Home >> Media-TV >> Article

Mindshare, HUL, and FCB Interface sweep Prime Time Awards

02-February-2018
Font Size   16
Mindshare, HUL, and FCB Interface sweep Prime Time Awards

The fourth edition of the exchange4media Prime Time Awards once again showcased and celebrated the best of television advertising in India.

In this year’s edition 55 metals were awarded under 26 categories. &TV was the presenting sponsor for the award night.

Mindshare won the title of Media Agency of the year award and bagged six gold and three silver metals.
The other big winners this year were Hindustan Unilever Ltd that won two gold and two silver metals and bagged the title of Advertiser of the Year and FCB Interface that emerged as a Advertising Agency of the Year.

Among the other participants, Star India for its various channels including Star Plus and Star Bharat won five gold, four silver and two bronze metals. The Gurdeep Singh and Daughters campaign for Star Plus won the Best Creative Campaign this year.

The other winners included Madison Media and DDB Mudra. Madison media won three silver and four bronze metals while DDB Mudra bagged one bronze under Automotive product and services (Creative) category.
Here is the complete list of winners:

S.NO. Category Subcategory Entry Name Entrant Name Brand Name METALS
1 CREATIVE Automotive Products & Services Volkswagen - Selling an attitude to sell the Polo DDB Mudra Group Volkswagen Group Sales India Pvt. Ltd. Bronze
2 CREATIVE Automotive Products & Services Live young live free FCB Interface Mahindra and Mahindra LTD Bronze
3 CREATIVE Automotive Products & Services Droom - How Technology Beat Humans! Contract Advertising India Pvt Ltd Droom Technology Pvt. Ltd. Silver
4 CREATIVE Consumer Durables Jaquar Melt The Day Away Enormous Brands JAQUAR Silver
5 CREATIVE Corporate Image Gurdeep Singh & Daughters Star India Star Plus Gold
6 CREATIVE CSR & Social Welfare Gurdeep Singh & Daughters Star India Star Plus Gold
7 CREATIVE E-Commerce & Web Services Shayad Se Shaadi Tak TV campaign People Interactive Private Limited Shaadi.com Bronze
8 CREATIVE E-Commerce & Web Services Droom - How Technology Beat Humans! Contract Advertising India Pvt Ltd Droom Technology Pvt. Ltd. Bronze
9 CREATIVE E-Commerce & Web Services Cricbuzz - Cricket ka Keeda Times Internet Limited Brand - Cricbuzz Silver
10 CREATIVE Entertainment & Media Burn Your Fears Star India Pvt Ltd Star Bharat Silver
11 CREATIVE Entertainment & Media Gurdeep Singh & Daughters Star India Star Plus Gold
12 CREATIVE Entertainment & Media Jawab dene ka waqt aa gaya hai Sony Pictures Network India Gold
13 CREATIVE FMCG - Personal & Home Care Nivea Body Deodorizer FCB Interface Nivea India Bronze
14 CREATIVE Jewellery, Fashion & Lifestyle Manyavar_NayeRishteNayeVaade Shreyansh Innovations Private Limited Manyavar Silver
15 CREATIVE Retail OLX - Aagey Badho Enormous Brands OLX Silver
16 CREATIVE Travel, Tourism & Leisure Club Mahindra FCB Interface Mahindra Holidays and Resorts India Ltd Bronze
17 CREATIVE Travel, Tourism & Leisure MMT Assured MakeMyTrip MakeMyTrip.com Gold
18 CREATIVE Best Campaign Gurdeep Singh & Daughters Star India Star Plus Gold
19 MEDIA Best Integrated TV Campaign Connecting millions of Indians Together - Jio IPL Jio Jio Bronze
20 MEDIA Best Integrated TV Campaign Nimki Mukhiya Launch Star India Pvt Ltd Star Bharat Bronze
21 MEDIA Best Integrated TV Campaign Lux Golden Rose Awards Mindshare Hindustan Unilever Limited Silver
22 MEDIA Best Integrated TV Campaign Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
23 MEDIA Best Launch/Re-Launch Strategy for a product/service Star Bharat Launch Star India Pvt Ltd Star Bharat Silver
