Top Story

Home >> Media-TV >> Article

AXN is the top English entertainment channel

14-April-2018
Font Size   16
AXN is the top English entertainment channel

English entertainment channel AXN has closed the financial year 2017 on a high note. The channel has cemented its position as the leading English entertainment channel for the year. With 25% market share for the fiscal year FY18 (BARC data), AXN is at the top in overall viewership.

According to the channel, the winning feat is backed by a strong content strategy and marketing innovations. Catering to the evolving and discerning viewers, the channel introduced new properties-- ‘AXN Premiere Club’ that offers hot new shows and seasons seven days of the week (The Handmaid’s Tale, Vikings) and ‘AXN Bestsellers’ that showcases all-time-favourite cult shows such as Sex and the City, Hannibal and Breaking Bad.

AXN is also home to the most dashing hunks and mesmerizing women on TV such as Benedict Cumberbatch, Liev Schreiber, Damian Lewis, Elizabeth Moss, Katheryn Winnick and Sarah Jessica Parker.

The channel also undertook engaging and disruptive marketing initiatives to bring the iconic shows and characters closer to the audience. The large scale, experiential activities include a ‘Sherlock Restaurant Crawl’, where audiences got a chance to be their favourite detective, ‘The Voice Karaoke Nights’ where people showcased their singing talent, ‘Vikings Workout’ for all the fitness enthusiasts and a hard-hitting, thought-provoking campaign for ‘The Handmaid’s Tale’.

Talking about the achievement, Tushar Shah, EVP and Business Head (English Cluster), Sony Pictures Networks India, said, “A legacy brand in its 20th year, AXN is a diversified English GEC that has evolved with the changing needs of the consumer. Our strategy of offering content that gives viewers a mind-rush and helps them re-charge, has paid-off. Besides content, the marketing innovations to engage our core audience have also helped us maintain our leadership position through the year. We have interesting plans for 2018 that will unfold over the next few months.”

(Source: BARC, Wk 14’2017 to Wk 13’2018, All India 1Mn+ AB 15-40)

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on