Home >> Media-TV >> Article

Organisational changes at MSM: COO N P Singh speaks to e4m

16-March-2011
Font Size   16
Organisational changes at MSM: COO N P Singh speaks to e4m

In a domino effect of sorts, Multi Screen Media (MSM) has made a slew of senior changes in its organisational structure. There is now change of guard at both flagship channel Sony Entertainment Television and Hindi movie and also known as IPL channel, Max. MSM’s COO N P Singh speaks to exchange4media on what led to these changes and the thought process in the final structure as we see now.

The first move was Ajit Thakur’s decision to move on from the MSM family. Speaking on the reason, Singh said, “Ajit’s family is moving to Singapore and that is why he would be leaving MSM.”

Replying to whether Thakur was expected to be in the Sony international structure, Singh said, “Yes, that is something likely to happen. Ajit, in all probability, would be taking up a Singapore-based assignment with Sony’s international operations. He would be travelling to India very frequently in fact.”

The first big decision in front of MSM, following this, was the appointment of the head for Sony Entertainment Television. And for MSM, the answer came from within, in the form of Sneha Rajani, the Sr EVP and Business Head of Max.

Singh elaborated, “Sneha has been with the company for over 11 years now and has had a very successful stint at Max. She helped us launch Max and bring it to the leadership position it enjoys today. She is the key force in the success of IPL for MSM. More importantly, Sneha understands the Hindi general entertainment market extremely well. She was the best person to take Sony forward in its journey ahead.”

For Singh, Sony Entertainment Television is at a crucial juncture. He explained, “If you observe the performance of Sony in the last 18 to
24 month, the channel has grown both in total GRPs and in primetime GRPs. The momentum generated would be taken to the next level by Sneha. Her passion for the medium, combined with domain knowledge and the experience with MSM, truly makes her the right leader for the channel. I am very confident that under her leadership, Sony will continue to do well and grow further.”

As Rajani moves to the Sony side of the MSM office, the Max side needed a new leader too. Once again, MSM looked within the structure and Neeraj Vyas, who has been heading the sales for Sony, came as the management’s choice.

“Neeraj has been with the company for over 15 years and has had a very successful track record in the sales function of Sony. He is passionate about movies and cricket, and he was the right person to take the Business Head role at Max,” said Singh.

Even as these changes would be effective in a week’s time, Singh pointed out that it is still a transitory phase for both Sneha Rajani and Neeraj Vyas, and that for some time there would be overlap of responsibilities. For instance, Sneha Rajani will continue to handle IPL this season as well.

Tags MSM Neeraj Vyas Noor Fathima Warsia

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey