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Mindshare, HUL, and FCB Interface sweep Prime Time Awards

02-February-2018
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Mindshare, HUL, and FCB Interface sweep Prime Time Awards

The fourth edition of the exchange4media Prime Time Awards once again showcased and celebrated the best of television advertising in India.

In this year’s edition 55 metals were awarded under 26 categories. &TV was the presenting sponsor for the award night.

Mindshare won the title of Media Agency of the year award and bagged six gold and three silver metals.
The other big winners this year were Hindustan Unilever Ltd that won two gold and two silver metals and bagged the title of Advertiser of the Year and FCB Interface that emerged as a Advertising Agency of the Year.

Among the other participants, Star India for its various channels including Star Plus and Star Bharat won five gold, four silver and two bronze metals. The Gurdeep Singh and Daughters campaign for Star Plus won the Best Creative Campaign this year.

The other winners included Madison Media and DDB Mudra. Madison media won three silver and four bronze metals while DDB Mudra bagged one bronze under Automotive product and services (Creative) category.
Here is the complete list of winners:

S.NO. Category Subcategory Entry Name Entrant Name Brand Name METALS
1 CREATIVE Automotive Products & Services Volkswagen - Selling an attitude to sell the Polo DDB Mudra Group Volkswagen Group Sales India Pvt. Ltd. Bronze
2 CREATIVE Automotive Products & Services Live young live free FCB Interface Mahindra and Mahindra LTD Bronze
3 CREATIVE Automotive Products & Services Droom - How Technology Beat Humans! Contract Advertising India Pvt Ltd Droom Technology Pvt. Ltd. Silver
4 CREATIVE Consumer Durables Jaquar Melt The Day Away Enormous Brands JAQUAR Silver
5 CREATIVE Corporate Image Gurdeep Singh & Daughters Star India Star Plus Gold
6 CREATIVE CSR & Social Welfare Gurdeep Singh & Daughters Star India Star Plus Gold
7 CREATIVE E-Commerce & Web Services Shayad Se Shaadi Tak TV campaign People Interactive Private Limited Shaadi.com Bronze
8 CREATIVE E-Commerce & Web Services Droom - How Technology Beat Humans! Contract Advertising India Pvt Ltd Droom Technology Pvt. Ltd. Bronze
9 CREATIVE E-Commerce & Web Services Cricbuzz - Cricket ka Keeda Times Internet Limited Brand - Cricbuzz Silver
10 CREATIVE Entertainment & Media Burn Your Fears Star India Pvt Ltd Star Bharat Silver
11 CREATIVE Entertainment & Media Gurdeep Singh & Daughters Star India Star Plus Gold
12 CREATIVE Entertainment & Media Jawab dene ka waqt aa gaya hai Sony Pictures Network India Gold
13 CREATIVE FMCG - Personal & Home Care Nivea Body Deodorizer FCB Interface Nivea India Bronze
14 CREATIVE Jewellery, Fashion & Lifestyle Manyavar_NayeRishteNayeVaade Shreyansh Innovations Private Limited Manyavar Silver
15 CREATIVE Retail OLX - Aagey Badho Enormous Brands OLX Silver
16 CREATIVE Travel, Tourism & Leisure Club Mahindra FCB Interface Mahindra Holidays and Resorts India Ltd Bronze
17 CREATIVE Travel, Tourism & Leisure MMT Assured MakeMyTrip MakeMyTrip.com Gold
18 CREATIVE Best Campaign Gurdeep Singh & Daughters Star India Star Plus Gold
19 MEDIA Best Integrated TV Campaign Connecting millions of Indians Together - Jio IPL Jio Jio Bronze
20 MEDIA Best Integrated TV Campaign Nimki Mukhiya Launch Star India Pvt Ltd Star Bharat Bronze
21 MEDIA Best Integrated TV Campaign Lux Golden Rose Awards Mindshare Hindustan Unilever Limited Silver
22 MEDIA Best Integrated TV Campaign Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
23 MEDIA Best Launch/Re-Launch Strategy for a product/service Star Bharat Launch Star India Pvt Ltd Star Bharat Silver
