Top Story

Home >> Media-TV >> Article

Reporter’s Diary: Round peg, round hole

01-January-2011
Font Size   16
Reporter’s Diary: Round peg, round hole

Flipping over to 2011 is momentous, considering that we have stepped into the second decade of the 21st century. But apart from a date change, not many of us wake up on January 1 thinking much has changed. For me though, much has changed as I now have an addition to my introduction – Broadcast Reporter, exchange4media.

First hand sampling is the best way to judge whether you like your coffee hot or very hot. The same goes with the Broadcast and Television industry today. It has been an eventful year, as you will read about in our Rewind section where we give you a quick recap of the year gone by.

Eat, Breathe and Watch TV!
It may be fashionable to say ‘Oh, I don’t watch TV at all’, but I will say with my head held high that I have always consumed copious amounts of media in one form or another. To be paid for it was something I had not foreseen.

Being at the industry side of things now, within a month, I find my entertainment viewing patterns altered as I now watch television not as a consumer but through the media lens.

Lately, I am acutely aware of my family’s television preferences, everything is an ‘emerging trend’ to me and my ears perk up each time a conversation steers to anything on television. My appetite for all things creative has found a haven of sorts where likeminded people passionately discuss the newest ad commercial, where we spend afternoons reminiscing over old Indian ads, ad-men and their journeys. No guesses for what my current favourite television show is – I go home to a healthy dose of ‘Mad Men’!

Within a week of joining exchange4media, I was referred to as ‘our TAM girl’ by a colleague and have officially greeted the ‘Wednesday’ morning madness. As I decipher number, ratings, GRPs and TVRs, this year I see my numerophobia vanishing into the distance and Excel sheets becoming my new best friends. Did I just predict another trend? Oh well...

There are many things to look forward to in 2011. With the number of new channel launches and chiselling of existing channel strategies, this year promises to be catty. Indian television is marching towards a very bright phase, where we will see content reigning above all else, High Definition being the talk of the town and audiences being spoilt for choice. Having met with the likes of Uday Shankar, Sunil Lulla and Sameer Nair, my information bank has been refilled, leaving me with much food for thought. The next time I meet them or the many more on my ‘Must Meet’ list, I will have a whole new story to tell. Watch this space for more!

On that note, I will leave humming Rosemary Clooney’s ‘There’s no business, like show business’... Here’s wishing all our readers a sparkling 2011!

 

Tags Reporter’s Diary Uday Shankar Sunil Lulla Sameer Nair

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.