Top Story


Home >> Media - TV >> Article

Star Plus plans programming rejig to secure impressive ratings

Font Size   16
Star Plus plans programming rejig to secure impressive ratings

Star India’s flagship channel and first general entertainment channel, Star Plus is planning to change its content line up. The channel is prepping up for the revamp which is to be completed by June this year.

According to the sources, the fiction shows have failed to get ratings for the channel leading to the channel planning to bring about a content rejig. Also the channel is pulling the plug on its four prime time shows including Ishqbaaz, Naamkarann, Dil Sambhal Ja Zara, and Ikyawann.

Last year in September, Star Plus also pulled the plug on its afternoon band after five months of the launch. As per reports, the reason behind this revamping is the low ratings that is now a matter of concern for the channel. As per BARC data, the shows are failing to garner positive ratings for the channel.

Another source informed that the channel is looking at launching more comedy shows in the coming months. Star is already launching one comedy show, Har Shaakh Pe Ullu Baithaa Hai, which will start from February 26 at 8 pm. The upcoming big properties on Star Plus includes its much-talked about show The King’s Daughters, a remake of a Korean drama. The channel is also planning to bring a spin-off to its one of the most popular shows, Yeh Hai Mohabbatein in order to grab more eyeballs.

As to how successful these show will be, only time will tell.

Tags Star Plus Star India Network

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube