https://www.exchange4media.com/industry-briefing-news/why-health-insurance-is-one-of-indias-most-expensive-categories-to-advertise-online-158725.html 2026-09-29T18:44:09+05:30 Exchange4Media en <![CDATA[Why health insurance is one of India's most expensive categories to advertise online]]> Marketing,Digital media,Health insurance,Advertising,online ad,Health Insurance Advertising Costs,Digital Marketing Health Insurance,Insurance Click Prices India,IRDAI Advertising Regulations,Customer Value in Insurance Ads,Health Insurance Market Trends, https://www.exchange4media.com/news-photo/158725-NewProject-2026-09-29T175023.062.jpg https://www.exchange4media.com/media-print-news/can-mruci-bring-back-irs-and-more-importantly-restore-industry-trust-158727.html 2026-09-29T18:36:28+05:30 Exchange4Media en <![CDATA[Can MRUCI bring back IRS — and, more importantly, restore industry trust?]]> Newspaper,Print media,Irs,readership survey,MRUCI https://www.exchange4media.com/news-photo/158727-pritn.jpg https://www.exchange4media.com/marketing-initiative-news/how-top-indian-brands-scale-digital-video-ads-to-reach-millions-on-social-media-158723.html 2026-09-29T17:31:46+05:30 Exchange4Media en <![CDATA[How Top Indian Brands Scale Digital Video Ads To Reach Millions On Social Media]]> Digital marketing,Social media,Idiotic Media,Top Indian Brands,Digital Video Ads https://www.exchange4media.com/news-photo/158723-NewProject-2026-09-29T171914.014.jpg https://www.exchange4media.com/digital-news/indian-diaspora-is-dying-to-connect-with-india-prasoon-joshi-prasar-bharati-chairman-158724.html 2026-09-29T17:30:35+05:30 Exchange4Media en <![CDATA[Indian diaspora is dying to connect with India: Prasoon Joshi, Prasar Bharati Chairman]]> Ficci frames,Indian diaspora,Prasar bharati,Prasoon joshi,Prasoon Joshi Prasar Bharati,Prasar Bharati international strategy,WAVES OTT platform expansion,Indian diaspora engagement,FICCI Frames 2026 insights,telecom partnerships WAVES OTT,Indian content f https://www.exchange4media.com/news-photo/158724-joshi.jpg https://www.exchange4media.com/digital-news/experts-to-explore-how-brands-can-unlock-first-party-data-at-e4m-programmatic-summit-158722.html 2026-09-29T17:17:57+05:30 Exchange4Media en <![CDATA[Experts to explore how brands can unlock first-party data at e4m Programmatic Summit]]> customer data platforms,e4m Real Time Programmatic conference,e4m Programmatic Summit 2023,e4m Programmatic Summit,data driven marketing,digital advertising strategies,data privacy in marketing,digital marketing strategies,Unlocking news,e4m Real Time Pro https://www.exchange4media.com/news-photo/158722-main2.jpg https://www.exchange4media.com/media-tv-news/jiostars-ishan-chatterjee-reveals-regional-languages-account-for-90-of-ipl-watch-time-158721.html 2026-09-29T16:52:04+05:30 Exchange4Media en <![CDATA[JioStar’s Ishan Chatterjee reveals regional languages account for 90% of IPL watch time]]> Ipl,Ishan chatterjee,Sports,jiostar,JioStar Ishan Chatterjee,JioStar IPL viewership,Ishan Chatterjee JioStar,regional language sports content,JioStar streaming technology,IPL 2026 audience growth,JioStar ChatGPT integration,women s cricket investment,Pro https://www.exchange4media.com/news-photo/158721-IshanChatterjee.jpg https://www.exchange4media.com/marketing-news/why-context-and-creativity-are-becoming-advertisings-new-attention-currency-158720.html 2026-09-29T16:46:21+05:30 Exchange4Media en <![CDATA[Why Context and Creativity Are Becoming Advertising’s New Attention Currency]]> Adtech,Exchange4media,Marketing effectiveness,Media planning,Contextual advertising,Creative strategy,Advertising,consumer attention,Contextual marketing,attention economy,AI in Marketing,Mediakart,Marketing Measurement,advertising strategy,Digital advert https://www.exchange4media.com/news-photo/158720-big2.