BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state asse...
Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing
Among his other associations, Adhikari was Senior Consultant at World Bank, Washington DC; Dean of Times School of Journalism and...
Matthew Gyves, Director, Creative Cloud Video, Adobe Systems shares how India has always been strong towards their products, but t...
Kempczinski, who was President of McDonald's USA, was named CEO after Steve Easterbrook exited the company
Ravindra Singh Negi, President, Havells India Ltd, talks about the strategy behind launching new range for personal grooming, appo...
Prior to this, Das was Resident Editor, Times of India, Kerala
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