24 MEDIA Best Launch/Re-Launch Strategy for a product/service Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Silver
25 MEDIA Best Integration of Brand & Movie Sugar Free – CHEF Ki Pasand MATES – Entertainment Unit of Madison World Sugar Free Silver
26 MEDIA Best Integration of Digital Content with TV 30 million touches - Jio KBC Jio Jio Silver
27 MEDIA Best Integration of Digital Content with TV Godrej No1 - An Ode to the No 1 Beauty of Punjab Madison Media Godrej No 1 - Godrej Consumer Products Limited Silver
28 MEDIA Best Use of Entertainment Channel Lux Golden Rose Awards Mindshare Hindustan Unilever Limited Silver
29 MEDIA Best Use of Entertainment Channel When KBC sang the Rin Anthem Mindshare Hindustan Unilever Limited Gold
30 MEDIA Best Use of Influencers/Celebrities BBLUNT Bollywood's Hair Secrets Revealed Madison Media BBLUNT Salon Secret - Godrej Consumer Products Limited Bronze
31 MEDIA Best Use of Influencers/Celebrities Gurdeep Singh & Daughters Star India Star Plus Silver
32 MEDIA Best Use of Influencers/Celebrities Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
33 MEDIA Best Use of Kids Channel Fevicol Slime Madison Media Pidilite Industries Limited Bronze
34 MEDIA Best Use of News Channel News Wiz Madison Media TATA Chemicals Limited Bronze
35 MEDIA Best Use of Regional Entertainment Channel Godrej Cinthol - Original Godrej Consumer Products Limited Godrej Cinthol Bronze
36 MEDIA Best Use of Regional Entertainment Channel Gowardhan Ghee Bappa Majha Madison Media Parag Milk Foods Limited Silver
37 MEDIA Best Branded Content on TV BBLUNT Bollywood's Hair Secrets Revealed Madison Media BBLUNT Salon Secret - Godrej Consumer Products Limited Bronze
38 MEDIA Best Branded Content on TV Fevicol Slime Madison Media Pidilite Industries Limited Silver
39 MEDIA Best Branded Content on TV Happy Price Combos Madison Media Hardcastle Restaurants Private Limited Silver
40 MEDIA Best Branded Content on TV Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
41 MEDIA Best Branded Content on TV When KBC sang the Rin Anthem Mindshare Hindustan Unilever Limited Gold
42 MEDIA Best Use of Sports channel Mutual Funds Sahi Hai DENTSU X AMFI Silver
43 MEDIA Best Use of Sports channel Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
44 BROADCASTER Best Launch/Re-Launch of a Program/Channel Launch of Star Gold Select Star India Pvt. Ltd. Star Gold Select Silver
45 BROADCASTER Best Launch/Re-Launch of a Program/Channel Jawab dene ka waqt aa gaya hai Sony Pictures Network India Gold
46 BROADCASTER Best Program Promotion Strategy - Best Digital Strategy Game Of Thrones Season 7 Star India Pvt Ltd Star World Bronze
47 BROADCASTER Best Program Promotion Strategy - Best on-ground Strategy (B2C) &TV - Bhabiji Ghar Par Hain &TV &TV - BhabiJi Ghar Par Hain! Silver
48 BROADCASTER Best Program Promotion Strategy - Best on-ground Strategy (B2C) Viacom18 Toilet On ground campaign Viacom18 Motion Pictures Gold
49 BROADCASTER Best Program Promotion Strategy - Best Integrated Marketing Strategy Viacom18 XXX Desi Badass Viacom18 Motion Pictures Bronze
50 BROADCASTER Best Program Promotion Strategy - Best Integrated Marketing Strategy Jawab dene ka waqt aa gaya hai Sony Pictures Network India Silver
51 BROADCASTER Best Program Promotion Strategy - Best Integrated Marketing Strategy Viacom18 Toilet Integrated Campaign Viacom18 Motion Pictures Gold
52 BROADCASTER Public Service Gurdeep Singh & Daughters Star India Star Plus Gold
53 EXCELLENCE ADVERTISER OF THE YEAR Hindustan Unilever Limited Gold
54 EXCELLENCE ADVERTISING AGENCY OF THE YEAR FCB Interface Gold
55 EXCELLENCE MEDIA AGENCY OF THE YEAR Mindshare Gold

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