ZEE Media's "Ab Ki Bar Kiski Sarkar" brings an interactive poll activity this election

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

by exchange4media Staff
Published - May 3, 2019 2:29 PM Updated: May 3, 2019 2:29 PM
Zee media

As India chooses its next government in the ongoing General Elections 2019, ZEE Media is poised to be the eyes and ears of the citizens on the ground where all the action is happening. With its election umbrella brand “Ab Ki Baar Kiski Sarkar”, ZEE Media thrives to be the go-to destination for everything related to the elections. With 10000+ hours of programming, 60+ days and 500+ districts coverage, this unique show aims at connecting with the youth of today, the first time voters, who have the power to change the future of India along with masses. But that's not all! 

To create awareness about the show "Ab Ki Baar Kiski Sarkar" an interactive poll activity was carried out in top agencies of Delhi, Mumbai, Kolkatta and Bangalore to find out what corporates and young minds of India think about the current political scenario. The agencies who participated in this extremely engaging activity were Group M, Wavemaker,  Motivator,  Mindshare, Essence, Mplan, OMD,  PHD, Madison, Havas Media, Lodestar, Starcom, ZO, Fulcrum, Redfuse, Mediacom, M6,  Annalect, Prachar Communication, Ad Merchant and Lintas.  As a part of this initiative, participants from each agency were given five questions to answer and deposit it in a ballot box, exactly how voters exercise their rights during elections. After casting votes, each candidate got their fingers inked as India map to bring out the sense of nationalism that ZEE Media stands for. 

Standing true to its brand promise “Building Bharat, Building Brands for 25 years”, the campaign aimed to capture the sentiments of voters from the advertising community in this election. It is ZEE Media's initiative to bring the working Indians closer to the process of choosing their governing body because the future of the country and countrymen depends on it. What's even better is that a lucky participant in each agency stands a chance to walk away with Saregama Caravan! 

So the participants had to answer five poll questions to win a grand prize. But wait! If you think that's all is there to this campaign, stay tuned to this space to know more exciting details about "Ab Ki Baar Kisiki Sarkar". 

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