Top Story

Home >> Media-TV >> Article

BARC week 50: Star Bharat continues to lead the Hindi GEC (U+R)

21-December-2017
Font Size   16
BARC week 50: Star Bharat continues to lead the Hindi GEC (U+R)

Star Bharat continued to dominate the Hindi GEC (U+R) market with 684322 Impressions (000s) in week 50 of Broadcast Audience Research Council (BARC ) all India data. Zee Anmol garnered the second slot in the list with 644895 Impressions (000s).

Zee TV’s prime time show Kundali Bhagya and Kumkum Bhagya bagged the first and second slot in top five programmes list this week with 11356 impressions (000s) and 11047 Impressions (000s) respectively.

Colors grabbed the third spot with 620815 Impressions (000s) followed by Zee TV on fourth with 575064 Impressions (000s) and Sony Pal on fifth with 548810 Impressions (000s).

Kya Haal Mr Panchaal stood on number three with 10571 Impressions (000s) and SET’s Super Dancer chapter 2 on fourth with 9559 impressions (000s).

Sab TV’s longest running show Taarak Mehta Ka Oolta Chashma on fifth with 8810 Impressions (000s).

Urban Market


In Urban market, Colors maintained its leadership position with 445064 Impressions (000s) followed by Star Plus on second slot with 360808 Impressions (000s).

In Urban market too Zee TV’s Kumkum Bhagya and Kundali Bhagaya garbbed the top two spot in the top five programming list with 7047 and 6840 Impressions (000s).

Sab TV’s Taarak Mehta ka oolta Chashma garnered third spot with 6658 Impressions (000s) followed by Sony’s Super dancer on fourth with 6178 Impressions (000s) and Star Plus’ Yeh Hai Mohabbatein 6138 Impressions(000s).

Zee TV stood at number three with 347219 Impressions (000s) followed by Star Bharat on fourth with 333351 Impressions and Sony Entertainment Television on fifth with 298689 Impressions (000s).

Rural Market


Zee Anmol continues to top the rural market chart with 491749 Impressions (000s) followed by Star Utsav at number two with 380376 Impressions (000s).

Sony Pal’s Balveer grab the first spot with 6601 Impressions (000s). Star Bharat’s Kya Haal Mr Panchaal stood at number two and Zee Anmol’s Kaala Teeka at number three with 6004 Impressions (000s) and 5904 Impressions (000s) respectively.

Rishtey’s Tere Naal Ishq and Sony Pal’s Tarak Mehta Ka Oolta Chashma bagged fourth and fifth slot with 5816 Impressions (000s) and 5676 Impressions (000s).

Sony Pal stood at number three with 372280 Impressions (000s) followed by Star Bharat on fourth and Rishtey on fifth with 350971 and 317443 Impressions (000s) respectively.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.