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BARC Week 41: Colors takes over urban market; Zee Anmol continues to rule overall and rural market

23-October-2017
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BARC Week 41: Colors takes over urban market; Zee Anmol continues to rule overall and rural market

Colors took over the urban market with 424 million impressions, according to BARC data for week 41 (October 7-13). Even overall, it fetched the fourth spot with 609 million impressions.

Meanwhile Zee Anmol continued to lead collectively and in the rural market in the Hindi GEC category with 757 million and 587 million impressions respectively. It was followed by Zee TV and Star Bharat overall with 656 and 634 million impressions respectively.

SET retained its fifth spot overall with 565 million impressions. Its iconic property ‘Kaun Banega Crorepati’ and latest dance reality show ‘Super Dancer Chapter 2’ secured the third and fifth spots in the Top 5 programs with 10.1 million and 9 million impressions respectively.

Zee TV’s popular properties, ‘Kundali Bhagya’ and ‘Kumkum Bhagya’ took the first and second spots in the Top 5 programs overall with 11.6 million and 10.7 million impressions, respectively.

The second match of PayTM’s India vs Australia T20 on DD National took the fourth spot with 10 million impressions.

Urban Market
Colors topped the urban market with 424 million impressions compared to 434 million impressions it had in Week 40. Its popular show ‘Shakti- Astitva Ek Ehsaas Ki’ entered the Top 5 Programs (Urban) list at the fourth spot with 5.9 million impressions.

SET, which took over the same market last week garnering 443 million impressions, slipped to second spot with 418 million impressions. ‘Kaun Banega Crorepati’ continued to dominate the Top 5 programs in this market with 8 million impressions.

Zee TV retained its third spot with 392 million impressions as against its 367 million impressions it fetched the previous week. Its ‘Kundali Bhagya’ and ‘Kumkum Bhagya’ took the second and third spot in the Top 5 Programs list fetching 6.9 million and 6.3 million impressions respectively.

Star Plus also held on to its fourth spot with decreased 335 million impressions, compared to 345 million impressions it had in Week 40. ‘Yeh Rishta Kya Kehlata Hai’ appeared in the Top 5 Programs after a long hiatus at the fifth spot raking in 5.9 million impressions.

Star Bharat also maintained its fifth spot with improved 293 million impressions, as against its previous week’s 284 million impressions.

Rural Market
Despite suffering a fall, Zee Anmol continued to lead rural market with 587 million impressions. Its show ‘Kaala Teeka’ slipped to fourth spot in the Top 5 Programs (Rural) with 5.3 million impressions.

The second match of PayTM’s India vs Australia T20 on DD National took the first spot in the Top 5 Programs (Rural) with 7.6 million impressions while the first match came second with 6.3 million impressions.

Sony Pal maintained its second spot with 357 million impressions. Its show ‘Baalveer’ climbed to third spot with 5.9 million impressions while ‘Taarak Mehta Ka Ooltah Chashmah’ held on to its fifth spot with 5.3 million impressions.
The new channel Star Bharat retained its third spot with 341 million impressions. None of its shows made it to the Top 5 Programs list.

Zee TV took the fourth spot with 263 million impressions.

Star Utsav maintained its fifth spot with 238 million impressions.

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