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Pankaj Belwariar joins Rajasthan Patrika as Head of Marketing for North and East

23-April-2018
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Pankaj Belwariar joins Rajasthan Patrika as Head of Marketing for North and East

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in the North and East region.

“With Patrika a very strong group in multi states including Rajasthan, Madhya Pradesh and Chattisgarh, my plan is that there are multiple opportunities that can be leveraged as far as marketing and Patrika is concerned,” he told exchange4media.

Belwariar had structured the national market for Sakal by having a strong network presence in all states and implemented the concept of Integrated Marketing Solutions and could garner higher revenues from client.

“There are multiple opportunities and multiple plans which can be explored for the growth of Rajasthan Patrika. There are activation opportunities which are currently, unexplored which I would like to explore and grow for Patrika,” he further said.

He was associated with Malayala Monorama Co Ltd, for a long period between February 2003 and Marc 2015, as Senior Regional General Manager, he conceptualized and implemented strategic marketing initiatives to catalyze revenue growth and scale ambitious business milestones in Print, TV, Online, Radio and Magazine division of company.

During his tenure the company registered a phenomenal upsurge in ad revenues, from Rs.16 crores in 2002-03 to Rs.25 crores in 2005-06, and 2007-08 Rs.37 crores. It touched 88 crores in 2013-14.

He has also been associated with Amar Ujala as Regional Manager between April 1998 to 2003, and was working as Manager of Marketing between June 1995- April 1998.

Before joining Amar Ujala, Belwariar worked with The Times of India, Patna/ Lucknow between August 1991 - June 1995 as Assistant Manager –Response, and Patna between September 1992 until June 1995 after being promoted from the post of Senior Officer, Lucknow.

He has also worked with Real Value as Assistant Territory Manager – Head of Lucknow branch and MRF Ltd. Kolkata branch as Sales Supervisor – Asansol.

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