar https://www.exchange4media.com/news-photo/157687-big2.jpg https://www.exchange4media.com/media-tv-news/trp-licence-raj-why-entering-the-tv-ratings-business-is-easier-on-paper-than-in-reality-157682.html 2026-08-27T09:25:21+05:30 Exchange4Media en <![CDATA[TRP Licence Raj: Why entering the TV ratings business is easier on paper than in reality]]> Television audience measurement,Television Rating Policy 2026,Connected TV measurement,advertising industry impact,India TV Ratings,BARC India ratings,TV ratings investment challenges,MIB regulatory framework,ratings agency compliance,TAM audience measure https://www.exchange4media.com/news-photo/157682-TVnew.jpg https://www.exchange4media.com/digital-news/india-gave-chatgpt-users-can-it-now-give-openai-ad-revenue-157685.html 2026-08-27T09:23:50+05:30 Exchange4Media en <![CDATA[India gave ChatGPT users. Can it now give OpenAI ad revenue?]]> digital advertising India,AI driven advertising solutions,OpenAI revenue strategy,OpenAI ChatGPT Ads India,ChatGPT advertising launch,AI advertising challenges India,ChatGPT market entry India,OpenAI India expansion,ChatGPT user engagement India,digital m https://www.exchange4media.com/news-photo/157685-openaimm.jpg https://www.exchange4media.com/digital-news/as-india-resets-tv-ratings-digitals-measurement-black-boxes-loom-larger-157684.html 2026-08-27T09:07:32+05:30 Exchange4Media en <![CDATA[As India resets TV ratings, digital’s measurement black boxes loom larger]]> Audience measurement,Barc,TV measurement,digital companies,ratings reset https://www.exchange4media.com/news-photo/157684-big1.jpg https://www.exchange4media.com/advertising-news/when-advertising-becomes-background-noise-157683.html 2026-08-27T08:49:13+05:30 Exchange4Media en <![CDATA[When advertising becomes background noise]]> Digital,Advertising,Shantomoy Ray,Advertising Effectiveness,advertising industry challenges,advertising attention issues,consumer behavior advertising,advertising relevance,digital vs traditional advertising,advertisement engagement strategies,consumer sk https://www.exchange4media.com/news-photo/157683-ShantomoyRay.jpg https://www.exchange4media.com/people-movement-news/network18-appoints-dipika-kapoor-as-national-digital-strategy-ips-head-157681.html 2026-08-27T08:40:11+05:30 Exchange4Media en <![CDATA[Network18 appoints Dipika Kapoor as National Digital Strategy, IPs Head]]> Digital strategy,Network18,Media,Dipika Kapoor,Network18 Media Investments Limited,Network18 leadership change,Digital Media strategy expert,Dipika Kapoor Network18,Network18 Digital Strategy Head,Indian Language Cluster Network18,Marketing Analytics Prof https://www.exchange4media.com/news-photo/157681-DipikaKapoor.jpg