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(U+R) Aaj Tak continues to lead, ABP News jumps up to rank 2: BARC Wk 9

09-March-2018
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(U+R) Aaj Tak continues to lead, ABP News jumps up to rank 2: BARC Wk 9

Even though the whole country criticised the 'shoddy' media coverage, news channels secured high viewership due to the sudden demise of Bollywood superstar Sridevi last week. According to a recent BARC report on ‘The changing face of TV in India’ not just fiction or reality shows, but even news events cannot escape the lure of  “Drama”, which grabs more viewership. This perhaps explains the route taken by most Hindi news channels last week to cover the unfortunate event. 

Although Aaj Tak continued to lead the genre across markets, ABP News witnessed significant growth in week 9.


Hindi News ( U+R)

Aaj Tak continued to lead the Hindi news genre in the overall market (Urban+Rural). The channel garnered the leadership position with 265508 million impressions in week 9, according to the BARC India ratings. ABP News bagged the second spot in the genre with 259622 million impressions, followed by zee-news_1333.html">Zee News in the third spot with 152917 million impressions and India TV on fourth with 134206 million impressions.

News Nation stood in number five with 118815 million impressions.

Hindi News Rural

In the rural market too, Aaj Tak dominated with 112631 million impressions. This week, the rural market has seen a new entry with ABP News bagging the second spot with 108022 million impressions, followed by Zee News in the third spot with 63129 million impressions and News Nation in the fourth position with 56836 million impressions.

India TV stood at number five this week with 4901 million impressions.


Hindi News Urban

Aaj Tak remainsthe undisputed leader here, with it recording 152877 million impressions in week 9. ABP News climbed up three spots to secure the second rank with 151600 million impressions followed by Zee News on third position with 89787 million impressions.

India TV and News Nation grabbed the fourth and fifth positions with 85155 million impressions and 61979 million impressions respectively.

Tags Aaj Tak ABP News BARC India Zee News Sridevi

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