https://www.exchange4media.com/people-movement-news/niranjan-dubey-joins-ibc24-159140.html 2026-10-14T12:46:38+05:30 Exchange4Media en <![CDATA[Niranjan Dubey joins IBC24]]> Journalism,media news,Niranjan Dubey,IBC24 https://www.exchange4media.com/news-photo/159140-Niranjan.jpg https://www.exchange4media.com/people-movement-news/ulka-names-maithili-mullick-as-executive-creative-director-159139.html 2026-10-14T12:08:04+05:30 Exchange4Media en <![CDATA[Ulka names Maithili Mullick as Executive Creative Director]]> Rakesh Menon Ulka,BBDO Group India leadership,Ulka new appointment,Maithili Mullick Ulka,Ulka Executive Creative Director,Ulka creative team,Maithili Mullick appointment,FCB Interface experience,Ulka creative strategy,Maithili Mullick joins Ulka,Ulka new https://www.exchange4media.com/news-photo/159139-mainthill.jpg https://www.exchange4media.com/people-movement-news/abhinav-rastogi-takes-on-general-manager-marketing-role-at-radico-khaitan-159138.html 2026-10-14T11:42:03+05:30 Exchange4Media en <![CDATA[Abhinav Rastogi takes on General Manager Marketing role at Radico Khaitan]]> Radico Khaitan leadership change,brand management expert,Abhinav news,Abhinav Rastogi Radico Khaitan,Radico Khaitan marketing leadership,General Manager marketing Radico Khaitan,Radico Khaitan brand management,Abhinav Rastogi marketing role,Radico Khaitan https://www.exchange4media.com/news-photo/159138-radicomm.jpg https://www.exchange4media.com/marketing-news/why-are-tile-adhesive-brands-betting-on-bollywood-stars-159137.html 2026-10-14T11:39:12+05:30 Exchange4Media en <![CDATA[Why are tile adhesive brands betting on Bollywood stars?]]> Bollywood Celebrity endorsements,Kajaria Gresbond Ranveer Singh,Pidilite Roff marketing strategy,Bollywood endorsements tile adhesives,tile adhesive brand visibility,B2B2C marketing tile industry,celebrity influence construction products,home renovation t https://www.exchange4media.com/news-photo/159137-tilesmm.jpg https://www.exchange4media.com/influence-zone-news/how-street-agitation-is-powering-indias-creator-growth-159136.html 2026-10-14T11:11:47+05:30 Exchange4Media en <![CDATA[How street agitation is powering India’s creator growth]]> Creator Economy India,Digital Media Transformation,India digital creators,street protests impact,independent journalism growth,Dhruv Rathee YouTube,Samdish Bhatia UNFILTERED,Kavya Karnatac reporting,Neha Bora activism,youth engagement protests,Kavya Karna https://www.exchange4media.com/news-photo/159136-protestmm.jpg https://www.exchange4media.com/people-movement-news/vijjayendra-agarwal-joins-real-estate-advisory-cbre-south-asia-as-ed-head-of-marketing-159135.html 2026-10-14T10:45:53+05:30 Exchange4Media en <![CDATA[Vijjayendra Agarwal joins real estate advisory CBRE South Asia as ED & Head of Marketing]]> marketing and communications strategy,CBRE South Asia Executive Director,CBRE South Asia news,Vijjayendra Agarwal CBRE South Asia,CBRE South Asia marketing leadership,real estate advisory firm,AI led marketing at CBRE,Vijjayendra Agarwal marketing experti https://www.exchange4media.com/news-photo/159135-vijaymm.jpg https://www.exchange4media.com/marketing-news/the-secret-behind-brands-that-get-noticed-remembered-and-chosen-159134.html 2026-10-14T10:09:18+05:30 Exchange4Media en <![CDATA[The Secret Behind Brands That Get Noticed, Remembered and Chosen]]> Brand identity,Consumer engagement,Customer experience,troo good,packaging design,IndoBevs,customer experience innovation,Wozoyo,Caesarstone,Design Innovation,Brand Design Strategies,Packaging Design Impact,Architectural Design Trends,Caesarstone Design S https://www.exchange4media.com/news-photo/159134-big.jpg https://www.exchange4media.com/marketing-news/the-price-of-patient-acquisition-inside-healthcare-marketing-economics-159133.html 2026-10-14T09:26:47+05:30 Exchange4Media en <![CDATA[The price of patient acquisition: Inside healthcare marketing economics]]> Marketing,Healthcare,Healthcare marketing,Healthcare Marketing Strategies,Healthcare Consumer Behavior,Understanding news,Healthcare Marketing Economics,Patient Acquisition Costs,Digital Healthcare Advertising,Pharmaceutical Advertising Growth,Local Healt https://www.exchange4media.com/news-photo/159133-healthcaremarket.jpg https://www.exchange4media.com/festive-season-news/this-festive-season-brands-are-approving-systems-not-just-ads-159132.html 2026-10-14T09:16:06+05:30 Exchange4Media en <![CDATA[This festive season, brands are approving systems, not just ads]]> Marketing automation,AI in Marketing,digital marketing strategies,Festive Advertising Trends,consumer insights India,Brands news,Festive Season Spending,festivals festive advertising,artifiical intelligence,AI in marketing advertising,Consumer Behavior 20 https://www.exchange4media.com/news-photo/159132-fest.jpg https://www.exchange4media.com/media-others-news/india-is-a-key-subscription-market-for-bloomberg-christine-cook-159131.html 2026-10-14T09:15:22+05:30 Exchange4Media en <![CDATA[India is a key subscription market for Bloomberg: Christine Cook]]> Bloomberg News,Bloomberg New Economy Forum,Indian Media Landscape,Bloomberg Media India,Christine Cook Bloomberg,India subscription market,Bloomberg advertising strategy,global business news,live video opportunities India,business leaders in India,Bloombe https://www.exchange4media.com/news-photo/159131-bloommain.jpg https://www.exchange4media.com/digital-news/were-teaching-ai-to-do-the-work-but-whos-teaching-the-next-generation-159130.html 2026-10-14T09:09:40+05:30 Exchange4Media en <![CDATA[We’re teaching AI to do the work. But who’s teaching the next generation?]]> Ai,Future of work,Taranjeet singh,AI In Business,AI Career,AI impact on leadership,young professionals development,automation and learning,experience vs knowledge,AI in the workplace,judgment in AI era,career growth with AI,next generation leaders https://www.exchange4media.com/news-photo/159130-taranjeetsingh.jpeg https://www.exchange4media.com/digital-news/microdrama-boom-needs-a-new-script-nikhil-mirchandani-hoop-159129.html 2026-10-14T08:59:09+05:30 Exchange4Media en <![CDATA[Microdrama boom needs a new script: Nikhil Mirchandani, Hoop]]> Nikhil Mirchandani Microdrama,Hoop Entertainment India,Microdrama market growth,Meta Ormax Microdrama report,Microdrama storytelling evolution,Indian entertainment industry trends,Microdrama monetization strategies,Future of microdrama in India,Microdrama https://www.exchange4media.com/news-photo/159129-nikhilmm.jpg https://www.exchange4media.com/media-tv-news/pay-dth-base-shrinks-to-4856-million-as-fm-radio-ad-revenue-falls-9-trai-159128.html 2026-10-14T08:56:55+05:30 Exchange4Media en <![CDATA[Pay DTH base shrinks to 48.56 million, FM radio ad revenue falls 9%: TRAI]]> Dth,Fm radio,Radio,Telecom regulatory authority of india,Trai,Tv,Pay DTH,broadcasting industry trends,TRAI report DTH subscribers,FM radio ad revenue decline,India broadcasting sector news,pay DTH subscriber loss,FM radio advertising revenue,telecom growt https://www.exchange4media.com/news-photo/159128-PayDTH.jpg https://www.exchange4media.com/media-others-news/gautam-gambhir-at-45-his-unconventional-journey-as-a-brand-endorser-159127.html 2026-10-14T08:41:40+05:30 Exchange4Media en <![CDATA[Gautam Gambhir at 45: His unconventional journey as a brand endorser]]> Brands,Gautam gambhir,Sports,cricketer,Indian cricket team,Coach,Gautam Gambhir Birthday,Gautam Gambhir Campaigns,Gautam Gambhir Brands,Gautam Gambhir Ads,Gautam Gambhir brand endorsements,Gautam Gambhir advertising journey,Gautam Gambhir 45th birthday,In https://www.exchange4media.com/news-photo/159127-GG1.jpg https://www.exchange4media.com/advertising-news/no-dip-in-festive-ad-spends-fmcg-and-bfsi-lead-momentum-publicis-medias-ld-159126.html 2026-10-14T08:36:58+05:30 Exchange4Media en <![CDATA[In India, Publicis Media leads in both new wins & retentions: Publicis Media's LD]]> CTV advertising growth,Influencer Marketing Strategies,Digital Advertising Trends India,Publicis Media festive ad spending,Lalatendu Das advertising insights,FMCG ad trends 2026,BFSI advertising growth,Publicis Media leadership,2027 advertising outlook,ad https://www.exchange4media.com/news-photo/159126-LDmm.jpg https://www.exchange4media.com/media-tv-news/tv-ad-activity-drops-86-amid-barc-blackout-digital-surges-245-159125.html 2026-10-14T08:36:16+05:30 Exchange4Media en <![CDATA[TV ad activity drops 8.6% amid BARC blackout; digital surges 24.5%]]> Marketing,Barc ratings,Broadcast,Broadcasting,Digital news,Tv advertising,Tv channels,media news,advertising industry trends,digital advertising growth,BARC ratings blackout,digital vs traditional advertising,Television Advertising Decline,TAM AdEx Insigh https://www.exchange4media.com/news-photo/158788-ctv.avif https://www.exchange4media.com/marketing-news/bumble-to-be-acquired-by-ithaca-holdings-in-13-billion-deal-159124.html 2026-10-14T08:06:22+05:30 Exchange4Media en <![CDATA[Bumble to be acquired by Ithaca Holdings in $1.3 billion deal]]> Acquisition,Bumble,Whitney Wolfe Herd,Ithaca Holdings,Bumble Acquisition,Ithaca Holdings deal,Bumble Inc news,Bumble leadership change,Ithaca Holdings Co CEOs,Bumble shareholder approval,Bumble future plans,Bumble cash transaction,Ithaca Holdings investme https://www.exchange4media.com/news-photo/159124-BumbleInc..jpg https://www.exchange4media.com/marketing-news/publicis-sapient-instrumental-in-two-major-account-wins-without-pitching-arthur-sadoun-159123.html 2026-10-13T19:56:38+05:30 Exchange4Media en <![CDATA[Publicis Sapient instrumental in two major account wins without pitching: Arthur Sadoun]]> Arthur sadoun,Microsoft,Pepsico,Publicis Sapient,AI transformation in marketing,Publicis news,Arthur Sadoun Publicis Groupe,account wins,Publicis Sapient account wins,Microsoft PepsiCo accounts,Publicis Groupe technology integration,Publicis Sapient growt https://www.exchange4media.com/news-photo/159123-arthur.jpg https://www.exchange4media.com/media-tv-news/mos-l-murugan-seeks-to-quit-ib-ministry-to-focus-on-bjp-in-tamil-nadu-159122.html 2026-10-13T18:49:42+05:30 Exchange4Media en <![CDATA[MoS L Murugan seeks to quit I&B Ministry to focus on BJP in Tamil Nadu]]> resignation,MoS L Murugan I B Ministry,BJP grassroots organization,L Murugan BJP Tamil Nadu,I amp B Ministry resignation,Union Cabinet changes,2029 Lok Sabha elections,BJP leadership Tamil Nadu,L Murugan political journey,Tamil Nadu development initiative https://www.exchange4media.com/news-photo/159122-muru.jpg https://www.exchange4media.com/marketing-news/from-baby-clothes-to-play-zones-what-makes-families-keep-coming-back-159121.html 2026-10-13T18:02:48+05:30 Exchange4Media en <![CDATA[From Baby Clothes to Play Zones: What Makes Families Keep Coming Back?]]