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BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

12-October-2017
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BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television(SET) took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions with its iconic property ‘Kaun Banega Crorepati taking the top spot in the Top 5 programs collectively and urban with 11.5 million and 8.7 million impressions respectively. Meanwhile Zee Anmol continued to lead collectively and rural market in the Hindi GEC category with 786 million and 618 million impressions respectively. SET took the fifth spot with 604 million impressions.

Zee Anmol was followed by Colors and Star Bharat with 626 million and 624 million impressions respectively.

Zee TV’s popular properties, ‘Kundali Bhagya’ and ‘Kumkum Bhagya’  took the second and fourth spot in the Top 5 programs overall with 11.2 million and 9.7 million impressions, respectively. Zee Anmol’s ‘Kaala Teeka’ took the third spot with 10 million impressions. Colors’ ‘Fear Factor KhatronKeKhiladi’ took the fifth spot with 9.1 million impressions.

Urban Market


SET was followed by Colors which retained its second spot with 434 million impressions, compared to 368 million impressions it had in Week 39. 'Fear Factor Khatron Ke Khiladi’ slipped to the third spot with list fetching 6.3 million impressions while ‘Udaan’ took the fifth spot with 5.7 million impressions in the Top 5 Programs (Urban).  

Zee TV retained its third spot with 367 million impressions. Its ‘Kundali Bhagya’ and ‘Kundali Bhagya’ took the second and fourth spot in the Top 5 Programs (Urban) list fetching 6.5 million and 5.8million impressions respectively.

Star Plus dramatically slipped to fourth spot with 345 million impressions, compared to 384 million impressions it had in Week 39.

Star Bharat moved to fifth spot with 284 million impressions, as against its previous week’s 252 million impressions.  

Rural Market


Zee Anmol continued to lead rural market with 618 million impressions with its popular show ‘Kaala Teeka’  took the top spot in the Top 5 Programs (Rural) with 7.4 million impressions while  ‘Jamai Raja’ moved up to third spot with 5.9 million impressions.

Sony Pal maintained its second spot with 381 million impressions. Its show ‘Baalveer’ dropped to fourth spot with 5.8 million impressions while ‘Taarak Mehta Ka Ooltah Chashmah’ took the fifth spot with 5.5 million impressions.


Rishtey slipped to fourth spot with 375 million impressions. No show from Rishtey made it to the Top 5 Programs list. The new channel Star Bharat climbed up to third spot with 339 million impressions. None of its shows made it to the Top 5 Programs list.

The PayTM’s India vs Australia T20 series on DD National took the second spot with 6.4 million impressions.Star Utsav took the fifth spot with 263 million impressions.

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

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