24 MEDIA Best Launch/Re-Launch Strategy for a product/service Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Silver
25 MEDIA Best Integration of Brand & Movie Sugar Free – CHEF Ki Pasand MATES – Entertainment Unit of Madison World Sugar Free Silver
26 MEDIA Best Integration of Digital Content with TV 30 million touches - Jio KBC Jio Jio Silver
27 MEDIA Best Integration of Digital Content with TV Godrej No1 - An Ode to the No 1 Beauty of Punjab Madison Media Godrej No 1 - Godrej Consumer Products Limited Silver
28 MEDIA Best Use of Entertainment Channel Lux Golden Rose Awards Mindshare Hindustan Unilever Limited Silver
29 MEDIA Best Use of Entertainment Channel When KBC sang the Rin Anthem Mindshare Hindustan Unilever Limited Gold
30 MEDIA Best Use of Influencers/Celebrities BBLUNT Bollywood's Hair Secrets Revealed Madison Media BBLUNT Salon Secret - Godrej Consumer Products Limited Bronze
31 MEDIA Best Use of Influencers/Celebrities Gurdeep Singh & Daughters Star India Star Plus Silver
32 MEDIA Best Use of Influencers/Celebrities Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
33 MEDIA Best Use of Kids Channel Fevicol Slime Madison Media Pidilite Industries Limited Bronze
34 MEDIA Best Use of News Channel News Wiz Madison Media TATA Chemicals Limited Bronze
35 MEDIA Best Use of Regional Entertainment Channel Godrej Cinthol - Original Godrej Consumer Products Limited Godrej Cinthol Bronze
36 MEDIA Best Use of Regional Entertainment Channel Gowardhan Ghee Bappa Majha Madison Media Parag Milk Foods Limited Silver
37 MEDIA Best Branded Content on TV BBLUNT Bollywood's Hair Secrets Revealed Madison Media BBLUNT Salon Secret - Godrej Consumer Products Limited Bronze
38 MEDIA Best Branded Content on TV Fevicol Slime Madison Media Pidilite Industries Limited Silver
39 MEDIA Best Branded Content on TV Happy Price Combos Madison Media Hardcastle Restaurants Private Limited Silver
40 MEDIA Best Branded Content on TV Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
41 MEDIA Best Branded Content on TV When KBC sang the Rin Anthem Mindshare Hindustan Unilever Limited Gold
42 MEDIA Best Use of Sports channel Mutual Funds Sahi Hai DENTSU X AMFI Silver
43 MEDIA Best Use of Sports channel Star Plus - Nayi Soch Mindshare Star India Pvt. Ltd. Gold
44 BROADCASTER Best Launch/Re-Launch of a Program/Channel Launch of Star Gold Select Star India Pvt. Ltd. Star Gold Select Silver
45 BROADCASTER Best Launch/Re-Launch of a Program/Channel Jawab dene ka waqt aa gaya hai Sony Pictures Network India Gold
46 BROADCASTER Best Program Promotion Strategy - Best Digital Strategy Game Of Thrones Season 7 Star India Pvt Ltd Star World Bronze
47 BROADCASTER Best Program Promotion Strategy - Best on-ground Strategy (B2C) &TV - Bhabiji Ghar Par Hain &TV &TV - BhabiJi Ghar Par Hain! Silver
48 BROADCASTER Best Program Promotion Strategy - Best on-ground Strategy (B2C) Viacom18 Toilet On ground campaign Viacom18 Motion Pictures Gold
49 BROADCASTER Best Program Promotion Strategy - Best Integrated Marketing Strategy Viacom18 XXX Desi Badass Viacom18 Motion Pictures Bronze
50 BROADCASTER Best Program Promotion Strategy - Best Integrated Marketing Strategy Jawab dene ka waqt aa gaya hai Sony Pictures Network India Silver
51 BROADCASTER Best Program Promotion Strategy - Best Integrated Marketing Strategy Viacom18 Toilet Integrated Campaign Viacom18 Motion Pictures Gold
52 BROADCASTER Public Service Gurdeep Singh & Daughters Star India Star Plus Gold
53 EXCELLENCE ADVERTISER OF THE YEAR Hindustan Unilever Limited Gold
54 EXCELLENCE ADVERTISING AGENCY OF THE YEAR FCB Interface Gold
55 EXCELLENCE MEDIA AGENCY OF THE YEAR Mindshare Gold

Tags e4m FCB Interface Star India MINDSHARE Hindustan Unilever Ltd PTA

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey