The Gwalior police has arrested three people for panel home tampering. The complaint was registered against seven people. The FIR was filed by the police on the complaint registered by Deputy General Manager of Hansa Research, one of the vendors of BARC India that installed BAR-O-Meters in panel homes.
As per reports, it was found that a group of people were paying a small sum to those in whose houses the BAR-O-Meters were installed, asking them to watch a particular Hindi news channel.
Names of the accused and that of the news channel involved in this fraud has not been revealed by the police.
A BARC India spokesperson said, ‚ÄúBARC India is committed to a measurement system that is fair, transparent and free of any influences and malpractices. We have deployed cutting-edge technology to detect panel infiltration, and follow up with on-ground vigilance/investigations.
Since day one, we have been approaching law enforcement officials for their support in controlling this menace. We are encouraged by the fact that due to our sustained campaign and complaints, police are now taking action, and arresting those involved in this illegal activity.‚ÄĚ
This the second arrest that has been made in four months. The first arrest was in Karnataka by Bengaluru Cyber Crime Police for trying to tamper with the television viewership data generated by BARC. The complaint was filed by BARC India, which was followed by five people being detained in Telangana. The FIR was filed by the police after BARC India‚Äôs vigilance team found out that the details of the households where BARC India‚Äôs BAR-O-Meters are installed were compromised. The FIR has been filed for manipulation, tampering, cheating and breach of trust.
BARC India has also set up a Disciplinary Council headed by Justice Mukul Mudgal to strengthen transparency and credibility of its measurement system.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of ‚Äúan excellent execution of agency‚Äôs global strategy‚ÄĚ headed by Kartik Sharma
Siddharth Dabhade says Criteo‚Äôs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandekar effortlessly
Shujaat Bukhari, Editor of Rising Kashmir, was given police security after he was attacked in 2000; he was also abducted in 2006 but managed to escape
The agency conceptualized this one for brand Durex.