Top Story


Home >> Media - TV >> Article

Doordarshan is No 1 English news channel, claims Prasar Bharati

Font Size   16
Doordarshan is No 1 English news channel, claims Prasar Bharati

Doordarshan (DD) News channel is ranked first in the English genre and 12th in the Hindi genre, Prasar Bharati has informed the Ministry of Information and Broadcasting (MIB).

The public broadcaster has sourced the data to Broadcast Audience Research Council (BARC). Prasar Bharati claimed in the Lok Sabha that on an all-India basis (WK-8 to WK-11), DD News garnered the leadership position in the English news genre with 31 GVL (NCCS 22+AB Male). Republic TV was at the second position with 8 GVL and CNBC TV18 on the third spot with 7 GVL, it claimed. In the Hindi genre (NCCS 15+), DD News stands at the 12th position with 128 GVL.

In the annexure submitted in the House, Prasar Bharati has also mentioned that DD News strives to deliver factual and balanced news and is recognized for its credibility as a public broadcaster. It cannot be compared with private news channels which have a commercial orientation.

While Prasar Bharati claims that DD is the leader in the English genre, the channel, interestingly, is primarily a Hindi news channel which runs English language content only for a few hours.

A highly placed source in the broadcast space said, “DD News falls in the Hindi news channel category. It runs a couple of bulletins in English language for four-five hours. Hence, comparing DD News with other channels in the space which air English news throughout the day is completely unfair.”

As per the BARC data available on its site, Republic TV, since its launch, has been on the top position in the genre. Times Now, meanwhile, has maintained its second slot. Some of the other channels that feature among the top 10 names are India Today Television, CNN News18, Wion and NDTV 24x7. 

Here is the table submitted by Prasar Bharti in the Lok Sabha: 

Tags Doordarshan English news channel Lok Sabha Ministry of Information & Broadcasting Prasar Bharati

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)