Top Story

Home >> Media-TV >> Article

BCCI domestic media rights: TV vs Digital

15-March-2018
Font Size   16
BCCI domestic media rights: TV vs Digital

After the Indian Premier League (IPL), the sports governing body BCCI is all set for the auction of the telecast rights of all India matches held in India, on 27 March. For television rights, the battle is between the two major broadcasters, Star India and Sony Pictures Network India. Meanwhile, competition is going to be tough between the digital players as well.

Ashish Bhasin Chairman & CEO, South Asia Dentsu Aegis Network said, “Digital definitely is going to be fast growing in all forms of cricket. Therefore, the digital rights will also be valuable. In fact, digital rights will command relatively faster growth than non-digital rights. For telecom and digital media companies, it will be of high interest.”

As per the media reports, it is going to be a tough fight between Star and Sony for television, and Google, Facebook, Reliance Jio and Amazon Prime Video are among the digital players who have picked up the tender document.

“Nothing to announce in this space but we always looked at all categories,” Amazon Prime Video told exchange4media when asked about the bidding.

RC Venkateish, former CEO of Dish TV and ex-India chief of ESPN-Star Sports Network, said in news reports that Jio (RIL) and Facebook will be serious players.

Talking about the domestic cricket rights monetization value, Bhasin mentioned, “Of course it has value to be monetized and it has been consistently monetized. How much will they be able to monetize is a different question. Cricket, with highest viewership in India and has always been monetized. The level of monetization depends on the interest in the particular series. I have noticed particularly when India is playing well the viewership moves with the team performance.”

Though both broadcasters have hinted that they are less dependent on BCCI media rights, it will be interesting to see who grabs the rights and how the battle will be fought by the broadcasters and the digital players.

“Cricket in India is universally watched and therefore there will be a keen contest. Star has the IPL rights including digital. I am sure they will be keen on adding this one as well. On the other hand, Sony has significant experience and would want the rights as well, since they lost the IPL rights,” added Bhasin.

The rights include all international and domestic cricket tournaments (including the Ranji Trophy and the Irani Cup) which are to be played in India until March 31, 2023.

According to media reports, the base price set by the BCCI for television and digital rights is Rs 33 crores and Rs 7 crores per match respectively, which is lower than the existing price of Rs 43 crore per match. It is expected that there will be a total number of 100 matches taking plce during the 5 year window.

Tags Amazon Prime Video BCCI DSPORT Facebook India Google RC Venkateish Reliance Jio Sony Pictures Network India Star India Network

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity