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ZEEL domestic ad revenue grows 22% in Q1, sets the tone for 2019

17-July-2018
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ZEEL domestic ad revenue grows 22% in Q1, sets the tone for 2019

zee-entertainment-enterprises_1328.html">Zee Entertainment Enterprises Limited (ZEEL) has reported a growth of 22 percent Y-o-Y in its domestic advertising revenue at Rs 1087 crore for the first quarter of fiscal 2019.

ZEEL reported a consolidated revenue of Rs. 17,72 crore. Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was Rs. 5,65.7 crore with an EBITDA margin of 31.9 percent, PAT for the quarter was Rs. 3,26.4 crore. 
Subhash Chandra, Chairman, ZEEL, commented, "The year has commenced on a positive note, for both the company as well as the economy. Government initiatives to aid the farming sector, coupled with the normal monsoon for the third successive year is encouraging for the rural economic growth. The growth in consumption, now being driven by rural as well, bodes well for advertising spends. In addition, increasing availability and adoption of the digital medium, across different sectors, will have a positive effect on the country's growth trajectory." 
Punit Goenka, Managing Director & CEO, ZEEL, commented, "We are happy with the all-round performance of our portfolio during the first quarter of this fiscal. Our domestic advertising growth of 22 percent was driven by higher ad spends across categories and an increase in our network viewership share. Based on our discussions with the advertisers and the visibility on ad campaigns, we believe that the ad growth for the industry could be higher than the initial estimates for this financial year.” 

On the subscription front, TRAI has notified that the new tariff order will come into effect starting January 2019. He said, “We have started discussions with our distribution partners for a seamless transition to the new regime. If implemented as envisaged, the regulation would be beneficial for all the stakeholders and could be a catalyst for ARPU growth. Even under the new regime, we will be able to grow our subscription revenue at a healthy pace.”

He further said about ZEE5, its OTT offering, “(It) is already amongst the top-5 digital entertainment platforms in India. We are confident·that the pace of subscriber addition will further accelerate with the roll-out of original content and exclusive movie premieres. We are on track to be the largest producer of digital content in the country and are committed to make ZEE5 the #1 entertainment destination for digital consumers."

Speaking about the domestic broadcast portfolio, Goenka said that the portfolio further increased its market share and continues to be the leading television entertainment network in the country. He added, “The increase in viewership share is across the markets with strong traction particularly in our regional channels. We believe that there is still room for monetizing the increase in market share, which will allow us to grow ahead of the market.”

Highlights of Q1 FY19


Subscription revenue for the quarter was Rs. 5,18.6 crore. Domestic subscription revenue grew by 12.3% YoY to Rs. 4,25.2 crore. International subscription revenue was Rs. 93.4 crores.

The company claims that ZEEL was the #1 television entertainment network with an all-India viewership share of 19.2%

The network claims that ZEE5 witnessed growth in viewership metrics and is amongst the top-5 digital entertainment platforms in the country.

Zee Studios also released three movies - Beyond the Clouds (Hindi), Parmanu (Hindi) and Nude (Marathi).

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