Top Story

Home >> Media-TV >> Article

Sony BBC Earth intensifies India-centric content; acquires new shows

03-April-2018
Font Size   16
Sony BBC Earth intensifies India-centric content; acquires new shows

Sony BBC Earth, India’s premium factual entertainment channel, has emerged as the No. 1 channel in Metros. With a steady increase in viewership and market share within a year of launch, the channel has created a strong foothold in the market backed by positive and insightful content. Adding to the audience’s viewing experience, Sony BBC Earth has now acquired two new India-specific shows, which will be a part of the ‘India Special Line-up’ starting April 2, Monday to Friday at 9:00 pm.

The two new shows, Tuning 2 U: The Lost Musicians of India, and Stairway to Heaven, coupled with India specific episodes from other popular shows. In Tuning 2 U: The Lost Musicians of India, Soumik Datta takes you on a musical journey as a host where he travels to various cities in India narrating stories and journeys of rural musicians. Stairway to Heaven shows Shaun Micallef embarking on a mission to priesthood, immersing himself in the Hindu world of Gods, Gurus and the Ganges, embarking on a quest to find the meaning of life.

Additionally, there are India specific shows such as Hidden India, Joanna Lumely’s India, India’s Deadliest Snakes and Kolkata with Sue Perkins, which will cover the diverse landscapes, wildlife and beauty of India like never before.

There are also India specific episodes from popular series such as Monumental Challenge featuring The Taj Mahal, World’s Busiest Cities featuring Delhi, Planet Earth II featuring Jodhpur and Tiger: Spy in the Jungle, which will showcase the diversity, culture and people of India in a different light making you fall in love with this country all over again!

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities