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9X Media makes two key appointments in programming team

14-March-2018
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9X Media makes two key appointments in programming team

Music broadcasting network 9X Media has announced elevation of Abbas Syed as the Vice President, (Programming), 9X Jalwa, and Vishakha Gokhale as Associate Vice President (Programming), 9X Jhakaas. Syed and Gokhale will hold the new positions in addition to their current roles as VP (Content Acquisition), 9X Media, and Network Music Head, respectively. Both will report to Amar Tidke, Chief Programming Officer of 9X Media. The appointments are expected to strengthen the programming team considerably.

Commenting about the elevation, Tidke said, “We at 9X Media take immense pride in being the preferred destination for music across languages and regions. 9X Media has always lead the way when it comes to innovation in the music television space. Our channels 9X Jalwa and 9X Jhakaas have grown manifold in the last six years. Today, these channels are the preferred destinations for ardent music followers across all age groups. I am sure Abbas and Vishakha will continue with the great innovations on their respective channels and propel them to the next phase of growth. Their focused approach will help the channels to further increase the experience and delight amongst the viewers.”

Syed, who has more than 18 years of experience in strategic partnerships, content acquisition and creation, spearheads the content acquisition across all the five music television channels operated by 9X Media Pvt. Ltd. He has worked across various media and entertainment companies, including Channel V, MTV Networks, MySpace India and Vodafone.

Talking about his new role, Syed said, “I am extremely pleased to be part of the programming team at 9X Jalwa. The channel enjoys widespread viewership across age groups. I look forward to a very productive and successful journey with 9X Jalwa. My constant endeavour would be to entertain the viewers with content innovations across TV and digital platforms, while airing forever hit music. Creation, curation and animation would be the prime focus on 9X Jalwa.”

Gokhale has been the Network Music Head at 9X Media for the past two years. She comes with a varied experience of over 12 years in the music and entertainment space. She was the National Music Manager at Radio City, responsible for programming music across 20 radio stations in Hindi-speaking and South Indian markets.

Speaking about the new responsibility, Gokhale said, “I am glad to be part of India’s first Marathi music channel. The network’s vision of creating compelling and engaging content for a global viewer has been fulfilled through the various entertaining properties created on 9X Jhakaas. Today, the channel is one of the most preferred destinations for Marathi music. We will focus on amplification of viewer experiences and engagements across the television and digital platforms. In the next phase of growth for 9X Jhakaas, we will focus on innovative content specially curated for the Marathi music fans.”

Tags 9X Abbas Syed Vishakha Gokhale

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