> Baby care,Customer engagement,Parenting,Customer experience,Mother Sparsh,Brand loyalty,ZONE,Pokiddo Jr,Ultra Soft Toys,Bubz,parenting trends,family needs evolution,child development products https://www.exchange4media.com/news-photo/159121-NewProject-2026-10-13T175811.249.jpg https://www.exchange4media.com/people-movement-news/ajay-kumar-appointed-group-editor-of-english-newspaper-top-story-159120.html 2026-10-13T18:00:20+05:30 Exchange4Media en <![CDATA[Ajay Kumar appointed Group Editor of English newspaper Top Story]]> Journalism,Ajay Kumar,media news,Group Editor,Top Story editorial direction,English newspaper Top Story,Top Story Group Editor,Ajay Kumar Top Story,Top Story newspaper news,Ajay Kumar journalism career,print journalism leadership https://www.exchange4media.com/news-photo/159120-ajay.jpg https://www.exchange4media.com/people-movement-news/oneott-intertainment-appoints-ashish-krishana-sharma-as-cbo-retail-institutional-sales-159119.html 2026-10-13T17:50:28+05:30 Exchange4Media en <![CDATA[OneOTT Intertainment appoints Ashish Krishana Sharma as CBO, Retail & Institutional Sales]]> CBO,telecom industry leadership,Ashish news,OneOTT Intertainment,Ashish Krishana Sharma,Retail Institutional Sales,OneOTT Intertainment CBO appointment,Ashish Krishana Sharma OneOTT Intertainment,ONE Broadband leadership change,Hinduja Global Solutions ne https://www.exchange4media.com/news-photo/159119-NewProject-2026-10-13T173345.0761.jpg https://www.exchange4media.com/marketing-news/beyond-the-price-tag-how-personalisation-shapes-the-luxury-customer-experience-159118.html 2026-10-13T17:17:31+05:30 Exchange4Media en <![CDATA[Beyond the Price Tag: How Personalisation Shapes the Luxury Customer Experience]]> Customer engagement,Customer experience,Customer loyalty,luxury brand strategy,Bespoke Luxury,Abdul Nasir Shaikh,A Co,Branding Personalisation,Luxury Customer Experience,Personalization in Luxury,Abdul Nasir Shaikh A amp Co,Bespoke Luxury Products,Craftsm https://www.exchange4media.com/news-photo/159118-NewProject-2026-10-13T171017.653.jpg https://www.exchange4media.com/marketing-news/5-things-ai-agents-can-already-do-that-most-marketers-still-do-manually-159117.html 2026-10-13T17:13:12+05:30 Exchange4Media en <![CDATA[5 Things AI Agents Can Already Do That Most Marketers Still Do Manually]]> Digital marketing,Lead generation,Marketing analytics,Marketing automation,Generative AI,Automation,AI in Marketing,Agentic AI,AI Agents,AI Marketing,Campaign Optimisation,AI Agents 2026,Campaign Optimization,Customer Personalization,Salesforce Marketing https://www.exchange4media.com/news-photo/159117-NewProject-2026-10-13T170920.269.jpg https://www.exchange4media.com/people-movement-news/omnicom-agency-kinnects-cco-neville-shah-to-move-on-159116.html 2026-10-13T16:41:02+05:30 Exchange4Media en <![CDATA[Omnicom agency Kinnect’s CCO Neville Shah to move on]]> Neville shah,Omnicom,Cco,Advertising news,Kinnect,advertising industry updates,Omnicom Advertising India,Kinnect leadership change,advertising agency news,Neville Shah Kinnect,Kinnect Chief Creative Officer,Neville Shah resignation,Kinnect creative campai https://www.exchange4media.com/news-photo/159116-big4.jpg https://www.exchange4media.com/people-movement-news/womens-footwear-brand-nuvah-appoints-barkha-singh-as-chief-creative-officer-159115.html 2026-10-13T16:33:31+05:30 Exchange4Media en <![CDATA[Women’s footwear brand Nuvah appoints Barkha Singh as Chief Creative Officer]]> Barkha Singh,women s fashion industry,Women s footwear brand,Nuvah,as Chief Creative Officer,Barkha Singh Nuvah,Nuvah Chief Creative Officer,Nuvah leadership change,Avni Jain Nuvah,Nuvah product design,Barkha Singh creative role,Barkha Singh fashion impac https://www.exchange4media.com/news-photo/159115-big3.jpg https://www.exchange4media.com/people-movement-news/bnp-paribas-names-aman-mehra-director-head-transaction-banking-sales-north-east-india-159114.html 2026-10-13T15:52:38+05:30 Exchange4Media en <![CDATA[BNP Paribas names Aman Mehra Director & Head-Transaction Banking Sales, North & East India]]> BNP Paribas,Banking Industry,Aman news,Aman Mehra BNP Paribas,Transaction Banking,Transaction Banking Sales North East India,BNP Paribas leadership change,DBS Bank executive transition,Aman Mehra banking experience,Transaction banking industry news,Aman M https://www.exchange4media.com/news-photo/159114-AmanMehra.jpg https://www.exchange4media.com/people-movement-news/nexus-select-trust-names-siddharth-nawal-as-md-ceo-designate-dalip-sehgal-to-step-down-159113.html 2026-10-13T14:24:03+05:30 Exchange4Media en <![CDATA[Nexus Select Trust names Siddharth Nawal as MD & CEO-Designate, Dalip Sehgal to step down]]> Nexus Mall,Siddharth news,Nexus Select Trust,Siddharth Nawal Nexus Select Trust,Nexus Select Trust leadership change,Nexus Select Trust CEO appointment,Dalip Sehgal resignation,Nexus Select Mall Management,Blackstone Group India,Nexus Select Trust managem https://www.exchange4media.com/news-photo/159113-big.jpg https://www.exchange4media.com/media-others-news/jio-cash-machine-indias-first-rs10-lakh-crore-ipo-lands-net-debt-free-159112.html 2026-10-13T13:50:22+05:30 Exchange4Media en <![CDATA[Jio Cash Machine: India’s first ₹10-lakh-crore IPO lands net-debt-free]]> Reliance jio infocomm,Jio Platforms IPO,India telecom industry,net debt free Jio,Jio financial performance,Jio cash flow growth,Jio IPO impact,Jio valuation comparison,Jio market position,Jio investment opportunities,10 lakh crore IPO https://www.exchange4media.com/news-photo/159112-jiomm.jpg https://www.exchange4media.com/people-movement-news/miq-makes-sales-leadership-appointments-159111.html 2026-10-13T13:20:26+05:30 Exchange4Media en <![CDATA[MiQ makes sales leadership appointments]]> digital advertising India,OTT media leadership,MiQ sales leadership,Ashish Ashdhir MiQ,Sameer Bajaj MiQ,Yasser Suhail MiQ,programmatic marketing MiQ,adtech industry appointments,MiQ growth strategy,MiQ team expansion,MiQ new directors,MiQ news https://www.exchange4media.com/news-photo/159111-miqmm.jpg https://www.exchange4media.com/marketing-news/boldfit-raises-over-rs-400-crore-in-series-b-round-159110.html 2026-10-13T13:05:03+05:30 Exchange4Media en <![CDATA[Boldfit raises over Rs 400 crore in Series B round]]> Bessemer venture partners,Boldfit expansion plans,Boldfit funding news,Series B funding Boldfit,Bharat Value Fund investment,Bessemer Venture Partners involvement,Boldfit retail growth strategy,KL Rahul Sania Mirza investors,Boldfit product development in https://www.exchange4media.com/news-photo/159110-boldmm.jpg https://www.exchange4media.com/industry-briefing-news/portfolio-night-concludes-fifth-edition-puts-emerging-indian-creatives-in-the-spotlight-159109.html 2026-10-13T13:03:38+05:30 Exchange4Media en <![CDATA[Portfolio Night concludes fifth edition, puts emerging Indian creatives in the spotlight]]> The one club for creativity,Portfolio Night India 2026,emerging Indian creatives,Aadya Adukia Portfolio Night winner,Aaradhya Gandhre Portfolio Night winner,creative talent showcase India,young creatives networking event,advertising industry mentorship,Po https://www.exchange4media.com/news-photo/159109-main1.jpg https://www.exchange4media.com/marketing-news/nat-habit-raises-rs-142-crore-in-series-c-funding-round-159108.html 2026-10-13T12:52:33+05:30 Exchange4Media en <![CDATA[Nat Habit raises Rs 142 crore in Series C funding round]]> Nat Habit,personal care market India,Nat Habit Funding,Nat Habit funding round,Series C funding Nat Habit,Trident Growth Partners investment,Ayurvedic personal care brand,Swagatika Das Nat Habit,Gaurav Agarwal Nat Habit,natural personal care products,Nat https://www.exchange4media.com/news-photo/159108-main.jpg https://www.exchange4media.com/advertising-news/publicis-groupe-posts-5-organic-net-revenue-growth-in-q3-159107.html 2026-10-13T12:48:05+05:30 Exchange4Media en <![CDATA[Publicis Groupe posts 5% organic net revenue growth in Q3]]> Publicis Groupe Q3 2026 results,Publicis Groupe organic revenue growth,AI powered marketing services,Arthur Sadoun Publicis Groupe,Publicis Groupe financial performance,Connected Media growth Publicis,Publicis Groupe full year guidance 2026,Latin America https://www.exchange4media.com/news-photo/159107-Publicisnew.jpg https://www.exchange4media.com/marketing-news/youtubes-print-ads-make-a-case-for-prints-enduring-influence-daburs-rajiv-dubey-159106.html 2026-10-13T12:43:20+05:30 Exchange4Media en <![CDATA[YouTube’s print ads make a case for print’s enduring influence: Dabur’s Rajiv Dubey]]> Dabur,Rajiv dubey,Youtube,Dabur media strategy,Media Planning Strategies,Rajiv Dubey Dabur,YouTube print advertising,print media influence,YouTube advertising campaign,traditional media relevance,Dabur Vice President insights,print vs digital advertising https://www.exchange4media.com/news-photo/159106-RajivDubeyxDabur.jpg https://www.exchange4media.com/industry-briefing-news/republic-launches-video-news-app-159100.html 2026-10-13T12:34:11+05:30 Exchange4Media en <![CDATA[Republic launches video news app]]> Arnab Goswami Republic Media,Republic Media video news app,Republic Media digital strategy,video news app launch,Republic Media live streams,interactive news features,Republic Media audience engagement,Republic Media technology innovation,new video app Re https://www.exchange4media.com/news-photo/159100-arnabmm.jpg https://www.exchange4media.com/people-movement-news/abhishek-iyer-joins-india-basketball-league-as-cmo-159105.html 2026-10-13T12:32:39+05:30 Exchange4Media en <![CDATA[Abhishek Iyer joins India Basketball League as CMO]]> Sony pictures networks india,ACG Sports news,Sports marketing leadership,Abhishek Iyer India Basketball League,India Basketball League CMO,ACG Sports leadership,FanCode brand marketing,sports marketing executive,IBL new CMO appointment,Abhishek Iyer sport https://www.exchange4media.com/news-photo/159105-AbhishekIyer.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/vijayendra-agarwal-joins-cbre-south-asia-as-ed-head-marketing-brand-comms-csr-159104.html 2026-10-13T12:24:00+05:30 Exchange4Media en <![CDATA[Vijayendra Agarwal joins CBRE South Asia as ED & Head – Marketing, Brand, Comms & CSR]]> Real estate marketing leadership,Vijayendra Agarwal CBRE South Asia,CBRE South Asia Executive Director,Marketing Leadership CBRE,Brand Strategy CBRE South Asia,Corporate Communications CBRE,AI Marketing CBRE South Asia,CBRE South Asia news,Vijayendra Agar https://www.exchange4media.com/news-photo/159104-image-creative6.jpg https://www.exchange4media.com/people-movement-news/uti-mutual-fund-elevates-mohit-totlani-to-head-of-marketing-159103.html 2026-10-13T12:18:30+05:30 Exchange4Media en <![CDATA[UTI Mutual Fund elevates Mohit Totlani to Head of Marketing]]> Uti mutual fund,Mohit Totlani UTI Mutual Fund,UTI Mutual Fund marketing leadership,Head of Marketing UTI Mutual Fund,UTI Mutual Fund news,Mohit Totlani,UTI Mutual Fund Head of Marketing,Mohit Totlani promotion,Nippon India Mutual Fund experience,Reliance https://www.exchange4media.com/news-photo/159103-UTIMutualFund.jpg https://www.exchange4media.com/people-movement-news/zoo-media-names-kartik-khanna-and-rehan-dadachanji-as-partners-159102.html 2026-10-13T12:08:32+05:30 Exchange4Media en <![CDATA[Zoo Media names Kartik Khanna and Rehan Dadachanji as Partners]]> Zoo Media Partners,Kartik Khanna promotion,Rehan Dadachanji leadership,The Starter Labs co founders,Zoo Media leadership change,Kartik Khanna Zoo Media,Rehan Dadachanji Zoo Media,Zoo Media growth strategy,Indian advertising network leadership,The Starter https://www.exchange4media.com/news-photo/159102-zoomm.jpg