Top Story


Home >> Media - TV >> Article

Sony SAB presents an all new ‘Shrimaan Shrimati Phir Se’

Font Size   16
Sony SAB presents an all new ‘Shrimaan Shrimati Phir Se’

Sony SAB is all set to create ripples in the entertainment genre with its fresh take on the 90’s superhit comedy series ‘Shrimaan Shrimati’ by presenting it in a new avatar titled ‘Shrimaan Shrimati Phir Se’. This new series will be directed by the renowned director Rajan Waghdhare, who also directed the original sitcom on Doordarshan (1994). While the plot of the series remains the same, the iconic characters from the show will be brought to life with an all new ensemble cast featuring Barkha Bisht as Prema Shalini a.k.a Doll, Suresh Menon as Dilruba Jarnail Singh Khurana a.k.a Dil, Samir Shah as Keshav Kularni a.k.a Keku and Sucheta Khanna as Kokila a.k.a Koki. Shrimaan Shrimati Phir Se will premiere Tuesday, 13th March 2018, Monday to Friday at 7:30p.m. only on Sony SAB.

Based on the premise of ‘Love thy neighbor’, the story revolves around the lives of two neighbours, where the men have a soft corner for each other’s wives and try their best to impress them. This leads to many awkward and hilarious situations as their hopeless and relentless attempts add to the humour quotient of the sitcom. The yesteryear hit show that previously aired on Doordarshan featured a stellar cast comprising Jatin Kanakia (Keshav), Rakesh Bedi (Dilruba), Archana Puran Singh (Prema) and Late Reema Lagoo (Koki) in lead roles.

In its refreshed contemporary version, the main character of Keshav Kulkarni is played by Samir Shah, a man who is argumentative, flirtatious and suspicious. Keku ji as he is popularly called, criticizes everyone including his wife, son, boss and his neighbor Dilruba. However, he is in awe of his neighbour’s wife, the actress Prema Shalini played by Barkha Bisht and is love-struck when around her. His wife Kokila is a demure, sophisticated, smart and straight-forward homemaker. Her ‘sanskaari’ beauty cannot keep admirers at bay, especially their neighbour Dilruba, enacted by Suresh Menon. Sucheta Khanna takes inspiration from the Late Reema Lagoo to play this delightful character.

Prema Shalini is a popular Bollywood actress and speaks with a classy accent. Always looking glamourous in her western designer outfits, she represents the diva that most women aspire to be. She enjoys the undivided attention from Keshav, but also dislikes him for being an uninvited guest at most times. Dilruba Jarnail Singh Khurana, is Prema's submissive husband who is a homemaker and effeminate in nature. He is very fond of Koki and according to him she is the epitome of an ideal housewife and uses every opportunity to meet her at her house.

Commenting on the new series Mr. Neeraj Vyas, Sr. EVP & Head, Channel SAB and MAX cluster of channels said, “In line with Sony SAB’s belief of ‘Haste Raho, India’, we bring to you a refreshed version of a classic TV series that brings back the same high-level comedy that made it a cult favourite, served with some new age flavours. Pure comedy never goes out of style, and that holds twice as true for a timeless show like Shrimaan Shrimati. In its all-new avatar, Shrimaan Shrimati Phir Se is packed with nostalgia, as an ensemble of versatile actors bring alive unforgettable characters in a contemporary setting. Waiting in the wings, this retelling of a classic is all set to entertain viewers all over again.”

Tags SAB TV Shrimaan Shrimati Phir Se Shrimaan Shrimati Tv series comedy series

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.