Top Story

Home >> Media-TV >> Article

PMAR 2018: BCCI vs GEC? I don’t think there is any match: Rahul Johri, BCCI

16-February-2018
Font Size   16
PMAR 2018: BCCI vs GEC? I don’t think there is any match: Rahul Johri, BCCI

Rahul Johri, CEO, BCCI who was present at the unveiling of the 16th Pitch Madison Advertising Report 2018 held on February 15 at ITC Maratha, spoke on cricket being one of the strongest entertainment factors in India, how it  is the passport to the future and keeping up with changing consumer patterns. 

Commenting on whether BCCI is likely to kill GEC, the CEO confessed that he is not one with extreme opinions. “If you think it will die then it will. It’s about how you think of it,” he said. He highlighted BCCI’s role in managing stadiums, logistics and ensuring that they embrace cutting-edge innovation and technology. “It is all a humongous operation and what you see is just the culmination of it,” he explained.

He also opened up on the advantage of having their production done in-house. “It is not dependent on a fixed budget but is all about being first in every sphere,” said Johri. He opined that a good product marketed well will deliver value to consumers. Speaking about the potentiality of cricket to garner eyeballs, he said, “Today, we are at a cusp of change. Consumption patterns are changing and it is all about content that is future ready and delivers value. That is the power of cricket."

While on the topic of Johri, the recent IPL auction can't be far behind. “Even the winner (Star) was stumped by numbers. We were estimating the digital numbers for the bid and to our surprise, it was thousand crores more than what we had estimated,” he revealed stating that the huge numbers signify the importance of cricket and points towards the fact that the game will only continue to grow.

Reminiscing how during his stint with Discovery, he had observed that every time during a cricket match, the ratings would shoot up, he shared, “Talking advertising-specific, an integral facet is distribution. It is sports that helps you break clutter and get distribution. Cricket content is like the passport to the future.”

Johri also made a strong case for how the game revolutionised with digital coming into play. “A 100 million people watched the Indian Premier League (IPL) this year,” he pointed out and spoke about how it’s not just about TRP now. “We’re looking at half a country to watch it now. That’s the kind of ambition we have,” he said.

He added, "If you look at Twitter followers of cricket stars, you will get a sense of what people follow. It is expanding and driving valuations of the market.” Johri also revealed BCCI’s plans of simplifying the process of changing language on the channels for consumers.” We will play the role of leaders and expand the market even further,” he asserted. “BCCI vs GEC? I don’t think there is any match,” said Johri with an air of finality.

Tags BCCI cricket Indian Premier League Rahul Johri

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.