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Bloomberg|Quint partners with Penguin Random House India, to present an exclusive series ‘Tales of Trade’

27-February-2018
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Bloomberg|Quint partners with Penguin Random House India, to present an exclusive series ‘Tales of Trade’

India’s premier business and financial news brand Bloomberg|Quint in partnership with Penguin Random House India is taking its coverage of India’s business ecosystem back to the beginning with an exclusive six-part show titled ‘Tales of Trade’, edited by management guru Gurcharan Das.

Based on a book series by leading academicians and scholars, ‘Tales of Trade’ will have the authors delve into some of the most fascinating stories in the history of Indian business with an episode every week, starting February 24 with Bibek Debroy. Through the series, Bloomberg|Quint will introduce its audience to the startling and delightful ways in which these historical events are relevant to modern-day institutions and has an impact on the practice of doing business in the country today.

The ‘Indian way of doing business’ – with all its infinite cultural, regional, and linguistic variations – is the product of a rich legacy full of adventure, risk, and romance, tempered by Indian principles and values. The series’ 6 episodes will use provide an immersive, in-depth snapshot of India’s business history with an engaging narrative. The episodes will cover the Indian Railways, the East India Company, Managing Agencies, Mumbai’s 19th century merchants, the Marwari community, and the interplay of dharma and business in medieval India.

Gurcharan Das will be joined by Bibek Debroy, Tirthankar Roy, Omkar Goswami, Lakshmi Subramanian, Thomas Timberg, and Donald Davis in his explorations of the rich and complex tapestry of India’s economic history.

Commenting on the show, Gurcharan Das said, “Tales of Trade is a six-part documentary series based on Penguin’s 'Story of Indian Business’ conceived, edited and curated at my end. It is an exciting tale of adventures in the bazaar and the romance on the high seas beginning from ancient times of trade with the Roman world to today’s most successful business communities.The series takes you on exciting journey through conversations with scholars who reveal forgotten fables and rediscovered texts. With a 5000 mile coastline, the tales cover ancient Tamils who carried Indian culture to greater Asia; the caravans of 20,000 camels on the Silk Route who crossed the Hindu Kush mountains to trade with Central Asia and Russia; of risk taking Marwaris who spread across India in the 19th century with the coming of the railways; of the trail blazing merchants who shaped modern Mumbai; of Gujarati merchants from Kachch who traded along the golden triangle of Mandavi, Muscat, and Zanzibar; and of course, the story of the world’s first and most powerful corporation the East India Company.”

Talking about the partnership, Preeti Chaturvedi, AVP- Marketing and Publicity, Penguin Random House India, said “We are constantly looking for ways to make our books more discoverable and accessible to a wider readership. Tales of Trade is a series we are really proud of and we are confident that the partnership with BloombergQuint will help a relevant audience engage with the stories in an exciting format.”

Bloomberg|Quint reaches more than 2 million monthly users across its on-site and partner platforms. More than 50% of Bloomberg|Quint’s audience comprises of C-level executives and entrepreneurs. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25 thousand shares on social media, ahead of several legacy players in the space. (Source: Google Analytics, Partner & Social Analytics). It was also recently rated as the most viewed business news brand on Facebook amongst new-age publishers. (Source: Vidooly, Facebook Video Report) and has been voted ‘Business Website Of The Year’ (Digipub Awards 2017)

Tags Bloomberg Quint Gurcharan Das Penguin Random House

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