Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen...
The theme of the Sept 24 event is ‘Creativity First: Brand Engagement In The Connected Era’
The tool is powering communication for brands by improving their experience with order-related updates and resulting in more track...
As Prime Minister Narendra Modi celebrates his birthday today, industry experts tell us how brand Modi continues to inspire
Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage the...
The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency
Pepsi, Doritos and Cadbury are some brands following the trend
Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marke...
Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content...
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