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47 million Eyeballs Watched FM's Budget Broadcast

05-February-2018
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47 million Eyeballs Watched FM's Budget Broadcast

Last Thursday all eyes were glued to the television as Union Finance Minister Arun Jaitley presented the Budget for the fourth time, with more emphasis on agriculture and healthcare. Bangalore-based media tech start up Zapr mapped the viewership of the budget between 11 am and 1 pm, breaking it down by half-hourly reach, average time-spent, and geographic distribution.

More than 47 million watched Jaitley presenting India’s annual financial statement with average time spent being 19.7 minutes. It garnered maximum reach of 22.6 million between 11 and 11.30 am followed by 21.9 million between 11.30am and 12pm. From here the metric started dipping to 20.6 million between 12pm and 12.30pm and then 20.3 million between 12.30pm and 1pm.

Going by viewership by minutes, Maharashtra brought in the maximum viewership with 14.8 per cent, followed by UP, Delhi , Gujarat and Tamil Nadu with 8.6 per cent, 8.5 per cent, 8.4 per cent and 8 per cent share respectively.

Given the farmer-oriented schemes announced for this budget, Zapr observed that rural population claimed the highest viewership of 38.7 per cent followed by cities with 1 lakh population (30.2 per cent). Meanwhile metros took 17 per cent share of the viewership.

Channels mapped included ABP Ananda, ABP Majha, ABP News, Aaj Tak, Awaaz, BBC India, Bloomberg TV India, CNBC TV18, CNN IBN, CNN International, DD News, DD Rajya Sabha, ET Now, ETV Andhra Pradesh, ETV Bihar, ETV Madhya Pradesh, ETV News Bangla, ETV Rajasthan, ETV Telangana, ETV Uttar Pradesh, Gemini News, IBN7, India Today, India News, India TV, Jaya Plus, Kolkata TV, Kompas TV, Loksabha TV, Manorama News, Mathrubhumi News, Media One, MH1 News, Mirror Now, NDTV 24x7, NDTV India, NDTV Profit Prime, NET, News 7 TAMIL, News LIVE, News Nation, NTV, News24, NewsX, Polimer News, PTC News, Public TV, Puthiya Thalaimurai, Republic TV, Sakshi TV, Seithigal 24X7, Sun News, Suvarna News, T NEWS, Thanthi TV, TV One, TV9 Gujarati, TV9 Marathi, TV9 Telegu News, times-now_1213.html">Times Now, ZEE 24 Ghanta, Zee Hindustan, Zee Punjab Haryana Himachal, Zee Business and Zee News.

Tags Zapr Union Budget

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