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Tuesday, 1'st October
Why brands need to build their Voice assets

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consu...

 
IAA India Chapter elects Punit Goenka as President for 2nd term

Discovery's Megha Tata to be Vice President

 
Lifestyle International reports 12% revenue growth to Rs 8,467 crore for FY 18-19

Srinivas Rao, Senior Vice President-Marketing, says the retail fashion brand conglomerate targets to reach the 100-store milestone...

 
We are looking to tie earned media to social commerce: Barri Rafferty, Ketchum

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India a...

 
E-commerce has opened up new markets for the brand: Ramesh Kalyanaraman, Kalyan Jewellers

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festi...

 
OTHER HEADLINES
Why are brands loving Dabbu Uncle's moves?

Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts

We plan to peg our advertising budget at over Rs 50 cr by 2020: AK Shaji, MyG

Shaji, Chairman and MD of Kerala-based digital retail chain MyG, spoke about the brand’s journey so far, their advertising budget...

TVS Motor Company unveils ‘Dil Ka Mileage’ campaign with Amitabh Bachchan

The campaign has been created by Dentsu Network Advertising Private Limited

 
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