Top Story

Home >> Media-TV >> Article

BARC week 19: ZEEL continues to dominate across markets third week in a row

17-May-2018
Font Size   16
BARC week 19: ZEEL continues to dominate across markets third week in a row

In week 19 of Broadcast Audience Research Council (BARC) India, Zee Anmol continued to dominate the overall market. The channel saw a rise in ratings this week and registered 857264 Impressions (000s) against 769222 Impressions (000s) in week 18. Even, Rishtey has witnessed a hike in ratings and maintained it's second spot with 658382 Impressions (000s) as against 642114 Impressions (000s) in the previous week. Sony Pal has climbed up to number three from number four with 654053 Impressions (000s).

Zee Anmol’s Kumkum Bhagya grabbed leadership spot with 12333 Impressions (000s) in top five programmes in week 19. Zee TV’s Kundali Bhagya stood on second position with 10840 Impressions (000s) followed by Kumkum Bhagya on third rank with 9222 Impressions (000s). Zee Anmol’s Mahek bagged fourth spot with 7910 Impressions (000s) whereas Ishq Subhan Allah on Zee TV stood at number five with 7909 Impressions (000s).


Hindi GEC Urban

In urban market, Zee TV continued to garner the leadership position this week as well. The channel registered 314648 Impressions (000s) against 324219 impressions in week 18. Star Plus on second spot recorded 308029 impressions (000s) followed by Colors on third spot with 303997 Impressions (000s). Star Bharat and Sab TV garnered fourth and fifth spots with 288255 Impressions (000s) and 279628 Impressions (000s) respectively.

In top five programmes of week 19, Zee TV’s Kundali Bhagya and Kumkum Bhagya garnered first and second spots with 6534 and 5747 Impressions (000s) respectively. Star Plus’ Yeh Rishta Kya Kehlata Hai stood at number three with 5410 Impressions and Ishq Subhan Allah on Zee TV bagged fourth spot with 5108 Impressions (000s). Colors’ Shakti was on fifth position with 4833 Impressions (000s).


Hindi GEC Rural

Zee Anmol continued to lead the market with an increase in ratings, it registered 664876 Impressions (000s) as against 593662 Impressions (000s) in week 18 followed by Rishtey on second slot with 478831 Impressions (000s) as against 458940 Impressions (000s) in last week. Sony Pal was on the third spot with 451893 Impressions (000s). Star Utsav and Star Bharat stood on the fourth and fifth slots with 332139 Impressions (000s) and 289332 Impressions (000s), respectively.

Kumkum Bhagya on Zee Anmol bagged the first spot among shows with 9967 Impressions (000s), followed by Mahek on the same channel grabbing second spot with 6164 Impressions and Sony Pal’s Taarak Mehta Ka Ooltah Chashma stood on number three with 5406 Impressions (000s). Zee Anmol Ganga and CID on Sony Pal stood at fourth and fifth slots with 5234 Impressions and 4606 Impressions (000s) respectively.

Tags Star Plus BARC India Zee Anmol Zee TV ZEEL BARC week 19

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.