BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market
Sony Entertainment Television(SET) took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions with its iconic property âKaun Banega Crorepati taking the top spot in the Top 5 programs collectively and urban with 11.5 million and 8.7 million impressions respectively. Meanwhile Zee Anmol continued to lead collectively and rural market in the Hindi GEC category with 786 million and 618 million impressions respectively. SET took the fifth spot with 604 million impressions.
Zee TVâs popular properties, âKundali Bhagyaâ and âKumkum Bhagyaâ took the second and fourth spot in the Top 5 programs overall with 11.2 million and 9.7 million impressions, respectively. Zee Anmolâs âKaala Teekaâ took the third spot with 10 million impressions. Colorsâ âFear Factor KhatronKeKhiladiâ took the fifth spot with 9.1 million impressions.
SET was followed by Colors which retained its second spot with 434 million impressions, compared to 368 million impressions it had in Week 39. 'Fear Factor Khatron Ke Khiladiâ slipped to the third spot with list fetching 6.3 million impressions while âUdaanâ took the fifth spot with 5.7 million impressions in the Top 5 Programs (Urban).
Zee TV retained its third spot with 367 million impressions. Its âKundali Bhagyaâ and âKundali Bhagyaâ took the second and fourth spot in the Top 5 Programs (Urban) list fetching 6.5 million and 5.8million impressions respectively.
Star Plus dramatically slipped to fourth spot with 345 million impressions, compared to 384 million impressions it had in Week 39.
Star Bharat moved to fifth spot with 284 million impressions, as against its previous weekâs 252 million impressions.
Zee Anmol continued to lead rural market with 618 million impressions with its popular show âKaala Teekaâ took the top spot in the Top 5 Programs (Rural) with 7.4 million impressions while âJamai Rajaâ moved up to third spot with 5.9 million impressions.
Sony Pal maintained its second spot with 381 million impressions. Its show âBaalveerâ dropped to fourth spot with 5.8 million impressions while âTaarak Mehta Ka Ooltah Chashmahâ took the fifth spot with 5.5 million impressions.
Rishtey slipped to fourth spot with 375 million impressions. No show from Rishtey made it to the Top 5 Programs list. The new channel Star Bharat climbed up to third spot with 339 million impressions. None of its shows made it to the Top 5 Programs list.
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