Magic 106.4 FM, the brand-new radio station that recently hit Mumbai airwaves, has appointed Apeksha Mehta as the Station Head.
Prior to joining Magic 106.4 FM, Apeksha has worked with popular brands in the entertainment industry. She began her career with MTV and also worked with Zee Entertainment Enterprises Limited for eight and a half years, handling marketing for channels Zee TV and Zee Cinema, as well as the OTT platform, Ditto TV. Apeksha has worked as DVP Digital Marketing and Strategy and spearheaded their digital initiatives.
Apeksha previously worked with Amazon Bangalore, with the Amazon Seller Services team and took care of Marketing, PR and special projects for Amazon Sellers. At Amazon she spearheaded the project for the empowerment of women entrepreneurs on the platform, along with working on several award-winning marketing campaigns.
Commenting on her new role at Magic 106.4 FM Apeksha Mehta says, "I am very excited to head the station for Magic 106.4 FM. For me this switch acts as a catalyst for change in my career graph. It is a young brand and given my experience in entertainment with television, I look forward to working with radio now. Magic is a promising brand and there is a lot of creativity which can be explored to reach our listener base. With the brand proposition of âJee Le Zaraâ there is a lot we have in store for the station and I cannot wait to get started on making this brand a successful one.â
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