Top Story

Home >> Media-TV >> Article

Raj TV enters Kerala market with new Malayalam channel

01-April-2011
Font Size   16
Raj TV enters Kerala market with new Malayalam channel

The TV news channel market of Kerala is gearing up for new players entering the domain. While a few months back Mathrubhumi News had announced its entry in the genre, now South Indian broadcasting group Raj TV has also forayed into the Kerala market. The channel is expected to go on air in the first week of May 2011.

For its operations in the Kerala market, Chennai-based Raj TV has tied up with Grand Kerala Broadcasting Ltd. John Samuvel will be the Chief Editor for Raj News Malayalam.

Speaking on the development, Noushad Thottunkara, Chairman, Raj News Malayalam, said, “Raj News Malayalam is going to hit the entire traditional channel outlook and will bring about a new era in news, entertainment and knowledge.”

Meanwhile, AK Meera Sahib, Managing Director, Raj News, commented, “Through this new channel, we can expect a new variety of entertainment programmes and impartial, independent true stories from all around the globe.”

The official inauguration of the studio and headquarters of Raj News Malayalam took place on March 28, 2011 at Thiruvananthapuram. The function was inaugurated by Anarath Ammed Haji, Vice Chairman, Raj News Malayalam, and Chairman Century International.

The new channel, which is said to be a news and entertainment channel, did not disclose any details about the percentage division of news and entertainment content. Raj News Malayalam will be using 3G-3D system telecasting of news. The channel is also concentrating on the Malabar region, where there aren’t any other major channel offices so far. Besides, the channel is committed to set up news bureaus in all districts of the state as well.

It may be recalled that Mathrubhumi, the second most read Malayalam daily of Kerala, had announced in December 2010 that it will launch a 24-hour Malayalam news and current affairs television channel – ‘Mathrubhumi News’ in Kerala.

The newcomers will face stiff competition from already established players like Asianet News, India Vision, People (Kairali) and Malayala Manorama in the Kerala market.
 

Tags Raj TV Nitin Pandey

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'