Top Story

Home >> Media-TV >> Article

Awards, realities buoy Hindi GEC weekends

11-February-2011
Font Size   16
Awards, realities buoy Hindi GEC weekends

Year-ends bring a generous treat of awards ceremonies aired on various Hindi GECs in the period between December and January. Awards ceremonies, on ground and telecast, form a mighty chunk of the popularity and brand association for a Hindi GEC.

The awards season has two more treats for its viewers, after the ‘Idea Cellular Filmfare Awards 2011’ that aired last Sunday on February 6 pm on Sony Entertainment Television. Next weekend, will see the telecast of ‘Mirchi Music Awards’on February 13 at 8 pm. The final touch will be lent by ‘Max Stardust Award 2011’ to be telecast on February 20 at 8 pm on MAX. Leaving out ratings for the ‘Filmfare Awards’, which will be available next week, the top scorer so far has been ‘Big Star Entertainment Awards’, which was aired on Friday, December 31, 2010, (the alliance between STAR India and Reliance) that gave ratings of 5.51 TVR for Star Plus that week.

‘Karbonn Mobile Star Screen Awards’ that aired on Saturday, January 22, 2011, at 8 pm pulled in ratings of 5.39 TVR for Star Plus. Last year, the Star Screen Awards had scored 6.58 TVR on the charts.

‘Zee Cine Awards’ aired on Sunday, January 30, 2011 at 8 pm. The property has been revived after a two-year gap and pulled in a 4.46 TVR and was among the top ten shows of the week. Last year, ‘Zee Rishtey Awards 2010’ pulled in a 6.9 TVR for Zee TV.

‘Apsara Awards’ 2011’ aired at 8 pm on Colors and scored 2.62 TVR. Last year, ‘Apsara Awards’ aired on January 17, 2010 and pulled in a 2.79 TVR for the channel.

Weekend Twists… and more
As is known, Star Plus launched three new weekend shows, two fictions and one reality show, starting January 29, 2011, which opened with high numbers. ‘Wife Bina Life’ opened with a 3.63 TVR and has pulled in 1.81 TVR in TAM Week 6 (January 30 to February 5). ‘Love U Zindagi’ opened with a 2.9 TVR and has gathered 1.29 TVR in its second week. The third show, ‘Pyaar Mein Twist’, opened with 1.43 TVR and has accumulated a 0.9 TVR in its second week.

Star’s weekend menu faced a strong competitive environment. Color’s aired the Salman Khan-starrer ‘Dabanng’ at 8 pm, which grossed 4.7 TVR for the channel. On Zee TV, ‘Yahaan Mein Ghar Ghar Kheli’ and ‘Dance India Dance’ raked in numbers of 2.31 TVR and 2.7 TVR, respectively, in the 9-10.30 pm primetime bands. Sony’s top performers on Saturday were ‘Jubilee Comedy Circus’ and ‘CID’ with ratings of about 2.8 TVR. It was also the weekend night to sample ‘Zor Ka Jhatka’ that Saturday, which managed a 1.04 TVR.

New shows launched by Colors, ‘Phulwa’ and ‘Mukti Bandhan’, got 3.46 TVR and 2.84 TVR, respectively, on their opening days and have settled at weekly ratings of 2 plus and 2.5 this week. ‘Pavitra Rishta’ continued to dominate the 9 pm slot on most days of the week, with a high point of 6.44 TVR on Thursday. Star Plus owned the 9.30 pm slot this week with ‘Yeh Rishta…’ scoring high on most days and peaking at 4.32 TVR on a Thursday.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.