The next 100 days of Colors Super channel is going to be packed with Bigg Boss Kannada which returns with an incredible fifth season. Garnering the highest television rating for back-to-back seasons, the unparalleled reality show brings another season filled with countless surprises in store for not only the housemates but also viewers of the show.
Engaging and entertaining audience, Bigg Boss Kannada will see housemates from two distinct universes come together under one roof, when the ordinary and unassuming lives of the âcommon manâ accords with the glitzy and glamourous lives of celebrities. Steering this unpredictable and turbulent journey, host and celebrated Kannada actor Sudeep returns to the show in a new avatar. Starting Sunday October 15, Bigg Boss Kannada â Season 5 hopes to bring the best of entertainment on COLORS SUPER.
Commenting on the exceptional new season, Ravish Kumar, Head â Regional Entertainment, Viacom18 said, âCOLORS SUPER has been enthralling viewers with its riveting content since its launch. While Colors Kannada has positioned itself as the market leader, itâs time that we fortified the strength of COLORS SUPER, and what better way to do that than through Bigg Boss. We feel the strategy will benefit COLORS SUPER immensely and take it to its next level. The new aspects introduced in the show will make for an interesting watch for the viewers, and also hearten the business prospect for brands that associate with our channels.â
Talking about the novelty of this season, actor Sudeep commented, âBigg Boss Kannada manages to surprise me every season with the innovations in the concept and introduction of numerous entertainment avenues, not only for the housemates and viewers of the show but also for myself. The inclusion of the common man into the house revolutionizes the format of the game, with even more unpredictability. I am delighted to have been a part of this journey from the onset. For the fifth season in a row, I am still as excited as I was in the first, with season 5 getting bigger, better and even more entertaining for everyone.â
Parameshwar Gundkal, Business Head â Colors Kannada and COLORS SUPER as well as director of the show added, âSeason 5 of Bigg Boss has infused elements of unpredictably into every aspect of the show. This season we will air Bigg Boss Kannada on the fastest growing Kannada GEC, COLORS SUPER. And we will witness a volatile mix of commoners and celebrities compete for the attention of Bigg Boss and viewers support. Sudeep is really the only constant we have on Bigg Boss and with good reason. His charm, wit, humor and style are a huge part of the Bigg Boss entertainment package. Now with commoners coming into the kind of spotlight even the famous are not used to, this season is set to become to the most unpredictable season in the history of Bigg Boss Kannada.â
Commenting on the format of the show, Abhishek Rege, COO TV and Films, Endemol Shine India said, âBigg Boss Kannada has been admired by the viewers for its engrossing content. Now, as we embark on the 5th season of the show we have planned something special for the viewers. This season promises to be more captivating. Bigg Boss Kannada 5 will have a variety of new twists and surprises that will keep viewers hooked on to their TV sets.â
COLORS SUPER has designed a robust 360-degree integrated marketing campaign to promote Bigg Boss Kannada â Season 5 across various platforms including OOH, radio integration and innovative associations and special tie-ups.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Siddharth Dabhade says Criteoâs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives
âDo What Moves Youâ campaign aims to shine a spotlight on the brandâs belief in the power of self-expression