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/tucker-bounds-takes-charge-of-metas-global-communications-strategy-158719.html 2026-09-29T16:06:23+05:30 Exchange4Media en <![CDATA[Tucker Bounds takes charge of Meta's global communications strategy]]> AI in communications,Meta leadership change,Tucker Bounds Meta,Meta global communications,David Ginsberg transition,Meta public affairs,Meta communications strategy,Meta product development,Tucker Bounds appointed Meta leader,David Ginsberg new role,Meta https://www.exchange4media.com/news-photo/158719-image-creative2.jpg https://www.exchange4media.com/media-tv-news/barc-blackout-puts-linear-tvs-ad-business-under-pressure-say-broadcasters-158718.html 2026-09-29T14:33:57+05:30 Exchange4Media en <![CDATA[BARC blackout puts linear TV’s ad business under pressure, say broadcasters]]> Ficci,Ficci frames,Rahul Kanwal NDTV,Punit Goenka Zee Entertainment,Linear TV advertising,broadcasting industry challenges,FICCI Frames 2026,BARC blackout impact,linear TV advertising decline,Gaurav Banerjee Sony Pictures,advertising shift to digital,tele https://www.exchange4media.com/news-photo/158718-tv.jpg https://www.exchange4media.com/marketing-news/when-the-east-celebrates-brands-follow-the-durga-puja-opportunity-158717.html 2026-09-29T14:33:47+05:30 Exchange4Media en <![CDATA[When the East celebrates, brands follow: The Durga Puja opportunity]]> Festive Marketing Strategies,Suvendu Adhikari West Bengal,Durga Puja 2026,Kolkata festival marketing,Durga Puja brand opportunities,Bengal cultural celebrations,local brands Durga Puja,Durga Puja consumer engagement,Kolkata pandal hopping,Durga Puja media https://www.exchange4media.com/news-photo/158717-durgamm.jpg https://www.exchange4media.com/media-tv-news/an-overdue-mandate-for-accessible-tv-158716.html 2026-09-29T14:11:17+05:30 Exchange4Media en <![CDATA[An overdue mandate for accessible TV]]> Accessible TV India,MIB Accessibility Standards,Same Language Captions India,Indian Sign Language TV,Disability Rights in India,TV Accessibility Regulations,BIRD Initiative for TV,RPwD Act 2016 Compliance,Media Accessibility for PwDs,AI in TV Accessibilit https://www.exchange4media.com/news-photo/158444-big10.jpg https://www.exchange4media.com/people-movement-news/impactexclusive-arijit-sengupta-ex-cmo-zydus-wellness-to-lead-marketing-at-mars-158715.html 2026-09-29T13:59:21+05:30 Exchange4Media en <![CDATA[#IMPACTExclusive: Arijit Sengupta, ex-CMO, Zydus Wellness, to lead marketing at Mars]]> Zydus Wellness news,FMCG marketing expert,Arijit Sengupta Mars,Mars marketing leadership,Zydus Wellness CMO transition,FMCG marketing news,Snacking and Kellanova leadership,Zydus Wellness brand strategy,Reckitt marketing executive,Hindustan Unilever marke https://www.exchange4media.com/news-photo/158715-ariijitmm.jpg https://www.exchange4media.com/people-movement-news/sunder-balasubramanian-to-exit-myntra-as-chief-marketing-officer-158714.html 2026-09-29T13:23:45+05:30 Exchange4Media en <![CDATA[Sunder Balasubramanian to exit Myntra as Chief Marketing Officer]]> Chief marketing officer,Cmo,Myntra,Sunder Balasubramanian,Myntra leadership change,FMCG marketing leadership,Myntra Chief Marketing Officer,Myntra CMO Sunder Balasubramanian,Myntra CMO,People Movement News Latest News,Sunder Balasubramanian Myntra,Myntra https://www.exchange4media.com/news-photo/158714-SunderBalasubramanian.jpg https://www.exchange4media.com/digital-news/from-media-intelligence-to-business-impact-jai-lala-to-speak-at-e4m-programmatic-summit-158712.html 2026-09-29T13:07:28+05:30 Exchange4Media en <![CDATA[From media intelligence to business impact, Jai Lala to speak at e4m Programmatic Summit]]> Jai lala,e4m Real Time Programmatic conference,e4m Programmatic Summit 2023,e4m Programmatic