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BARC Week 50: Ministry of Health and Family Welfare leads Top 10 Brands

22-December-2017
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BARC Week 50: Ministry of Health and Family Welfare leads Top 10 Brands

Ministry of Health and Family Welfare climbed to the top spot of BARC’s Top 10 Brands for Week 50 (December 9-15, 2017) with 14,269 insertions while Videocon D2H slipped to the second spot with 13,401 insertions. HP Racer climbed to the third spot with 10,968 insertions.  
Mahindra SUV Range, Harpic10X, Clinic Plus Shampoo and Dettol Toilet Soaps entered the category at the fourth, fifth, ninth and tenth spot with 9793, 8759, 8404 and 7909 insertions, respectively. 
Airtel Prepaid Promise and Amazon Prime Video slipped to the seventh and eighth spot with 8705 and 8558 insertions, respectively. Meanwhile, in the Top 10 Advertisers list, FMCG majors Hindustan Lever continued to take the first spot with improved 1,31378 insertions. Reckitt Benckiser and Procter & Gamble interchanged their positions from last week as the former climbed to the second spot with 44,986 impressions while the latter slipped to the third spot with 36,257 insertions.

ITC Ltd entered the category after a brief hiatus at fourth spot with 31,136 insertions. Cadbury India and Amazon Online India retained their fifth and eighth spot with 25,142 and 18,899 insertions, respectively. 

Colgate Palmolive India climbed to ninth spot with 18,819 insertions.
Patanjali Ayurved, Brooke Bond Lipton India, and Godrej Consumer Products slipped to the sixth, seventh and tenth spot with 23,888, 23,069 and 18,458 insertions, respectively.

Tags Hindustan Lever Ministry of Health and Family Welfare UNION CABINET

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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