Summit,Digital advertising trends,Programmatic Advertising Insights,Digital Advertising Insights,digital marketing strategies,Jai news,programmatic advertising tr https://www.exchange4media.com/news-photo/158712-main1.jpg https://www.exchange4media.com/digital-news/nvidia-launches-open-agent-safety-platform-for-ai-security-158713.html 2026-09-29T12:48:17+05:30 Exchange4Media en <![CDATA[NVIDIA launches Open Agent Safety Platform for AI security]]> Ai,NVIDIA,AI governance,Jensen Huang,NVIDIA Open Agent Safety Platform,AI Security,Open Agent Safety Platform,NVIDIA AI Infrastructure,AI Safety,AI security solutions,NVIDIA AI governance,NVIDIA OpenShell runtime,AI agent safety technology,NVIDIA BlueFiel https://www.exchange4media.com/news-photo/158713-NVIDIA.jpg https://www.exchange4media.com/media-tv-news/uday-shankar-indias-media-industry-must-play-a-bigger-role-in-building-brand-india-158711.html 2026-09-29T12:46:13+05:30 Exchange4Media en <![CDATA[Uday Shankar: India’s media industry must play a bigger role in building Brand India]]> Lifetime achievement award,Media and entertainment industry,FICCI Frames 2023,storytelling in media,JioStar Vice Chairman,Uday Shankar media role,Brand India narrative,India global perception,media influence on society,Uday Shankar speech highlights,Uday https://www.exchange4media.com/news-photo/158711-UdayShankarxFICCI2026.jpg https://www.exchange4media.com/advertising-news/asci-issues-guidelines-on-responsible-labelling-of-ai-generated-ad-content-158710.html 2026-09-29T12:33:01+05:30 Exchange4Media en <![CDATA[ASCI issues guidelines on responsible labelling of AI-generated ad content]]> Advertising standards council of india,Ai,Asci,Advertising,synthetically generated content,AI in advertising India,AI Generated Content Regulations,consumer protection advertising,ASCI AI Advertising Guidelines,Responsible Labelling AI Content,Synthetic C https://www.exchange4media.com/news-photo/158710-157053-ascimm.jpg https://www.exchange4media.com/industry-briefing-news/kotak-life-partners-with-dept-to-accelerate-customer-centric-digital-transformation-158709.html 2026-09-29T12:28:57+05:30 Exchange4Media en <![CDATA[Kotak Life partners with DEPT to accelerate customer-centric digital transformation]]> AI in insurance,Kotak Life Digital Transformation,DEPT Partnership,Cloud Native Architecture,Customer Centric Solutions,Sourabh Chatterjee Kotak Life,Agentic Development Approach,Digital Engagement Platforms,Insurance Technology Innovation,Kotak Life Cust https://www.exchange4media.com/news-photo/158709-kotakmm.jpg https://www.exchange4media.com/people-movement-news/dhiraj-adya-named-worldwide-head-of-advisor-relations-at-tech-mahindra-158708.html 2026-09-29T12:19:39+05:30 Exchange4Media en <![CDATA[Dhiraj Adya named Head of Worldwide Advisory Ecosystem at Tech Mahindra]]> Tech mahindra,Tech Mahindra leadership change,Dhiraj Adya,Dhiraj Adya Tech Mahindra,Tech Mahindra Advisor Relations,enterprise AI technology,Tech Mahindra news,Dhiraj Adya appointment,global advisory community,Tech Mahindra leadership updates,Dhiraj Adya https://www.exchange4media.com/news-photo/158708-DhirajAdya.jpg https://www.exchange4media.com/media-tv-news/uday-shankar-receives-lifetime-achievement-award-at-ficci-frames-2026-158707.html 2026-09-29T12:19:32+05:30 Exchange4Media en <![CDATA[Uday Shankar receives Lifetime Achievement Award at FICCI FRAMES 2026]]> JioStar leadership,JioStar Vice Chairman,Indian media industry leader,FICCI Frames 2026,Uday Shankar Lifetime Achievement Award,Uday Shankar media contributions,FICCI awards 2026,Uday Shankar career highlights,Impact of Uday Shankar on media,Bodhi Tree Sy https://www.exchange4media.com/news-photo/158707-UdayShankar.jpg https://www.exchange4media.com/people-movement-news/komal-puri-joins-mongodb-to-lead-marketing-for-india-158706.html 2026-09-29T11:53:12+05:30 Exchange4Media en <![CDATA[MongoDB ropes in Komal Puri to lead marketing for India]]> Komal news,Marketing strategy in India,marketing leadership in tech,MongoDB,Komal Puri,Komal Puri MongoDB,MongoDB India Marketing Lead,MongoDB leadership change,technology marketing India,Komal Puri appointment,MongoDB team momentum,new marketing strategi https://www.exchange4media.com/news-photo/158706-main1.jpg https://www.exchange4media.com/media-others-news/ib-minister-shri-prabhat-calls-for-greater-accountability-in-indias-creator-economy-158705.html 2026-09-29T11:45:38+05:30 Exchange4Media en <![CDATA[MIB Add'l Secy Prabhat calls for greater accountability in India’s creator economy]]> India creator economy,digital advertising transparency,Prabhat I B Minister,digital media accountability,intellectual property India,sustainable creative businesses,FICCI Media Moment,digital content safety,creator led enterprises,WAVES ecosystem initiati https://www.exchange4media.com/news-photo/158705-prabhatnew.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/k2-communications-names-aditi-divekar-as-national-group-head-158704.html 2026-09-29T11:36:00+05:30 Exchange4Media en <![CDATA[K2 Communications names Aditi Divekar as National Group Head]]> public relations leadership,Strategic Communications Expert,Aditi Divekar K2 Communications,K2 Communications National Group Head,K2 Communications leadership,Aditi Divekar appointment,K2 Communications news,Tata Group communications,K2 Communications cli https://www.exchange4media.com/news-photo/158704-image-creative12.jpg https://www.exchange4media.com/media-tv-news/prasar-bharati-seeks-global-telco-partners-to-monetise-waves-ott-targets-indian-diaspora-158703.html 2026-09-29T11:28:57+05:30 Exchange4Media en <![CDATA[Prasar Bharati seeks global telco partners to monetise WAVES OTT, targets Indian diaspora]]> Prasar Bharati WAVES OTT,WAVES OTT global expansion,telecom partnerships India,Indian diaspora streaming,Prasar Bharati international strategy,WAVES OTT monetization,telecom operator partnerships,WAVES OTT content distribution,Prasar Bharati EOI announcem https://www.exchange4media.com/news-photo/158703-PB.jpg https://www.exchange4media.com/people-movement-news/debasish-satapathy-joins-levi-strauss-co-to-lead-e-commerce-business-158702.html 2026-09-29T11:27:15+05:30 Exchange4Media en <![CDATA[Debasish Satapathy joins Levi Strauss & Co. to lead E-commerce business]]> E commerce Growth Strategies,Debasish Satapathy Levi Strauss,Levi Strauss E commerce leadership,E commerce business Levi Strauss,Levi Strauss Co news,Debasish Satapathy new role,E commerce industry leadership,Levi Strauss digital strategy,Debasish Satapat https://www.exchange4media.com/news-photo/158702-big7.jpg https://www.exchange4media.com/advertising-news/impactexclusive-hashtag-orange-wins-taco-bell-media-mandate-158700.html 2026-09-29T11:14:19+05:30 Exchange4Media en <![CDATA[#ImpactExclusive: Hashtag Orange wins Taco Bell media mandate]]> Wavemaker india,Hashtag Orange leadership,Hashtag Orange Taco Bell,Taco Bell media mandate,Wavemaker India transition,Taco Bell marketing strategy,Taco Bell integrated media,Hashtag Orange wins mandate,Taco Bell creative duties,60 crore Taco Bell account, https://www.exchange4media.com/news-photo/158700-tacomm.jpg https://www.exchange4media.com/people-movement-news/nishtha-badhani-appointed-vice-president-national-accounts-at-rajasthan-patrika-158701.html 2026-09-29T11:11:44+05:30 Exchange4Media en <![CDATA[Nishtha Badhani appointed Vice President- National Accounts at Rajasthan Patrika]]> Kevin vaz,media industry appointments,media sales expert,Network18 Media leadership,Nishtha Badhani Rajasthan Patrika,Rajasthan Patrika Vice President,National Accounts leadership,JioStar Associate Director,Rajasthan Patrika news,Disney Star media leaders https://www.exchange4media.com/news-photo/158701-big6.jpg https://www.exchange4media.com/media-others-news/kevin-vaz-calls-for-regulatory-relief-for-linear-tv-immediate-restoration-of-barc-ratings-158699.html 2026-09-29T11:00:24+05:30 Exchange4Media en <![CDATA[Kevin Vaz calls for regulatory relief for linear TV; immediate restoration of BARC ratings]]> Kevin Vaz JioStar,digital media evolution,JioStar CEO,broadcasting industry challenges,Media Consumption Patterns,broadcasting industry changes,BARC ratings restoration,FICCI Frames 2026,media consumption trends,FICCI Media and Entertainment Committee,lin https://www.exchange4media.com/news-photo/158699-kevinnew.jpg https://www.exchange4media.com/people-movement-news/red-fm-appoints-subarna-raychaudhuri-as-west-head-at-red-max-sales-158698.html 2026-09-29T10:58:03+05:30 Exchange4Media en <![CDATA[Red FM appoints Subarna RayChaudhuri as West Head at Red Max Sales]]> Red fm,media sales expert,client relationship management,Subarna RayChaudhuri,Subarna RayChaudhuri Red FM,Red FM West Head appointment,Red Max Sales leadership,Zee Live Vice President,Red FM news,business development in media,Red FM Mumbai office,digital https://www.exchange4media.com/news-photo/158698-big5.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/swagat-lakku-joins-arvind-limited-as-head-of-corporate-communications-158697.html 2026-09-29T10:47:41+05:30 Exchange4Media en <![CDATA[Swagat Lakku joins Arvind Limited as Head of Corporate Communications]]> Corporate Communications leadership,Corporate Communications Head,Swagat Lakku Arvind Limited,Arvind Limited Corporate Communications,Arvind Limited leadership change,Welspun Living Limited,Swagat Lakku appointment,Arvind Limited news,Swagat Lakku joins A https://www.exchange4media.com/news-photo/158697-image-creative22.jpg https://www.exchange4media.com/people-movement-news/deepak-singh-appointed-partner-director-india-at-openai-158696.html 2026-09-29T10:47:19+05:30 Exchange4Media en <![CDATA[Deepak Singh appointed Partner Director, India at OpenAI]]> OpenAI leadership change,OpenAI India news,Deepak news,AI partnerships India,Deepak Singh OpenAI,OpenAI Partner Director India,cloud computing expert,PaloAlto Networks India,AWS Google cloud experience,Deepak Singh career,cloud adoption patterns,GTM Partn https://www.exchange4media.com/news-photo/158696-big3.jpg https://www.exchange4media.com/people-movement-news/zeel-elevates-priya-advirkar-as-senior-vice-president-brand-solutions-creative-158695.html 2026-09-29T10:38:05+05:30 Exchange4Media en <![CDATA[ZEEL elevates Priya Advirkar as Senior Vice President – Brand Solutions, Creative]]> Zee entertainment enterprises,Zeel,Media Planning Expert,Priya news,content marketing leadership,Zee Entertainment Enterprises news,brand solutions leadership,Priya Advirkar,Priya Advirkar ZEEL,ZEEL Senior Vice President,ZEEL brand strategy,Priya Advirkar https://www.exchange4media.com/news-photo/158695-big2.jpg https://www.exchange4media.com/pr-and-corporate-communication-news/partha-ghosh-joins-jsw-group-as-evp-group-head-of-communications-158694.html 2026-09-29T10:30:37+05:30 Exchange4Media en <![CDATA[Partha Ghosh joins JSW Group as EVP & Group Head of Communications]]> Corporate Communications India,Air India communications head,Partha Ghosh JSW Group,JSW Group EVP appointment,JSW Group communications leadership,JSW Group news,JSW Group executive leadership,Partha Ghosh corporate communications,JSW Group strategic commu https://www.exchange4media.com/news-photo/158694-editorial-creative--new-331.jpg https://www.exchange4media.com/people-movement-news/sachin-bhatnagar-appointed-president-international-business-at-luxor-group-158693.html 2026-09-29T10:23:46+05:30 Exchange4Media en <![CDATA[Sachin Bhatnagar appointed President - International Business at Luxor Group]]> Luxor group,FMCG industry leadership,FMCG industry executive,Sachin Bhatnagar,Sachin Bhatnagar Luxor Group,Luxor Group President appointment,Luxor Group leadership change,Luxor Group news,business growth Luxor Group,international expansion Luxor Group,Sac https://www.exchange4media.com/news-photo/158693-big.jpg https://www.exchange4media.com/industry-briefing-news/janak-sarda-to-lead-iaa-india-chapter-as-president-for-2026-27-158692.html 2026-09-29T09:22:56+05:30 Exchange4Media en <![CDATA[Janak Sarda to lead IAA India Chapter as President for 2026-27]]> Advertising industry leadership changes,Janak Sarda IAA India,IAA India Chapter President,BFF Foods India leadership,International Advertising Association news,IAA India new leadership team,Nandini Dias IAA Vice President,L V Navaneeth IAA Honorary Secret https://www.exchange4media.com/news-photo/158692-sardamain.jpg https://www.exchange4media.com/digital-news/openais-india-publisher-pipeline-expands-two-more-deals-in-the-works-158690.html 2026-09-29T09:19:37+05:30 Exchange4Media en <![CDATA[OpenAI in talks with two more Indian publishers for partnerships]]> Indian express,Search,Digital,News publishers,Toi,OpenAI,OpenAI News,India publisher,OpenAI India partnerships,Indian publishers AI collaboration,BCCL OpenAI deal,Indian Express Group partnership,media strategy OpenAI India,OpenAI publisher ecosystem,Open https://www.exchange4media.com/news-photo/158690-open.jpg https://www.exchange4media.com/advertising-news/the-ad-after-the-ad-are-brands-now-designing-for-the-conversation-158691.html 2026-09-29T09:18:21+05:30 Exchange4Media en <![CDATA[The ad after the ad: Are brands now designing for the conversation?]]> AI in advertising,Conversational commerce,Digital Marketing Trends,digital marketing evolution,Advertising Industry Evolution,Brand Engagement Strategies,conversational advertising,Creative Agency Insights,Advertising Trends 2026,OpenAI ChatGPT Advertisin https://www.exchange4media.com/news-photo/158691-gptmm.jpg https://www.exchange4media.com/people-movement-news/opus-agency-names-new-apac-leaders-as-it-scales-regional-business-158689.html 2026-09-29T09:03:16+05:30 Exchange4Media en <![CDATA[Opus Agency names new APAC leaders as it scales regional business]]> People movement news,Latest News,Opus Agency,Erica Seo,Charles Turner,Opus Agency APAC leadership,Erica Seo ASEAN,Charles Turner ANZ,Opus Agency appointments,event marketing agency news,Opus Agency expansion,Dena Lowery,Erica Seo Senior Vice President ASE https://www.exchange4media.com/news-photo/158689-OpusAgency.jpg https://www.exchange4media.com/media-tv-news/fast-altd-framework-can-trai-balance-regulation-and-innovation-as-ctv-grows-158687.html 2026-09-29T08:54:51+05:30 Exchange4Media en <![CDATA[FAST, ALTD framework: Can TRAI balance regulation and innovation as CTV grows?]]> broadcasting industry challenges,internet television regulation,television distribution evolution,TRAI regulation CTV,FAST ALTD framework,connected TV regulation,internet television distribution,DTH operators innovation,content piracy concerns,linear tele https://www.exchange4media.com/news-photo/158687-fastmm.jpg https://www.exchange4media.com/media-others-news/after-the-bat-the-next-chapter-of-the-virat-kohli-brand-158688.html 2026-09-29T08:53:18+05:30 Exchange4Media en <![CDATA[After the Bat: The next chapter of the Virat Kohli brand]]> Virat kohli,cricketer,brand virat kohli,virat kohli brands,Cricketer Virat Kohli,Virat Kohli brand evolution,Kohli fitness and lifestyle,Virat Kohli leadership influence,Kohli brand partnerships,Virat Kohli cultural impact,Kohli beyond cricket,Kohli perfo https://www.exchange4media.com/news-photo/158688-ViratKohli.jpg